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Netflix is making bold moves to lock in its acquisition of Warner Bros Discovery (WBD), revising its original cash-and-stock offer to an all-cash deal worth US$72 billion. At the same time, the streamer is flexing its growing muscle in advertising, announcing that ad revenue reached US$1.5 billion in 2025. This article explores Netflix’s updated acquisition…

Learn how to remove outdated Google search results so you can clean up old listings, snippets, and cached versions without making a bigger mess. If a page is deleted but still appears on Google, it usually means Google has not recrawled the URL yet, or it is still showing an older cached version. That can…

Streaming giant Paramount just gave marketers a new inroad into live sports with real-time programmatic ads. The company announced it is now offering guaranteed, in-game programmatic ad placements during premium live sports events. The initiative launches with UFC 324: Gaethje vs. Pimblett, the promotion’s highly anticipated debut on Paramount+ on January 24. According to Paramount,…

Whether you’re building a side hustle or running a full-time creative business, strong branding should help you stand out, not stress you out. But according to a new Adobe Express survey of 728 UK business owners and creators, design-related anxiety is hitting a breaking point. It’s costing them visibility, confidence, and sales. This article explores…

As a Gen Z myself, I can’t deny our infamous short attention span. Yes, I’ll scroll past dozens of posts in seconds without a second thought. But here’s what marketers often miss: when something genuinely catches my interest, I’ll dive deep—watching 45-minute video essays, reading lengthy threads, or falling into three-hour YouTube rabbit holes about…

The short-form video platform has launched Streaming Ads, a new AI-powered ad format that lets entertainment brands promote multiple shows or movies within a single campaign. This move caters directly to studios and streaming services hungry for conversions, not just views. At the heart of this new offering is Smart+, TikTok’s automation suite, which now…

OpenAI is bringing its affordable ChatGPT Go plan to every country where ChatGPT operates, part of a broader strategy to make advanced AI accessible at scale. But that expansion comes with a new twist: advertising. The company confirmed it will begin testing ads in the United States for ChatGPT’s free and Go tiers, marking its…

Loyalty marketing just got a lot fluffier. As we head into 2026, plush toys — once considered marketing gimmicks or kids’ fare — are being reimagined as serious CRM tools. McDonald’s Singapore’s new Lunar New Year campaign, featuring its first-ever plushie collection called “Prosperity Pals,” offers a compelling look at how collectibles are being used…

Kantar’s just-released “Marketing Trends 2026” report is a wake-up call for brands still stuck in 2025 playbooks. It is not about keeping up anymore. It is about building brands that thrive in a landscape shaped by AI agents, synthetic data, and evolving creator economies. From AI agents replacing human search to synthetic data delivering 95%…

Two global fan-favorite brands are joining forces in 2026: Mars has announced a major worldwide campaign between M&M’S and Marvel, rolling out across 65+ markets throughout the year. The campaign marks a new phase in Mars’ ongoing collaboration with Disney and is designed to bring together candy culture and comic book fandom across content, merchandise,…