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Amazon has quietly pulled its massive ad spend from Google Shopping auctions, something that hasn’t happened at this scale since the early days of the pandemic. The sudden shift has left a temporary power vacuum in retail search, and competitors like Walmart and Target are already stepping in to claim that space. For marketers used…

TikTok is rolling out a new advertising feature that lets brands track what users do after clicking an ad, even after they leave the app. The tool, called Engaged Session, aims to fill the gap left by increasingly restricted pixel-based tracking, offering marketers a way to measure meaningful interactions while maintaining user privacy. This article…

After months of watching OpenAI and Perplexity lock in high-profile licensing deals with major publishers, Google is finally moving to secure content for its own AI training. The company is reportedly reaching out to 20 national news outlets as part of a licensing pilot project. This article unpacks Google’s sudden pivot, the competitive pressure behind…

TikTok may soon look very different for its 170 million U.S. users and for marketers who rely on the app for reach and conversions. ByteDance is reportedly building a standalone U.S.-only version of TikTok with its own algorithm and infrastructure, in a last-ditch effort to avoid a nationwide ban. This article explores what marketers need…

Google is experimenting with machine learning to estimate users’ ages and automatically shield minors from inappropriate ads and content. It is a move designed to strengthen its youth safety protocols, but it could also shake up how marketers in regulated sectors target audiences across Google platforms. Google has rolled out its new “age assurance” feature…

Google just posted another big quarter, and AI is at the heart of it. Alphabet, Google’s parent company, reported US$96.4 billion in Q2 revenue, up 14% year-over-year and ahead of Wall Street expectations. With a full slate of AI product rollouts, including advanced search enhancements, creative tools like Veo 3 and Gemini image-to-video, and a…

Elon Musk’s X is rewriting the rules of digital advertising, and this time it’s about style over sizzle. The platform formerly known as Twitter is rolling out a new ad quality system that slashes costs for ads it deems “aesthetic”  as long as they ditch hashtags, emojis, and links. This article explores X’s updated ad…

Colgate is dialing up the star power across Southeast Asia, naming South Korean singer and actress IU as the face of its latest campaign for Optic White Purple toothpaste. The move reflects a growing trend among global brands: use pop culture icons not just for visibility, but to reframe everyday products as beauty essentials. This…

Google is pushing paid search deeper into the age of automation with the rollout of AI Max, a suite of AI-powered enhancements for Search Ads. The move signals a significant evolution in how ads are targeted, optimized, and served. But it doesn’t mean marketers can sit back and let the machines take over. In fact,…

Singapore’s breakneck pace might have met its match, at least for a moment, with KitKat’s latest marketing experiment. In a new campaign aimed at reframing rushed breaks as moments of intentional rest, KitKat has teamed up with collectible giant POP MART and its introspective mascot, DIMOO. This article explores how the KitKat x DIMOO blind…