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Standard Chartered is going big on emotional storytelling. With its new global brand platform, “Now is your time,” the bank aims to reframe how it shows up in the lives of clients, not at the finish line, but right at the moment they decide to leap. The campaign, developed by Leo Burnett Singapore, moves away…

Southeast Asia’s e-commerce boom has been a wild ride. Hypergrowth, pandemic surges, and now a return to something more grounded. But while the growth has cooled, the opportunity is still massive. This article explores Cube’s recent report on how the region’s online shopping ecosystem has evolved, why the current phase marks a strategic turning point,…

Samsung Singapore’s latest campaign trades flashy product videos for something more down-to-earth: a comic book. The brand has launched a hyper-local comic series called Uncle & Aunty get smart(phone), spotlighting the AI-powered features of its Galaxy A Series smartphones. But this isn’t just a quirky content stunt. With AI still misunderstood (and often feared) by…

Roblox is back in regulatory hot water, this time in Indonesia. The platform, widely used by young players, is now reviewing its content and age ratings to comply with Indonesia’s game classification system following pressure from government officials. This article explores Roblox’s latest move to avoid a nationwide block, the broader implications for platform governance…

Global marketing is facing a reality check. Personalization tools are reaching diminishing returns, budgets are under pressure, and marketers are still shipping one-language-fits-all content across borders. But a growing number of marketing leaders are waking up to a much simpler, more scalable opportunity: AI-driven localization. Lokalise’s data reveals the magnitude of this blind spot. Despite…

YouTube is going all in on multilingual content. The platform now lets creators dub videos in multiple languages, a move aimed at driving global viewership and brand visibility. The announcement follows a two-year pilot with creators like MrBeast, Mark Rober, and Jamie Oliver. YouTube reported that over 25% of watch time for dubbed videos came…

Carmakers have long leaned on sound to sell performance, but Audi UK’s latest campaign with BBH London flips the script. Rather than portraying its RS engines as raw power, the brand has turned them into music. Titled “Engine Symphony,” the campaign reimagines mechanical noise as artistic expression, tapping into the end of the classical music…

Are you starting a new business but haven’t created your logo yet because you lack the design skills? Since you are just starting, you might not have enough budget to hire a professional designer to create a business logo, too. AI has your back. With modern AI logo generators, even non-designers are able to customize…

Netflix’s KPop Demon Hunters has done more than top streaming charts. It has rewritten the rules for how music from fictional characters can dominate global culture. With 236 million views, the film is Netflix’s most-watched release ever, but its soundtrack is what cemented its phenomenon status. The songs didn’t just win over fans. They crossed…

Ralph Lauren is taking mobile commerce up a notch with the launch of ‘Ask Ralph’, a new AI-powered shopping tool designed to mimic the experience of talking to an in-store stylist, directly from your phone. Available now on the Ralph Lauren app in the US, this chat-based assistant helps users discover complete outfits, style advice,…