Author: admin

  • AI marketing tools for content creation: reviews and comparisons

    As we step into 2026, the variety of AI marketing tools available has expanded significantly, each promising to streamline processes and drive better results. But with so many options, how do you choose the right one for your needs? In this article, we provide in-depth reviews and comparisons of the top AI marketing tools, helping…

  • TikTok teams up with Moving Walls to take social content offline

    TikTok and Moving Walls have joined forces to help brands extend digital creativity into the physical world. As part of TikTok’s Out of Phone initiative, the partnership enables marketers to take TikTok-native content beyond the mobile screen and into high-traffic offline environments across Asia Pacific and the Middle East. With Moving Walls powering over a…

  • 30 sites to find free stock images in 2025

    While they often seem like an afterthought, images are actually an essential part of successful content marketing execution. Marketers claim to be recording more social engagements while attracting higher traffic from organic search in part thanks to unique and attractive images inside their posts. While investing in original and licensed images can improve content performance,…

  • Spotlight acquires Captivate Collective to build end-to-end influence orchestration

    Spotlight, a Kansas City-based firm specializing in analyst relations and influence orchestration for B2B companies, has acquired Captivate Collective, a customer marketing and advocacy consultancy. The move marks Spotlight’s first strategic add-on investment and aims to create what the company describes as the market’s first end-to-end Influence Orchestration capability for B2B organizations. The acquisition brings…

  • Pureprofile acquires CRNRSTONE to boost qualitative research capabilities

    Pureprofile, an Australia-based provider of digital marketing and data insights solutions, has signed a binding agreement to acquire the assets of CRNRSTONE, a specialist in qualitative research fieldwork. The acquisition, valued at AUD 700,000 and financed through cash reserves, is expected to complete on 1 March 2026. The move strengthens Pureprofile’s qualitative market research capabilities…

  • How to read survey results: what most analysts miss in 2026

    Survey data sits unused in spreadsheets because organizations collect numbers without context. Understanding how to extract meaningful insights requires a fundamental shift in approach. Marketing expert Lihong Hicken demonstrates that effective survey analysis now depends on capturing both quantitative metrics and qualitative explanations simultaneously. Short on time? Here’s a table of contents for quick access:…

  • The creator economy Is growing up, and brands need to catch up fast

    The creator economy used to feel like a side hustle universe, half experimental and half chaotic. That phase is over. Content creators now sit at the center of modern brand building, not as accessories to a campaign but as primary drivers of trust, reach, and long term relevance. Brands that still treat creators like interchangeable…

  • QuadSci raises $8M Series A to expand predictive AI for customer intelligence

    QuadSci, a US-based AI-driven marketing analytics startup, has secured an $8 million Series A funding round led by Crosslink Capital, with participation from Alumni Ventures, Correlation Ventures, and several angel investors. The company aims to accelerate product development and expand its go-to-market teams, focusing on enterprise customers and strategic partners worldwide. QuadSci’s platform analyzes trillions…

  • Level3AI raises US$13 million seed round to expand AI-powered customer engagement in APAC

    Level3AI, a Singapore-based AI company specializing in enterprise customer engagement, has secured US$13 million in seed funding. The round was led by Lightspeed, with participation from BEENEXT, 500 Global, Sovereign’s Capital, and Goodwater Capital. The company plans to use the new capital to accelerate research and development and expand its operations across the Asia-Pacific (APAC)…

  • OpenAI retires GPT-4o amid backlash over AI emotional dependency

    OpenAI’s decision to retire GPT-4o is triggering a wave of online protest, existential reckoning, and legal scrutiny, as one of the most emotionally resonant AI models ever released is shut down for good. While OpenAI says the decision is rooted in performance upgrades and shifting user behavior, thousands of fans see something deeper. To them,…