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Publicis Groupe has joined with Travis Kelce and 3 Arts Sports to launch Tekta, a consulting and activation offer intended to make college athlete partnerships easier for large brands to buy, manage and measure. The venture combines Publicis Sports’ advertiser relationships and data capabilities with Kelce’s commercial experience and 3 Arts Sports’ university and athlete…

Adobe and Higgsfield are competing for a similar future, one where marketing teams generate more video, audio and campaign assets with AI. What is revealing is not that both want the same market. It is how differently they are trying to win it. Adobe’s August 20 Firefly update is built around reducing enterprise friction. The…

Kuaishou has put a harder number on the AI-video race. In its August 19 unaudited results, the company said Kling AI generated more than RMB850 million (about US$126.5 million) in second-quarter revenue, with year-over-year growth above 200%. The disclosure matters because much of the AI-video competition has been framed around model quality, funding rounds and…

Runway is making a direct argument about where enterprise AI video competition is heading: away from a pure model-quality race and toward the operating layer around generation. In an August 20 post, the company said its business has more than doubled this year, net revenue retention has risen above 300%, and one Fortune 20 customer…

Higgsfield is putting a seven-figure cash prize behind its Global Film Festival, but the competition also works like a tightly designed product-acquisition campaign. The current rules require entrants to generate their new video and image assets inside Higgsfield, keep the production history in a dedicated Cinema Studio project, and publish the finished work publicly. That…

Microdrama, or short drama, apps are scaling fast, and the ad market is scaling with them. Downloads for these apps grew 95.5% year-over-year in the first half of 2026, reaching 1.45 billion. The more important signal for marketers is the supply-side behavior: active advertisers rose 132% and creative output increased 151% in the same period.…

CARMA has found a counterintuitive shift in the AI reputation story: public trust is moving up at the same time media coverage is becoming more sceptical. For brands and communications teams, that means a more critical press environment does not automatically translate into a more distrustful audience. The more important problem may be messaging quality.…

Halloween marketing only works when people feel like they are stepping into a world, not just buying a seasonal label. That is why the most talked-about campaigns tend to come with lore, characters, and details fans can collect, quote, and build on with friends. In that spirit, Fanta is turning its Halloween push into something…

There is something deliberately symbolic about putting an IndyCar street race on the National Mall, where the “backdrop” is basically American civic mythology. A temporary 1.7-mile circuit framed by the Washington Monument and the U.S. Capitol turns motorsport into a national-stage spectacle, not just a weekend sporting event. That kind of setting changes what sponsorship…

Snickers is betting on a truth sports fans rarely admit out loud: the loudest person in the stands is not always “passionate”, sometimes they are just hungry. In its latest Australian twist on “You’re Not You When You’re Hungry,” Snickers turns that sideline energy into an actual troll, prosthetics and all. In the spot, Snickers…