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Billie Eilish is bringing her latest tour film into Roblox, transforming the platform’s entertainment hub “The Block” into an interactive concert environment built around her HIT ME HARD AND SOFT tour. The activation blends virtual concerts, gaming, avatar commerce, karaoke, and cinematic storytelling into a single branded experience aimed directly at Gen Z and Gen…

LinkedIn is no longer a passive job board or a place to share company news. It is the primary arena where B2B buying decisions get shaped, and creator content is increasingly at the center of that process. The numbers bear this out. According to the LinkedIn and Ipsos 2025 B2B Marketing Benchmark: The Influence Report,…

Most B2B marketing teams can tell you how many impressions their influencer campaign earned. Far fewer can tell you how many deals it influenced. That gap is not a data problem. It is a framing problem. The tools exist. The CRM integrations are available. The attribution models are built for exactly the kind of multi-stakeholder,…

Qualtrics has completed its acquisition of Press Ganey Forsta for $6.75 billion. The combination is positioned around expanding Qualtrics’ Experience Management (XM) AI and data platform with what it describes as the scale and depth of Press Ganey Forsta’s healthcare experience dataset. The immediate marketing and CX implication is that healthcare organizations may get a…

Zithara.AI is entering the Australian market and says Ernesto Buono Fine Jewellery is its first customer in the region. The company is positioning its product as a unified stack that combines CRM, a customer data platform (CDP), marketing automation, conversational AI, omnichannel messaging, and online reputation management. For marketers, the practical angle is Zithara.AI’s push…

Generative AI is no longer sitting quietly in the productivity stack. According to Accenture’s new Consumer Pulse Research 2025 report, AI is rapidly evolving into a trusted consumer advisor, shopping assistant, and eventually, an autonomous buyer. That shift has serious implications for marketers. Discovery is moving away from traditional search and social feeds toward AI-mediated…

Amazon is bringing a major upgrade to Echo Show devices with a new visual shopping experience powered by Alexa+. The update transforms Echo Show from a voice-first smart display into a more complete ecommerce interface that mirrors the Amazon website and mobile app, while layering in conversational AI capabilities for product discovery, comparison, and purchasing.…

Lenovo is bringing AI marketing closer to mainstream consumer culture with a new global campaign featuring David Beckham. The campaign, called “Maximum David,” positions Lenovo’s AI-powered ecosystem as a practical tool for creativity, productivity, entertainment, and global sports engagement. The launch arrives just weeks before FIFA World Cup 2026, where Lenovo is also serving as…

If you’ve ever handed a writer a topic and a keyword and called it a brief, I get it. That’s how a lot of content teams start. But there’s a point where that approach stops scaling, and the first signal is usually a pile of articles that rank for nothing and connect to nothing. A…

Captello has released Revelation, an enterprise-grade analytics platform aimed at helping exhibitors and event organizers measure event ROI using consolidated data and comparative reporting. The product is positioned as a step beyond basic event dashboards, with a focus on unifying data sources and enabling deeper analysis. For B2B event marketers, the announcement speaks to a…