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A US$25,000 summit can help unlock a US$150,000 opportunity and still appear in the CRM as a failure. The problem is not necessarily the event. It is the broken chain between registration, attendance, sales conversations, and opportunity records. Epoch Co-Founder and CEO Jade Choy has spent years building event software, starting with internal employee programs.…

Perfume discourse does not usually get nicknames like “walking ATM,” but that’s exactly the kind of internet lore that’s followed Chanel’s 1957 in parts of Asia, especially across Chinese social platforms. It’s less about a scent pyramid and more about what people want the scent to mean: a little ritual for confidence, momentum, and luck.…

Group trips have a main character, and it is usually the person quietly juggling 20 browser tabs, everyone’s “must-do” lists, and the fear of picking the wrong hotel. They are the designated travel planner, and most of the time, the group only realises how much work that is when something goes wrong. Klook is building…

VideoAmp is reducing headcount and reshaping its operating model around agentic AI, tying workforce cuts directly to how the ad measurement company wants to build and position its platform. The move follows a product direction VideoAmp had already made public. In June, the company described AI-powered reporting as the first phase of a broader shift…

YouGov released its “U.S. web search and AI report 2026,” positioning AI assistants as a growing part of how people find information online, alongside traditional search engines. The report is based on a survey of 2,000 U.S. adults and frames trust as the central constraint on wider AI-powered search usage. The company outlined the report’s…

Western Sydney is in one of those moments where the future feels loud: big infrastructure projects, fast-changing job pathways, and the constant background hum of “AI is rewriting everything.” For students, that mix can feel like possibility and pressure at the same time. In that context, Western Sydney University has rolled out a new brand…

There’s a specific kind of Singapore comfort in a kopi run: the shorthand order, the plastic bag swing, the toast-and-kopi combo that feels like a default setting for mornings. For National Day season, that everyday ritual is exactly the vibe being turned into something you can literally carry around. 7-Eleven Singapore is leaning into that…

When a fandom feels like it has moral stakes, ads stop being just ads. They become a referendum on values, and the comment section turns into the battleground. That’s the energy around the BTS x Google Gemini advert, where some fans have been openly critical of the partnership and what it represents. GOOGLE GEMINI X…

Reactive PR is the discipline of turning breaking news, fast-moving industry developments, and emerging public conversations into timely media opportunities or reputation responses. It is not simply posting quickly on social media. For B2B teams, the real work is deciding which moments deserve a response, finding a credible point of view, and getting an approved…

A car is still one of the last places people expect to be left alone. So when BMW owners started seeing Spider-Man themed prompts on their infotainment screens, it immediately landed in the same mental bucket as pop-up ads, even if the message was optional. BMW said the experience came through its Festive App, describing…