Author: admin
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Guideline launches AI Factory to speed AI innovation across ad intelligence and media plan management
Guideline, a provider of advertising data and media plan management technology, has announced the launch of its AI Factory—an innovation engine designed to accelerate the development and deployment of AI-driven solutions for ad intelligence and media planning. The initiative aims to help media professionals move faster from data to actionable insights, streamlining workflows and unlocking…
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Apple buys AI startup Q.ai to decode facial muscle movement
Apple just made a bold move in the AI race by acquiring Israeli startup Q.ai, which builds tech that understands facial micromovements—think interpreting whispers or unspoken speech by analyzing skin and muscle activity. At nearly US$2 billion, the deal is one of Apple’s biggest bets in recent years and signals a deepening focus on AI-powered…
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Indonesia lifts Grok ban under strict conditions after X Corp pledges AI misuse controls
The Ministry of Communication and Digital Affairs (Kemkomdigi) confirmed that Grok’s normalization will proceed under “strict supervision” following written assurances from X Corp. These include concrete steps to improve service safeguards and prevent future abuse. However, the government made it clear that this isn’t a free pass: violations could bring back the ban at any…
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Are layoffs really about AI? Inside the growing backlash to ‘AI-washing’
While firms like Amazon, Pinterest, and Duolingo claim that automation is making roles redundant, analysts warn that many of these companies are far from deploying AI at a scale that justifies such dramatic cuts. Instead, some experts argue the trend points to a phenomenon now dubbed “AI-washing.” For marketers and comms professionals, this raises key…
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How to humanize AI content (and why most writers get it wrong)
AI content often sounds robotic. Ryan Robinson and Andy Feliciotti from RightBlogger discovered that readers spend 45% less time on obvious AI content compared to authentic writing. Their research shows most content creators simply paste prompts and publish without adding their personal touch. The problem isn’t the technology itself, but how people use it. RightBlogger’s…
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UpScrolled hits 2.5M users amid TikTok exodus and censorship backlash
UpScrolled, a rising social app claiming to embrace “all voices,” has reportedly crossed 2.5 million users globally, just months after launching. Founder Issam Hijazi announced the milestone during Web Summit Qatar, attributing the app’s growth to backlash against established platforms — and more recently, TikTok’s U.S. ownership shakeup. This article explores how UpScrolled is capitalizing…
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Cineverse acquires IndiCue to expand CTV monetization and streaming infrastructure
Cineverse has acquired IndiCue, a connected TV (CTV) monetization platform, in a deal valued at up to $40 million. The acquisition is set to strengthen Cineverse’s position as a provider of end-to-end streaming infrastructure, integrating IndiCue’s ad tech stack directly into Cineverse’s Matchpoint platform. This move aims to unify content preparation, distribution, monetization, and real-time…
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Eagle Eye wins multi-year Wakefern AI contract for personalized loyalty at scale
Eagle Eye, a provider of AI-powered loyalty and promotions technology, has secured a substantial multi-year contract with Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the US. Wakefern will deploy Eagle Eye’s AIR platform and AI-powered personalization solutions across its banners—including ShopRite, Price Rite Marketplace, The Fresh Grocer, and others—aiming to deliver real-time, data-driven…
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Aurasell adds AI-native GTM OS overlay for CRMs, raises $30M seed
Aurasell has launched an AI-native Go-To-Market Operating System (GTM OS) designed to automate and unify sales and marketing workflows on top of existing CRM platforms. Alongside the launch, the company announced a $30 million seed round led by N47, Menlo Ventures, and Unusual Ventures. Aurasell’s platform targets mid-market and enterprise revenue teams looking to boost…
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Firefox will let you block all generative AI features
Firefox’s next big browser update isn’t just about performance or design — it’s about user control. Starting February 24, Firefox 148 will introduce a built-in toggle to block all generative AI features, current and future. For marketers and digital teams, this marks a significant fork in the browser landscape: one that reflects a growing divide…