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AI startup Tavus has relaunched its AI-powered Santa Claus avatar, an interactive, video-enabled chatbot designed to simulate conversations with Saint Nick. Powered by Tavus’ proprietary PAL (Personalized AI Loop) technology, the 2025 edition of AI Santa brings notable improvements in emotional intelligence, facial recognition, and memory. But what starts as a novel family interaction may…

OpenAI’s ChatGPT has officially topped Apple’s list of most downloaded free iPhone apps in the US for 2025, beating out heavyweights like Google, TikTok, and WhatsApp. That alone signals a sharp turn in how US consumers are choosing to interact with the internet. In a space once dominated by social platforms and utility apps, an…

PR is traditionally known for boosting a brand’s reputation. When your company’s name is mentioned by top media outlets, it gains public recognition and credibility. But there’s another side to PR that’s often overlooked: its potential to enhance your SEO. Some marketers see PR as a means to earn backlinks, and they’re not wrong. High-quality…

CHAGEE is giving holiday marketing a flavorful twist this year with its latest regional collaboration featuring Sanrio’s Tanned Hello Kitty. The partnership, which kicked off on December 12, blends a festive in-store and pop-up experience with exclusive merchandise and a limited-edition seasonal drink. It is designed to bring a sense of warmth and connection to…

Figma is finally jumping into precision AI image editing with its latest feature drop. This article explores the new Erase object, Isolate object, and Expand image tools, how they work, and why they could streamline visual design workflows for marketers, product teams, and creative leads. These new tools, now available in Figma Design and Draw,…

Each December, Pinterest quietly drops one of the most powerful trend forecasting tools in the marketing world. Most brands still overlook it. The 2026 edition of Pinterest Predicts is now live, spotlighting 21 trends expected to rise over the next year based on global search data. Unlike fleeting viral content, Pinterest’s predictions focus on sustained…

In a bid to attract India’s growing AI-curious user base, Google has launched a significantly cheaper AI Plus plan, priced at ₹199 (US$2.21) per month for the first six months. This is a major pricing shift for Google, whose previous AI Pro offering in India was priced at ₹1,950 (US$21.69) monthly. The new AI Plus…

Instagram just cracked open the black box that determines what you see on Reels. For the first time, users can directly influence how the algorithm works. On December 10, Instagram launched “Your Algorithm”, a new feature that shows users what topics influence their Reels feed and lets them make manual adjustments. For marketers, this signals…

Pew Research Center’s latest teen-focused survey puts hard data behind what many marketers have sensed: teens are deeply embedded in digital life, and artificial intelligence is now part of the mix. Nearly two-thirds of U.S. teens aged 13 to 17 have used AI chatbots, and about 30% are chatting with them daily. At the same…

Content teams today move at lightning speed–publishing, creating, remixing, and shipping new ideas across multiple platforms in a single afternoon. But while creativity is sprinting, the legal landscape is… not. Copyright rules, licensing requirements, and AI-generated content policies are evolving in unpredictable, sometimes contradictory ways. It’s enough to make even the most confident marketer want…