Category: Uncategorised

Visa is riding the K-pop wave in its latest brand push, launching a regional campaign with BLACKPINK’s Jennie Kim just as fans across Asia prepare to travel for the group’s ongoing world tour. Titled Road to Ruby, the video-led campaign dropped unannounced on November 21 and urges viewers to “travel like Jennie,” aligning seamlessly with…

K-pop meets gameplay again in PUBG Mobile’s latest immersive campaign PUBG Mobile is betting big on the power of music-led fan experiences with its latest brand activation featuring global K-pop sensation BABYMONSTER. Available in-game through January 5, 2026, this renewed partnership marks the second time the battlegrounds have doubled as a concert stage, fusing pop…

Marketers love talking about AI, but B2B buyers are already living in it. According to the newly released Superpowers Index 2025 from Dentsu, more than 77% of B2B purchase journeys now use AI — and not just at the research stage. From onboarding to renewal, AI is driving faster, smarter, more personalized interactions that buyers…

UNIQLO Singapore has unveiled its most globally ambitious UTme! collaboration to date, teaming up with instant noodle giant Nissin and local artist JONTBOY for a quirky, hyperlocal T-shirt collection. The eight-shirt drop, part of the brand’s bi-annual “Thank You Festival,” isn’t just about snack-themed merch. It’s a marker of how global brands can blend product…

In a VPN market flooded with vague no-logs claims and one-time audits, X-VPN is taking a different path. The Singapore-based provider has launched a real-time transparency report that shows the inner workings of its privacy infrastructure. This isn’t just a PR move. The public-facing page displays a live feed of operational metrics, including law enforcement…

What happens when a collectibles brand collaborates with a national museum and a tourism board? You get a Gen Z-friendly, visually immersive experience that also aims to tell a deeper cultural story. As a tripartite collaboration between POP MART, the Singapore Tourism Board (STB), and the National Museum of Singapore, the exhibition marks a shift…

Singapore just became the Emerald City of brand marketing. The Asia premiere of Wicked: For Good transformed Resorts World Sentosa and Universal Studios Singapore into full-blown Oz-scapes, complete with glowing gardens, towering top hats, and a Yellow Brick Road-worthy carpet. With stars like Ariana Grande and Cynthia Erivo in town, the event didn’t just dazzle…

Froot Loops has entered the hip-hop chat, but not in the way most brands jump into music culture. The cereal icon teamed up with Chicago-based jeweler Kristopher Kites to transform more than 1,000 hip-hop lyric name-drops into limited-edition, one-of-a-kind jewelry pieces. The activation also expands offline. Froot Loops commissioned artists across five cities, including New…

Skechers is leaning into comfort-driven fashion and big-name star power with the appointment of actress and entrepreneur Sofía Vergara as its new global brand ambassador. The move positions the footwear label at the intersection of lifestyle, celebrity, and performance, a space where authenticity and relatability often outperform polished branding. This article explores what the Skechers-Vergara…

As we settle into Q2, it’s clear that early marketing predictions for 2025 weren’t just noise—they’ve become strategic north stars. From AI to privacy, marketers are already navigating seismic shifts in how brands connect with digital audiences. This article explores four new and urgent trends shaping the marketing landscape right now. Grounded in evolving consumer…