Category: Uncategorised
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Is generative AI ready for holiday campaigns? McDonald’s backlash says maybe not
McDonald’s Netherlands tried to remix holiday advertising this year, but not everyone was lovin’ it. In a bold attempt to break festive norms, the fast-food brand released a 45-second AI-generated ad that reframed Christmas chaos as the real holiday mood. Set to a twisted version of “It’s the Most Wonderful Time of the Year,” the…
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Accenture bets big on Claude AI with Anthropic in new enterprise play
Another AI partnership is aiming to move companies past pilot paralysis. Anthropic and Accenture have announced a multi-year strategic collaboration centered around Claude, Anthropic’s large language model, to help enterprises accelerate AI adoption at scale. The partnership includes a new Accenture Anthropic Business Group, 30,000 trained professionals, developer productivity tools, and industry-specific solutions for high-compliance…
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Google’s AI fashion app Doppl gets a TikTok-style shopping feed
Google has introduced a new shoppable discovery feed in Doppl, the company’s experimental AI-powered fashion app. Designed to help users explore new styles and virtually try on clothes, the feature combines short-form video content with personalized outfit suggestions, all generated entirely by AI. The move signals Google’s latest push into visual commerce and AI-driven retail…
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Claude Code brings full coding sessions to Slack, and that matters for AI collaboration
Anthropic just launched Claude Code in Slack, letting developers run full coding sessions directly from chat threads. While the feature is currently a beta “research preview,” the move could reshape how development teams interact with AI. This article explores how Claude Code expands Anthropic’s Slack integration, why collaboration tools are becoming the next frontier for…
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Instacart’s app now lets users shop and check out inside ChatGPT
The grocery AI race is heating up, and Instacart just placed its bet on OpenAI. As of December 8, the North American grocery tech company has launched a fully integrated shopping app directly inside ChatGPT. Users can now plan meals, browse local grocery items, build a cart, and check out — all within a single…
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TikTok teases Shared Feeds, launches Shared Collections for collaborative content discovery
TikTok is giving its users more ways to connect, collaborate, and co-curate content, just in time for the holiday season. The platform officially launched Shared Collections, a feature that lets people save TikTok videos into folders they can access and organize with friends or family. It also previewed Shared Feeds, a new experience that surfaces…
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Paramount ambushes Netflix with US$108.4B bid for Warner Bros. Discovery
Paramount just threw a wrench into Netflix’s big win. Days after Warner Bros. Discovery (WBD) agreed to sell its studios and streaming business to Netflix for US$82.7 billion, Paramount returned with a hostile counteroffer worth US$108.4 billion. The bid is not just bigger. It’s also going straight to shareholders, skipping WBD’s board entirely. Paramount is…
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Hinge tackles dating fatigue with AI
Let’s face it. Small talk is killing the vibe on dating apps. Hinge thinks it has a fix. The app’s newest feature, “Convo Starters,” uses AI to help users break the ice with tailored conversation suggestions, nudging people beyond the usual “How are you?” and into something more meaningful. This article explores how Hinge’s new…
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MarTech stack: how marketing automation saves your day
You know how time-consuming it gets when you’re trying to follow up with every lead, remember who downloaded what, or figure out which contacts are actually interested — all while juggling campaigns? That’s exactly the kind of chaos marketing automation solves. It’s no longer just something big companies use. Now even small teams can set…
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Adobe teams up with YouTube to fuel Shorts creation inside Premiere mobile
Adobe and YouTube are doubling down on short-form video with a new in-app creation space inside Premiere mobile, designed specifically for YouTube Shorts creators. This latest integration streamlines mobile-first editing by giving creators direct access to customizable templates, effects, transitions, and one-tap publishing to their YouTube channels. According to Adobe, the new space is optimized…