Category: Uncategorised

Hightouch raised a US$150 million Series D led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, valuing the company at US$2.75 billion. The round signals that Hightouch’s positioning is shifting from “data sync from the warehouse” toward a broader pitch: AI agents that can use first-party data and brand context to plan…

The Devil Wears Prada 2 has done more than revive a cultural icon. It has reignited a playbook that blends entertainment, commerce, and brand storytelling into one tightly orchestrated moment. Nearly two decades after the original film shaped how ambition and fashion were perceived, the sequel arrives in a market where nostalgia is not just…

Most B2B startups diagnose the wrong disease. When a deal goes quiet after a promising demo, the instinct is to blame the competition, or the pricing, or the timing. Sometimes those things matter. But recent research from Forrester and Gartner points consistently to a different culprit: the deal doesn’t die, it decays. And it decays…

Samsung is blending entertainment IP, influencer culture, and AI product storytelling into a single global campaign tied to The Devil Wears Prada 2. At the center is the Galaxy S26 Ultra and its “Circle to Search” feature, positioned as a real-time problem-solving tool in high-pressure fashion scenarios. This is not just another co-marketing stunt. It…

Here is the number every brand should read before signing their next creator: 37.2%. That is the share of influencer followers that show signs of being fake, purchased, or inauthentic, according to the SociaVault 2026 State of Influencer Fraud report, which analyzed 100,000 accounts across Instagram and TikTok using a 12-indicator fraud scoring methodology. The…

Pacvue is stepping deeper into the AI agent race with a new tool designed to simplify how marketers manage and optimize ecommerce ad campaigns. The move signals a growing shift from dashboards and manual workflows toward autonomous systems that can both analyze and act on performance data. This article explores what Pacvue Agent actually does,…

WellnessLiving has launched Marketing Suite, a built-in marketing automation system that combines email, SMS, and AI-generated content for fitness, wellness, and beauty businesses. The release targets a familiar SMB constraint: retention and follow-up often depend on manual effort and disconnected tools. WellnessLiving is positioning native automation, triggered by booking and membership behavior, as a way…

Traffic is dropping across the board, and not because teams stopped doing SEO “right.” Rankings can hold steady while clicks quietly disappear. AI Overviews and answer engines are reshaping how users interact with search, and the impact is already measurable. This article explores what content still works in the age of AI search, and more…

Chord has raised $7 million to support its context platform for AI-driven commerce, focused on unifying commerce and customer data from multiple systems into a layer that can be used for analysis and activation. The round adds to prior publicly reported funding, bringing total publicly reported capital to about $31.5 million. The update signals continued…

Claritas Rx has launched a Patient Services Omnichannel CRM aimed at reducing workflow fragmentation across hubs, specialty pharmacies, field teams, and internal case managers supporting rare and complex disease patients. The product focus is less about “marketing CRM” and more about operational coordination: unifying patient-level data, partner interactions, communications, and analytics so manufacturers can spot…