Category: Uncategorised

A client asks a simple question: are we spending enough? The easiest answer is to pull a benchmark, compare the account with a peer group, and point to the gap. That feels objective. It is also where benchmarking can quietly stop being analysis and start becoming a recommendation. The distinction matters more now because the…

A German court has held Meta liable in a case involving fraudulent investment ads distributed through Facebook and Instagram. The decision matters to advertisers because the court did not treat Meta as a passive host that merely stored someone else’s content. Instead, the Frankfurt Regional Court focused on how Meta ranks and delivers advertising. Its…

Walmart Data Ventures is preparing to turn Scintilla from a supplier analytics portal into a broader commerce intelligence layer. The roadmap brings Marketplace assortment data, customizable dashboards, proactive alerts and a more capable conversational assistant into the same system. The practical change is not simply that suppliers will receive more data. Walmart is trying to…

AnyMind is trying to make live streaming influencer marketing look less like a one-off creator activation and more like a measurable media workflow. Its new AnyCreator Stream product brings creator-side analytics, brand campaign discovery, and campaign earnings into one place, while connecting the marketer side to AnyMind’s existing AnyTag influencer marketing platform. That matters because…

For most of Kylian Mbappé’s career, the swoosh was part of the picture. Nike had sponsored him since he was a child, and its Mercurial boots followed him from teenage prodigy to Real Madrid star. Now the logo is changing, but the more interesting part of the move is not the logo. Mbappé has joined…

Starbucks has found a way to make a celebrity music collaboration live beyond a launch film or limited drink. It is turning Jay Chou’s songs into objects people can bring into their everyday coffee routines. The latest example is the Jay Series, which launched in Hong Kong on September 17. The merchandise uses familiar parts…

UGG is using IVE’s Jang Wonyoung for something more specific than celebrity reach. The contrast between her public image and the campaign setting is doing part of the product work. For its 2026 fall/winter Born to Feel campaign, UGG places Wonyoung in relaxed, everyday imagery built around comfort and self-expression. That is a noticeable shift…

When an uncomfortable race moment turns into a full internet pile-on, the conversation stops being about performance and starts being about what a brand is willing to stand beside. That is the messy reality of sports culture in 2026, where a clip can outrun any official clarification and the comment section becomes judge and jury.…

TRIP is building a celebrity campaign around a problem that sounds simple but is hard to dramatize: calm means something different to everyone. In its Calm in the Chaos campaign, the functional beverage brand puts Kendall Jenner, Joe Jonas and Madeline Argy into different versions of overload before sending each of them to a personalized…

Amazon Ads is bringing a more agentic way of working to Australian advertisers. At its second local upfront, the company outlined a stack that lets self-service buyers build, optimise and analyse campaigns through natural language, connect outside AI tools to Amazon’s advertising systems, and adapt Prime Video creative using audience signals. The announcement is less…