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Netflix hit KPop Demon Hunters is expanding beyond entertainment and into beauty. Korean skincare brand Anua has officially launched its first limited-edition skincare collection inspired by the franchise, marking the beginning of a year-long global partnership built around HUNTR/X, the film’s demon-slaying K-pop trio. The move follows Anua’s broader global expansion efforts, including its appointment…

B2B budgets for influencer marketing keep climbing, and so does the list of campaigns that quietly underdeliver. The pattern is rarely a bad creator or a weak product. It is the same handful of operational mistakes, repeated across industries, that turn a promising program into a reporting headache. None of them are exotic. All of…

A new study from crypto payments platform Oobit suggests that younger consumers are becoming increasingly skeptical of traditional banking institutions while showing growing interest in stablecoins, self-custody, and crypto payments. The findings point to a broader shift in financial attitudes that marketers, fintech brands, and financial services companies should pay close attention to. The study…

Gradial raised a $65 million Series C to scale its AI-agent platform designed to execute enterprise marketing work across authoring, QA, compliance, tagging, and publishing. The company frames the opportunity as an operating model change: enterprise marketing stacks were built for slower cycles, while AI-driven discovery and faster content iteration are pushing teams toward more…

Movable Ink has launched Programmatic CRM, positioning AI agents and real-time decisioning as a more automated way to build and run personalized experiences across email, mobile, and web. The release expands Movable Ink Studio and Da Vinci, with new capabilities aimed at reducing manual production work while keeping personalization consistent across channels marketers already manage…

Databricks is expanding deeper into marketing software with CustomerLake, an “agentic” customer data platform designed to manage customer data and run AI-driven marketing campaigns inside the same environment. The company outlined the product and its positioning in an official newsroom announcement, framing CustomerLake as a shift from one-off campaigns to continuous, agent-driven decision loops. The…

Australia’s digital advertising and ad tech sector is showing a more selective hiring pattern as teams reorganise around efficiency and AI adoption, while expectations rise for senior, commercially capable talent. IAB Australia’s 2026 Digital Advertising and Ad Tech Industry Talent Review points to a market where some organisations are still growing headcount, but entry-level pathways…

Zillow is partnering with Google NotebookLM to publish a featured notebook that packages its home-buying guidance into a question-and-answer experience grounded in Zillow’s own content, with citations back to Zillow.com. The company outlined the collaboration in an official announcement, positioning the notebook as a way to reach buyers earlier in their research process with “fast,…

Lionel Messi has spent his career creating moments that seemed impossible. Now, OpenAI is betting that the football icon can help fans unlock a different kind of creativity through AI. View this post on Instagram A post shared by Leo Messi (@leomessi) The company has announced a global collaboration with Messi built around ChatGPT Images,…

TikTok does not give brands much time to recover from a bad call. A post that reads as forced, fake or tone deaf can be duetted, stitched and screenshotted into a pile within hours, and the platform’s recommendation system keeps resurfacing it long after the original mistake is deleted. For marketers targeting Gen Z, brand…