Category: Uncategorised

For anyone trying to stretch a holiday budget across party outfits, gifts, and the grocery bill, JCPenney has a simple proposition: fewer puzzles about prices, more proof of what a shopper actually gets. The retailer’s 2026 holiday campaign brings the shopping experience down to one town, Crown Point, Indiana, and the people who live there.…

For the holiday beauty shopper who keeps making lists for everyone else, Ulta Beauty has a familiar message: save a little of the magic for yourself. The idea is easy to recognize when the shopping cart holds gifts for friends and family, but the lipstick, brow gel or fragrance you wanted keeps getting put back.…

Svedka is asking people who criticized its AI-created Super Bowl commercial to try making a better one. The vodka brand’s next appearance in the Big Game will feature a consumer-created ad, turning a contentious creative decision into the premise for a new campaign. In its November 2 announcement, parent company Sazerac invited eligible US adults…

WPP has returned its media business to modest growth, giving chief executive Cindy Rose an early sign that the advertising group’s restructuring is gaining traction. Yet the improvement has not spread evenly across the company. Its creative operation, which accounts for a larger share of the business, continued to contract in the third quarter. In…

A mascara tube with a gold push button is L’Oréal Paris’ latest attempt to make the packaging part of the beauty ritual. Instead of unscrewing a conventional cap, users press the button to release the wand, then slide it back until it clicks shut. The design belongs to Volume Liberté, a new mascara launched alongside…

Public Policy Holding Company has acquired Reevemark, a New York strategic communications adviser known for litigation, shareholder activism and crisis work. The deal, announced on November 2, 2026 after closing a day earlier, could reach $80 million, although much of that amount depends on future performance. The transaction places a specialist team inside PPHC’s TrailRunner…

If you have a favorite Hello Kitty character, picking that character can be a small way to show your personality. In Figma‘s collaborative whiteboard FigJam, that kind of choice is now part of an ordinary brainstorm. The cursor that follows you across a shared canvas can carry a familiar Sanrio face instead of looking like…

Vusion has completed its acquisition of In-Store Media, bringing a substantial network of retailer and advertiser relationships into its connected-store technology business. The deal gives Vusion an avenue to manage retail advertising closer to the point of purchase, rather than simply provide the hardware and software behind it. The closing announced on October 29 follows…

Public relations (PR) is a dynamic field that combines communication, creativity, research, and relationship-building. For college students studying public relations, preparing for a successful career means developing more than strong writing skills. Future professionals must understand digital media, audience behavior, brand reputation, and the changing ways organizations communicate with the public. By gaining practical experience…

Ipsos’s latest Reputation Council research points to a tension for corporate communications: AI is becoming routine in content work, but governance and judgment are not keeping pace. The firm’s 2026 Reputation Council findings draw on conversations with around 200 senior communications and corporate affairs leaders across global organizations. The implications go beyond faster drafting. Senior…