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Faceless creators are taking over YouTube, TikTok, podcasts, and even X (formerly Twitter)—without ever revealing their identity. In a creator economy obsessed with personality, their rise signals a major shift. And it’s not just a niche trend. According to reports, In 2025, faceless YouTube and TikTok accounts make up approximately 38% of all new creator…

The Premier League is turning its 1.8 billion-strong global fanbase into content creators. Starting from the 2025/26 season, Fantasy Premier League (FPL) players will be able to design their own kits and team badges using AI-powered tools directly embedded into the League’s digital platforms. Unveiled at the Adobe Summit in London, this multi-year partnership brings…

Search is shifting, and AI-native browsers are at the center of it. With Google’s search dominance under regulatory fire, upstarts like Perplexity and OpenAI are racing to redefine how users navigate the web. After being rebuffed by Google, which declined to make Perplexity the default engine in Chrome, CEO Aravind Srinivas is forging ahead with…

It’s official: marketers are sounding the alarm on attention. According to LinkedIn’s 2025 B2B Marketer Sentiment Research, a staggering 94% of marketers in Singapore say that grabbing and holding audience attention is now their top concern. And it’s not just a regional blip—it reflects a global shift in how B2B buyers behave and what they…

Bose is doing what few brands dare: it’s turned off paid search ads across roughly half of its U.S. markets. The goal? To see if those clicks are actually bringing in new customers — or just capturing people who were already ready to buy. Chief Marketing Officer Jim Mollica dropped the news during this year’s…

DHL’s 2025 E-Commerce Trends Report sheds light on how global consumer expectations are reshaping the way brands approach online retail. From AI-powered shopping assistants to social commerce dominance and the rising stakes of sustainable logistics, the report reveals a retail landscape in flux. For marketers, this isn’t just trendspotting—it’s a strategic to-do list. This article…

While TikTok’s fate in the U.S. remains a political football, the platform’s ad tech is anything but stagnant. The entertainment giant is rolling out significant updates to Smart+, its AI-powered campaign tool, just eight months after launch. This article explores TikTok’s latest Smart+ upgrades—from goal-based bidding and advanced targeting to mandatory search ad bundling—and what…

With more users testing AI-powered search engines like Perplexity and ChatGPT, the SEO game is changing fast. So is Google losing dominance in search? The answer is: Yes According to Statcounter, Google’s global search share has dipped below 90% in most of 2025, with Bing, Yandex, and AI-native tools like ChatGPT Search gaining traction. That’s…

Language-learning app Duolingo and coffee chain Luckin Coffee have joined forces in Singapore with a co-branded campaign that puts both flavor and fandom front and center. The limited-time collaboration, launched on 7 July, introduces a Pandan Coconut Latte, gamified merchandise, and a dose of playful social teasing. This article explores how the two brands are…

Gen Z doesn’t just buy products. They buy into brands that reflect their values, voice, and community. That’s why generation Z branding goes beyond clever campaigns—it’s about showing up with purpose, ethics, and real talk. Additionally, Gen Z places a strong emphasis on social responsibility. This generation actively supports brands that align with their values,…