Category: Uncategorised

Are Media set out an expanded luxury publishing strategy at a Sydney presentation on October 27, 2026, adding paid membership, international brand access and more live events to the commercial offering around its established editorial titles. The program spans ELLE Australia, marie claire, Gourmet Traveller and Belle. The announcement is a useful illustration of how…

Some eyewear is designed to disappear into a look. Maison Margiela and Gentle Monster are taking the opposite approach, making frames appear crushed, exaggerated and deliberately unfinished. Their fourth collaboration turns sunglasses and optical glasses into sculptural objects rather than conventional accessories. Unveiled ahead of an October 29, 2026 launch, the Deconstruction collection spans 43…

McDonald’s is ending its FIFA World Cup sponsorship after more than three decades, but the more revealing decision may be how the company has chosen to explain it. The announcement puts a commercial assessment of the 2026 tournament alongside a broader argument for building marketing around assets McDonald’s controls. On October 26, the end of…

TikTok fake accounts are not a small background problem. In its latest U.S. enforcement update, the platform says it removed 14.6 million fake accounts during the second quarter of 2026 and stopped tens of millions more spam accounts from being created. For creators and marketers, the more revealing number is 781.4 million fake followers removed.…

Visa is changing how its brand appears on screens, cards and marketing materials without changing the wordmark customers already recognize. The payments company detailed the update on October 21, introducing a standalone V and a custom typeface called Visa Sans as part of a broader visual identity refresh. The distinction between a refresh and a…

The first thing that draws attention at a KPop Demon Hunters pop-up may not be the merchandise. It can be a familiar character made large enough to pose beside. For fans of the Netflix film, a giant Derpy tiger turns a retail space into something that feels closer to the movie’s world. That was the…

The Daily Mail is testing an advertising proposition built around a new marketing question: how often does a brand appear when an AI assistant answers a customer’s query? Rather than selling exposure only on its own pages, the publisher is exploring whether its branded content can influence which companies get cited in AI-generated answers. Carly…

LEAP Group has relaunched HumanView, its customer and market intelligence service, with a revised process that combines behavioral signals, statistical modeling and human analysts. The agency network is positioning the service as a way to explain the drivers behind consumer decisions rather than produce another dashboard of mentions and trends. In its October 23 announcement,…

What if wallpaper could capture the feeling of a place without depicting the place itself? Leftbank Art’s new afterImage collection turns the movement of light, softened foliage and weathered surfaces into six abstract wallcovering patterns. The result is a range of interior surfaces built around atmosphere rather than literal scenery. Created with NXN Studio, the…

Holiday gift shopping can be surprisingly awkward when the recipient knows more about skincare or fragrance than the person buying it. The uncertainty is easy to recognize: a full shelf of options, a name on a gift list, and no idea what counts as a thoughtful choice. That is exactly the kind of shopper Seth…