Category: Uncategorised

KFC Singapore is dialing up regional flavors and pop culture with its latest launch: a Thai-inspired limited-time menu and a collectible collaboration with Bangkok’s viral mascot, Butterbear. Kicking off on 15 October and running through 25 November 2025, the new “Thai-Thai saucy chicken” range draws inspiration from Thai street food and pairs KFC’s signature crispy…

LinkedIn is partnering with fashion brand Love, Bonito to start a different kind of workplace conversation, one that centers the questions women often leave unspoken. From navigating mentorship to communicating with confidence, the new regional campaign, titled “What we don’t ask: Career questions women should start asking”, aims to close the confidence gap that persists…

Singaporeans may be racking up overtime, but not vacation days. According to Expedia’s 2024 Global Vacation Deprivation report, 62% of Singaporeans say they rarely use all their annual leave. Enter Cathay Pacific’s newest antidote to burnout: a travel campaign with AI as the doctor. This article explores “Tripment,” a tongue-in-cheek campaign that repositions air travel…

Despite the wide variety of free and paid guest posting platforms and marketplaces available on the web, promoting a brand or business still remains hard work — yet it is something you cannot succeed without. The challenge is not simply the number of websites that accept guest posts and press releases, or the high prices…

Timing matters more than ever on LinkedIn, and not just for your audience. Adobe Express just surveyed over 600 business owners and marketers to figure out when posts get the most attention. Their findings suggest many professionals might be getting their timing wrong. Most marketers stick to posting on Mondays and late mornings. But according…

A new job listing reveals plans for campaign tools, attribution, and platform integration OpenAI, the company behind ChatGPT, is taking a significant step into MarTech territory. A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to build in-house tools for campaign management, real-time attribution, and ad platform integration. The…

Avi Schiffmann wants you to hate his startup’s ads, and maybe that’s the point. The 22-year-old founder of AI companion company Friend has launched what he claims is the first major AI-focused out-of-home campaign, dropping over US$1 million to blanket New York City’s subway system with provocative posters. But rather than sell the idea of…

OpenAI may be one of the most watched companies in tech, but internally, it still operates more like a startup. That’s the message from James Wilczynski, OpenAI’s first Communications Director based outside the US, as he lifted the curtain on how the company navigates PR, storytelling, and trust at the recent PR Asia conference in…

Netflix and AB InBev are teaming up to bring beer brands directly into the streaming experience, both on-screen and off. This new global partnership spans title integrations, co-branded activations, event sponsorships, and even NFL ad buys. It marks one of the most expansive commercial tie-ups in Netflix’s history. For marketers, the deal signals a strategic…

Andy Morley, Uber’s Chief Marketing Officer for Asia Pacific, is stepping down after nearly a decade with the company. His exit marks a major leadership transition for the ride-hailing giant, especially across a region where marketing strategy has been pivotal to growth. This article explores Morley’s legacy, what the transition signals about Uber’s evolving marketing…