Category: Uncategorised

Sprinklr has acquired assets of ViralMoment to add video-native social intelligence capabilities to its Unified-CXM and Voice of the Customer stack. The deal targets a practical gap in many enterprise listening programs: as social engagement becomes more video-first and image-led, analysis often remains centered on text signals, leaving brands with weaker visibility into what customers…

AI agents are exposing marketing’s workflow debt

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AI is no longer waiting at the edge of the marketing stack, helping someone write a subject line or summarize a dashboard. It is moving into the middle of the work itself: deciding which audience to reach, which product context to surface, which journey to trigger, which campaign signal to read, and which next action…

Vector raises US$10M Series A for AI-driven B2B audience targeting

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Vector has raised a US$10M Series A to expand its contact-level advertising, dynamic B2B audience targeting, and real-time website visitor identification capabilities. The round was led by SignalFire with participation from HubSpot Ventures, as Vector pushes an “AI to augment marketers” positioning focused on orchestration and infrastructure reliability rather than prompt-driven campaign replacement. Table of…

AI is making decisions no one in marketing approved

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Marketing teams are moving from tools that assist work to platforms that decide what should happen next. That is a bigger shift than most AI roadmaps admit. Google is pushing shopping, ads, analytics, and checkout closer together. OpenAI is turning conversational intent into a managed ad environment. Enterprise platforms are packaging agents that can orchestrate…

OuterSignal acquires Monocle to expand AI lifecycle marketing stack

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OuterSignal has acquired Monocle in a deal aimed at linking customer intelligence data with automated lifecycle execution across email, SMS, and onsite channels. The combination targets a common gap in retention marketing: brands often have fragmented customer signals and still rely on rules-based flows, even as teams want more individualized journeys that adjust in real…

Meta quietly launches Forum, a Reddit-style app built around Facebook Groups

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Meta is quietly expanding its app ecosystem again, this time with a standalone community-focused product called Forum. The new app is designed around Facebook Groups and appears to borrow heavily from Reddit’s playbook: niche communities, question-driven discussions, crowd-sourced answers, and AI-powered content discovery. The launch signals something bigger than another experimental Meta app. As public…

Nike and BTS turn tour merch into a global fandom marketing engine

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Nike is teaming up with BTS for a large-scale merchandise and customization push tied to the group’s BTS WORLD TOUR “ARIRANG,” blending experiential retail, creator culture, and fandom-driven commerce into a single global activation. The partnership goes beyond traditional concert merchandise. By combining a Nike By You customization experience with exclusive tour apparel, Nike is…

Marketers are measuring journeys buyers no longer take

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Marketing dashboards still assume the buyer journey ends where the brand can see it: a search result, a site visit, a form fill, a cart, a conversion event. That assumption is getting weaker. AI search, conversational ads, native checkout, agentic media buying, and answer-driven PR visibility are moving more of the decision into environments the…

Adobe report finds agentic AI readiness lags behind adoption ambitions

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