Category: Uncategorised

Wondrlab has launched WondrAgents, an agentic AI system designed to coordinate influencer campaign work across its OPA and Opportune platforms. The system covers briefing, creator discovery, outreach, negotiation, contracting, content evaluation and performance reporting, while human teams remain responsible for strategy, creative decisions and creator relationships. Wondrlab’s pitch is not simply faster search or AI-generated…

Praytell is expanding its Influence Department with two senior hires, bringing media relations, creator marketing and social under one leadership structure. Catherine O’Neill joins from Village Marketing as SVP of Creator Marketing & Paid Media, while Paige Weber joins from FleishmanHillard as SVP of Media. EVP Ciara Benko continues to lead the department. The change…

A finished track is only the start. RHEI wants AI agents to handle the campaign work that follows without taking the artist’s voice with it. Finishing a song once meant the hard part was over. Now it can mark the start of another job: cutting vertical video, writing captions, scheduling posts, pitching playlists, answering fans,…

Collab toys are basically the last mainstream “everyone gets the same drop” ritual, and that is why a SpongeBob x One Piece Happy Meal instantly feels like it belongs in the group chat. It is nostalgia, fandom identity, and collector energy rolled into something you can buy with fries. McDonald’s shared the details in its…

Here’s the problem with building an ad campaign around a blank space: anyone can fill it in with anything, and then it means nothing. Smalls just built one anyway. The formula is “___ is cat,” and the cat food brand is betting that being picky about what goes in that blank is exactly what will…

People don’t usually get emotionally attached to network bars, but they do notice when their phone works in the exact places it normally fails: basement carparks, crowded food courts, and supermarkets with dead spots. StarHub is leaning into that very everyday frustration with an integrated “Get More with 5G+” push in Singapore, outlining the upgrade…

Curiosity is the whole point of Alice in Wonderland, and that is exactly the feeling Toyota is trying to bottle: the split-second decision to follow something interesting, and the sense that the world opens up when you do. In Europe, Toyota is using that familiar story energy to frame the new Yaris Cross as the…

If you have ever felt a tiny, irrational win from beating someone to the ticket barrier or taking the stairs faster than the escalator crowd, you already understand the emotional hook behind Arla’s latest UK push. That “life is full of unnecessary competitions” insight is the core of how Arla Foods UK is trying to…

Vitasoy nostalgia in Hong Kong is not just about remembering an old ad. It is about remembering a specific feeling: the small, everyday kind of companionship that shows up in school days, late-night chats, and the awkward in-between years when life is changing fast. That is the emotional lane Vitasoy is stepping back into with…

For Dragon Ball fans, the fun is rarely just the show. It is the collecting, the character loyalty, and the thrill of seeing a familiar world pop up somewhere unexpected in real life. Burger King is leaning into that fandom energy with Toei Animation through a limited-time Dragon Ball Super collaboration in Malaysia, built around…