Category: Uncategorised

Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools are entering the purchase journey at the moment families compare prices, search for discounts and decide which product claims deserve attention. That combination complicates the usual value-marketing playbook. Economic pressure may make shoppers more selective, but the shoppers using…

MINISO turns LISA partnership into a global pop-up tour across key markets

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The fan energy around LISA is built for real-world moments, not just online hype. When an artist’s aesthetic is specific enough, people do not only want a photo card or a tee, they want a space they can step into, take pictures in, and shop as proof they were part of the moment. MINISO is…

Liberty casts Helena Bonham Carter for its Beauty Advent Calendar push

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Liberty is tapping into a very specific pre-holiday feeling: the moment people stop thinking “summer sale” and start thinking “what’s the one luxe thing I’ll actually treat myself to this winter?” In its latest Beauty Advent Calendar campaign, Liberty casts Helena Bonham Carter as a fictional “Head of the Extraordinary,” using a mockumentary-style hero film…

Jake and Logan Paul back Archive as creator AI tops 1,000 brands

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Archive has raised a new strategic funding round as creator marketing platforms push deeper into AI-driven campaign operations. The round, announced September 2, was led by Anti Fund, the investment firm co-founded by Jake Paul, Logan Paul and Geoffrey Woo, alongside Florida Funders. The amount and valuation were not disclosed. That missing number matters. This…

Starbucks and Peanuts drop a fall merch collection inspired by Great Pumpkin

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Fall fandom is basically a ritual at this point: people mark the season with the same comfort cues every year, from rewatching old specials to grabbing the “it’s finally back” drink that makes it feel official. That is why a Peanuts fall tie-in lands, because It’s the Great Pumpkin, Charlie Brown is one of those…

CMOs need a learning budget, not another channel budget

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Most marketing budgets are still built as if the main job is choosing how much money each known channel deserves. That works when the channel map is stable. It works less well when a conversational ad platform can reach meaningful scale in months, a car brand can move a long-running TV idea toward YouTube-first episodes,…

PepsiCo reportedly selects Publicis for AI-led global media model

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PepsiCo has reportedly selected Publicis Groupe as its exclusive lead global media partner, with the agency expected to create an AI and data-driven operating model that connects media strategy, planning, activation, connected identity and technology across the company’s global brand portfolio. The appointment would replace Omnicom’s OMD in key markets while leaving Omnicom in place…

Study projects TikTok-linked K-culture spending to hit $10.1B by 2030

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TikTok and consulting firm Kearney project that platform-attributable K-culture spending could reach 13.92 trillion won (US$10.1 billion) by 2030, up from 10.75 trillion won (US$7.8 billion) this year. The details were outlined in the company’s report, K-Culture on TikTok: Driving Global Economic Impact, which frames short-form discovery as a measurable driver of downstream purchase behavior…

LG’s AI-Dol turns laundry features into a K-pop-style idol group

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