Category: Uncategorised

Choosing a name for your business used to mean checking if it looked good on a sign. Now, it starts with checking if the .com is available. Your domain name isn’t just your web address. It’s the foundation of your brand online. If you get it wrong, people can’t find you. If you get it…

What happens when your ad strategy prioritizes platforms your audience doesn’t actually prefer? That’s the tension playing out in Kantar’s Media Reactions 2025 report, a global study combining insights from nearly 21,000 consumers and 1,000 senior marketers across 30 markets. At a time when digital ad budgets are under pressure to deliver real results, Kantar’s…

Canadian non-profit Kids Help Phone (KHP) is tapping into the emotional power of music, specifically The Beatles’ 1965 classic Help!, to amplify the voices of struggling youth in its latest campaign. This article explores how KHP is using a globally recognized song to destigmatize mental health conversations, the data behind the campaign, and what marketers…

Running an online business in Poland is primarily about logistics, efficiency, and customer satisfaction, not just selling products. For many entrepreneurs, outsourcing these tasks to a fulfillment warehouse is the simplest way to scale while keeping operations lean. Let’s explore why fulfillment centers are becoming the go-to option for growing businesses in Poland. Allegro fulfillment…

The Biden administration is reportedly finalizing a landmark deal that could put the TikTok algorithm under American control. This is the engine behind TikTok’s powerful content recommendations and one of the most valuable pieces of its global infrastructure. The proposed agreement, still pending formal confirmation, would shift oversight of the app’s US operations, board structure,…

The New York Times is putting AI to work in its newsroom, but not to churn out copy. Instead, the editorial team is experimenting with AI as a behind-the-scenes tool for tackling giant, complex datasets that would be impossible for reporters to handle on deadline. Zach Seward, the Times’ editorial director of A.I. initiatives, leads…

Another major publisher is taking Google to court. Business Insider has filed an 89-page lawsuit accusing the tech giant of unlawfully monopolizing the digital advertising ecosystem, claiming it has systematically suppressed competition and diminished publisher revenue through its tightly integrated ad tech stack. This article explores the key allegations, places them in the broader context…

Forget serene product shots or feel-good montage ads. Apple just blew up a pirate ship to prove a point. The Cupertino tech giant dropped a cinematic one-minute spot titled “The ultimate pro” to launch its iPhone 17 and iPhone 17 Pro. But the real story here isn’t just visual flair. The campaign anchors on a…

Every company needs to protect its image and stay relevant. One of the simplest tools to do that is a press release — a short, structured announcement meant to attract media attention. But format alone doesn’t get coverage. Journalists only bite if it sounds like a story worth telling. A product launch. A corporate move.…

In 2025, B2B marketers are expected to increase their budgets, with 65% reporting budget increases in 2024 and anticipating further growth in 2025. Interestingly, 51% of these marketers are facing less ambitious KPI demands, suggesting a shift towards more sustainable and realistic marketing goals.  Additionally, the adoption of AI in marketing is on the rise.…