Category: Uncategorised

Apple Music is letting music do something more than soundtrack its latest brand identity. In a new creative system called Made by Sound, the streaming service has used physical sound vibrations to generate the images that will define how its brand looks. Developed with TBWAMedia Arts Lab, producer Fred again.. and sound collaborator NEST Acoustics,…

Real estate influencer marketing is often sold as a faster way to get beautiful property footage in front of more people. That can be useful, but a perfectly edited tour only matters if the audience is close enough, interested enough and able to act. A neighborhood creator who knows the streets may be more valuable…

At the end of a long workday, a taxi can feel like a small luxury. Uber Taxi‘s new Japan commercials turn that familiar hesitation into a deliberately ridiculous sight gag: someone notices a near-total discount and reacts as if they have transformed into one of the country’s most exaggerated comedians. The comedian is Hollywood Zakoshisyoh,…

Sociallyin is urging brands to connect creator credibility with AI-assisted discovery as they plan holiday campaigns. The agency’s advice is less about automating every touchpoint than about ensuring that relevant content leads shoppers to answers they can trust. In its holiday social media strategy guidance, Sociallyin outlines a seasonal calendar spanning early creative tests, October…

Chris Hemsworth has played the sort of screen hero who survives impossible odds. In his latest outing, the obstacle is getting a few whisky barrels across the planet. That deliberately absurd premise gives the Australian actor something familiar to do for the camera, but this time the destination is not a movie premiere. It is…

Honey-pot mugs, character-themed tumblers and miniature Bearista charms are turning Starbucks’ latest Disney collaboration into a collection designed to be carried, gifted and displayed. The 20-piece Winnie the Pooh range launched across nine Asia-Pacific markets on October 20, 2026. Celebrating 100 years of Winnie the Pooh, the release draws on the Hundred Acre Wood’s gentle…

A crispy ring of melted cheese has become an unlikely fashion reference. Tillamook and New York designer Rachel Antonoff have turned the culinary “cheese skirt” into four one-of-a-kind garments, translating the texture of grilled cheese into silhouettes made for the runway. Unveiled at a New York event on October 20 and announced October 21, the…

Seoul is giving IVE’s latest comeback a stage far bigger than a traditional album launch. The K-pop girl group has teamed up with the Seoul Metropolitan Government and Seoul Design Foundation to transform Dongdaemun Design Plaza (DDP) into an immersive fan experience, combining large-scale media art, music, collectible merchandise, and themed drinks. Called DIVE IN…

Dentsu Creative has appointed Michael Aimette as its US chief creative officer, bringing an executive who previously held the top creative role at FCB New York and BBDO New York into the network’s American business. The appointment was announced on October 20, 2026. Based in New York, Aimette will lead the US creative department and…

Demandbase has introduced three AI agents that bring answer-engine visibility, campaign planning and audience management closer together for B2B marketing teams. The company’s AEO Agent is designed to show how AI assistants describe and recommend a vendor to different members of a corporate buying group. The tools were unveiled at Demandbase’s GO conference in New…