Category: Uncategorised

Domino’s is trying to make pizza feel less like a group decision and more like a grab-and-go fast-food staple, with its new single-serve Detroit-style item called the Domino. The company framed the product as an answer to a very real modern-meal problem: nobody wants to negotiate toppings anymore. The details were outlined in the company’s…

Tiger Beer is betting that the most relatable kind of courage is not the big, movie-moment leap, but the quiet decision people make when they are nervous and do it anyway. In its latest global brand push, the brand is leaning into that shift with a new creative idea, “Your inner tiger is more powerful…

Food influencer marketing works because food is unusually easy to understand on camera. A creator can tear open a snack, build a weeknight recipe, compare textures, visit a restaurant, or react to a new flavor in seconds. The audience does not need a product demo deck. It can see the use case immediately. That simplicity…

YouGov mapped how non-alcoholic beverage brand consideration differs across Gen Z, Millennials, Gen X, and Baby Boomers+ in the US, using YouGov BrandIndex data collected from 1 August 2025 to 31 July 2026. The interesting signal is not which brands are “winning” overall, but how easily a brand’s apparent strength can be age-concentrated. A brand…

K-pop fandom doesn’t just “support” an idol. It shows up, queues up, and turns everyday products into part of the ritual, especially when there’s a familiar face tied to the brand world. That’s the energy LADOR leaned into at a Korean culture event in Osaka, where visitors weren’t only browsing, they were actively trying scents…

If you have ever watched a trend turn into a gesture, then into a “you had to be there” moment, you already get why “Pinky Up” is doing the heavy lifting here. Gen Z does not just buy a snack. They buy the feeling of being in on the bit, especially when the vibe is…

Instagram is tightening the rules for accounts built around AI-generated people. The platform is renaming its existing “AI creator” label to “AI-generated profile” and may remove undisclosed AI personas from recommendation surfaces, reducing their ability to reach people who do not already follow them. The change gives virtual creators and the brands that work with…

Rival Technologies says only 11% of Gen Z consumers feel brands understand them “really well,” a gap the company frames as a direct risk to loyalty. The details were outlined in the company’s report download page. The more telling signal is not dislike, but indifference: 64.5% of Gen Z respondents chose disengaged reactions like “Meh”…

There’s a specific kind of Gen Z indulgence that isn’t about flexing, it’s about feeling. A small treat that reads as “I deserve this” without looking like a status purchase. The Hershey Company is leaning into that exact mood with a fully integrated campaign for its new Creme Bars (salted caramel and affogato flavors), built…

Relevance International has appointed Freddie Gilbey as a director in its London office, adding a senior hire focused on client service, business development and counsel for the agency’s UK and European work. Gilbey joins from Mercury Communications, where she was an associate director. Her background spans luxury categories including fashion, watches, jewelry, automotive, hospitality, residential…