Category: Uncategorised

MRS Digital has put numbers behind the debate over what marketers should call search optimization in the age of AI. In a poll of visitors to its stand at brightonSEO on October 8 and 9, SEO remained the most popular individual label, but most respondents chose something else. The agency’s published account of the poll…

Hay Day is taking its Halloween campaign somewhere most farming games would never go: a supposedly haunted English manor farm. Supercell’s mobile game has recruited paranormal investigator and Most Haunted presenter Yvette Fielding to explore whether ghosts might be interested in a little virtual farming. Created with Forsman & Bodenfors, the campaign turns an investigation…

Low-rise denim, crystals and hot pink are the visual language that True Religion and Baby Phat helped make famous in the early 2000s. The clothes return with an added twist: a campaign that looks like the making of an old-school music video, starring two faces from reality television. In the brands’ first joint collection, announced…

Netflix’s KPop Demon Hunters is entering tabletop gaming through a Magic: The Gathering Secret Lair collaboration, giving the film’s characters a new home on collectible cards. The release, Secret Lair x KPop Demon Hunters: How It’s Done, features seven existing Magic cards reimagined with themed artwork. The non-foil edition costs US$29.99, while the foil edition…

For KPop Demon Hunters fans, choosing between Rumi, Mira and Zoey is more than picking a favorite animated character. The fictional K-pop trio HUNTR/X gives the film’s audience a set of personalities, looks and songs to identify with. A new fan experience in New York turned that connection into something visitors could wear, photograph and…

Salesforce has signed a definitive agreement to acquire Braze, bringing a real-time customer engagement platform into the same portfolio as Marketing Cloud, Data 360 and Agentforce. The proposed combination is designed to connect customer context with decisions about content, offers, channels and timing, then act on those decisions across mobile apps, websites, email, SMS and…

Most marketing and PR agencies are founded by people who are excellent at building brands, managing campaigns, and securing media coverage, but largely self-taught at managing finances. An agency can deliver award-winning campaigns and win enterprise retainers and still miss payroll. The failure usually isn’t the work; it’s that nobody built financial systems to match…

Fans of TREASURE had a story about ZUS Coffee long before the Malaysian chain had an official K-pop ambassador campaign. Members Choi Hyunsuk, Haruto and Yoshi had dropped by a Kuala Lumpur outlet while on tour, and Haruto later treated fans to coffee vouchers after a music-show win. That history makes the latest announcement feel…

The songs and characters of KPop Demon Hunters are no longer confined to the screen. Netflix is giving audiences a way to walk into HUNTR/X’s world, sing along with the fictional group and take part in the demon-hunting story themselves. For fans who know the music and characters, that shift matters. The animated film pairs…

An athlete who loves baking and a monster who loves eating cookies are a natural comedy duo, even before Xfinity enters the kitchen. That is the setup for a new spot pairing WNBA star Caitlin Clark with Sesame Street’s Cookie Monster. For people who know Clark through long-range shots and basketball highlights, the fun is…