Category: Uncategorised

Fanta is treating Halloween like fandom season, the kind where people do not just buy a themed product, they collect characters, quote lore, and wait for the next drop. That is the energy behind “Fanta’s haunted universe,” an original entertainment world with four new horror-inspired characters, launching with a cinematic trailer made with AI entertainment…

Dr Pepper’s “Fansville” works because it treats college football like a living fandom, not a calendar event. The jokes change, the debates evolve, and the sport keeps generating new plotlines that fans argue about all season, which gives the campaign a reason to keep showing up without feeling like the same ad on repeat. Now…

When a fandom decides something is the “must-have” item of the moment, the internet doesn’t just talk. It buys. Fast. That’s the context behind a recent Gucci moment: a black leather jacket worn by BTS member Jin in the brand’s latest campaign reportedly sold out across Europe in under 24 hours, even with a $9,900…

An influencer marketing proposal should make a business decision easier. It is not a prettier campaign brief, a creator wish list, or a stack of projected impressions. For a B2B team, it is the document that explains why creator-led influence is the right move, what the company is buying, where the risks sit, and what…

For LISA fans, a pop-up is never just “a store.” It is a limited-time chance to turn online identity into something physical: a character you can carry, a collectible you can display, and a moment you can say you were there for. MINISO is leaning into that collector energy with the MINISO × LISA GLOBAL…

Some football atmospheres get talked about like they are a living thing. Anfield on a European night is one of them, the kind of crowd energy fans swear you can feel through a screen, and players describe like a second heartbeat. That is the emotional territory adidas is playing in with Liverpool FC for a…

A practical guide to bundle pricing, placement, inventory, and retention for ecommerce marketers who want to increase order value without relying on blanket discounts. Blanket discounts are easy to launch and easy for customers to understand. They can also become expensive when a brand relies on them too often. Repeated promotions reduce revenue per order…

Donut King is bringing its long-running mascot Buddy back into national advertising through a campaign produced entirely with AI. Developed with Thinkerbell, the platform uses the familiar pink character to reconnect the retailer’s heritage with a broader story about its menu and personality. The campaign matters less as a demonstration of what generative tools can…

CARMA says public trust in AI rose from 26% in 2025 to 30% in 2026, even as media trust signals fell from 35% to 26%. The details were outlined in the company’s study write-up. That gap matters for marketers because it suggests AI perception is no longer shaped primarily by headlines. It is increasingly shaped…

Google has put its AI assistant Gemini into a very specific, very relatable moment: the pressure of writing to people who mean a lot to you. In a global campaign featuring BTS member Jimin, he uses Gemini to help translate messages to fans so the emotions land the way he intends. The company shared the…