Category: Uncategorised

As Singapore celebrated its 60th year, MILO marked a double milestone with 75 years in the market and a series of campaigns that combined old-school charm with trendy collabs. The beverage brand activated a trifecta of experiences: a throwback MILO van, a Mister Donut flavour drop, and an unexpected adidas partnership. This article explores how…

Gen Z may still live online, but how they interact there is changing fast. The public-facing feeds of Instagram and TikTok are no longer where most of the real connection happens. Instead, this generation is gravitating toward interest-based platforms like Tumblr, Reddit, and Pinterest, where identity and intimacy matter more than reach or likes. This…

AirAsia is going meta. The airline just launched AirAsia World on Roblox, a gamified experience that lets users explore ASEAN destinations virtually, collect rewards, and interact with the brand in immersive, playful ways. The initiative is a calculated step beyond aviation, expanding AirAsia’s digital presence through entertainment, tech, and cultural storytelling. This article explores how…

Global sneaker brand adidas is in damage control mode following backlash in Mexico over its recently released ‘Oaxaca slip-on’, a sneaker-sandal hybrid inspired by traditional Indigenous Mexican huaraches. The model, part of a collaboration with American designer Willy Chavarria under adidas Originals, sparked criticism for failing to credit or collaborate with the Indigenous Zapotec community…

For a while, it looked like AI search and Google’s AI Overviews might spell the end of traditional PR. With algorithms generating answers directly, who needs third-party validation or earned media anymore? But new data from Muck Rack tells a different story. It turns out, AI is doing the opposite of killing PR, it’s putting…

In a move that has stunned both tech and marketing circles, Perplexity AI has submitted a US$34.5 billion offer to acquire Google’s Chrome browser. That’s nearly double its own valuation of US$18 billion. If successful, the acquisition would give the startup control of the world’s most widely used browser, with nearly 4 billion global users.…

Two Zara advertisements have been banned by the UK’s Advertising Standards Authority (ASA) after an investigation concluded the images irresponsibly portrayed “unhealthily thin” models. This ruling, announced in August 2025, adds to the mounting scrutiny fashion brands face around body image and advertising ethics. This article explores what happened, how Zara responded, and what strategic…

In 2025, Google I/O announced a hundred new things, the majority of them being updates of the already existing or the launch of new AI products in the Google ecosystem. The most influential addition to Google’s evolving search experience is AI Mode, now being rolled out across the world, starting with the US and UK.…

AI is no longer a buzzword—it’s your marketing team’s new secret weapon. With the AI market projected to reach US$1.3 trillion by 2030 , businesses are rapidly adopting AI to enhance their marketing strategies. In fact, 69.1% of marketers have already integrated AI into their operations , leveraging its capabilities to analyze data, optimize campaigns,…

For marketers, creators, and business professionals, writing isn’t just a task. It’s a superpower. Whether it’s crafting persuasive copy, scripting a pitch deck, or organizing thoughts for a strategy doc, a daily writing habit sharpens communication, fuels creativity, and boosts clarity. But here’s the problem. The momentum fades fast. One week you’re riding high on…