Category: Uncategorised

A PR audit is the fastest way to find out whether public relations activity is creating useful visibility or just producing noise. For B2B marketers and communications teams, the point is not to grade the PR team. The point is to compare what the market currently sees, what the company wants to be known for,…

The Korean Wave, or Hallyu, generated $19 billion in exports last year, based on figures from the Korean Foundation for International Cultural Exchange and the Ministry of Culture, Sports and Tourism. The headline number is not just a cultural milestone. It is a reminder that entertainment-driven fandoms can behave like durable distribution, turning attention into…

K-pop fans do not just stream songs. They collect eras. They wear bias-coded colors. They turn concerts into outfit planning threads. Fashion is already part of how fandom shows up in public, and that is why K-pop-inspired product drops keep feeling less like merch and more like identity. Hybe said it signed a memorandum of…

For many founders, PR begins when something big is about to happen. A funding round closes. A product ships. A partnership is signed. Only then does the team start asking what the public should understand, which outlets should care, and which executive can explain the story. Tommy Prayoga thinks that sequence is backwards. Tommy is…

Dermal Therapy is betting that the most persuasive skincare claim in 2025 is also the least fancy: “it works.” The phrase is so blunt it reads like a comment-section verdict, which is exactly why it travels well across platforms and into real life. Dermal Therapy shared the thinking behind the campaign in an official campaign…

Dermal Therapy is extending its “It Works” campaign into a 2025 update that increases the scale of its influencer and out-of-home push, including 550+ billboards and transit placements. The brand’s framing is simple: in therapeutic skincare, “works” is the core purchase criterion. The strategy is to treat proof of efficacy as the message, and media…

Meta is asking marketers and investors to accept a more expensive version of AI-powered advertising. Its latest earnings showed strong ad momentum, but also raised a harder question: how much infrastructure does a platform need to keep improving campaign performance? The company framed artificial intelligence as a direct contributor to ad monetization, especially through Advantage+,…

PR teams are being pulled into a strange bargain. Newsrooms need their inputs more than ever, but the same newsrooms are becoming less forgiving of weak, generic, or AI-flattened outreach. That tension changes the job of media relations. The durable advantage is no longer the ability to send a faster pitch or generate a cleaner…

Ruder Finn has been selected as Wendy’s North American communications agency of record following a competitive review, adding a large restaurant brand to the independent agency’s consumer and reputation portfolio. Agnostic, Ruder Finn’s strategic partner in Canada, will support Wendy’s communications in that market. The brief is not a narrow media relations assignment. Wendy’s said…

Spider-Man is the kind of franchise that turns everyday objects into collector-coded icons, from suits to sneakers to anything that looks like it belongs in the Spider-Verse. So when a new Spider-Man chapter hits cinemas, fans are already primed to notice the details that feel “in-universe”, including what Peter Parker is driving, riding in, or…