Category: Uncategorised

TikTok does not give brands much time to recover from a bad call. A post that reads as forced, fake or tone deaf can be duetted, stitched and screenshotted into a pile within hours, and the platform’s recommendation system keeps resurfacing it long after the original mistake is deleted. For marketers targeting Gen Z, brand…

BlueConic has acquired Blueshift to combine real-time first-party customer context with cross-channel marketing execution across owned channels like email, SMS, push, in-app, and web. The deal is framed around closing the loop between what brands learn from behavioral data and what they do next, particularly as “agentic” workflows push marketing systems toward faster decisioning and…

Celebrus has launched Celebrus AI, a conversational analytics capability that lets teams query live, identity-resolved first-party behavioral data through AI clients they already use. The core promise is operational: reduce dependence on dashboards, SQL, and analyst queues while keeping data and AI queries inside the customer’s own virtual private cloud (VPC) boundary for governance and…

Pinterest has released a limited-access experimental app called Ask Pinterest to test a more conversational approach to shopping and product discovery that could later inform features in its main app. The company framed the product as a way to extend Pinterest’s visual discovery strengths into a chatbot-like experience that can handle more complex, multi-step queries.…

EA has launched EA Advertising, a new platform designed to help brands appear inside gameplay, live experiences, and fan communities across its global gaming portfolio. The move matters because gaming is no longer a side channel for experimental brand activations. EA says its games and services reached more than 120 million monthly players during fiscal…

The race to win attention around the FIFA World Cup 2026 is already underway, and personal care brand CLEAR Men is taking a different approach. Rather than centering its campaign on athletes or match highlights, the Unilever-owned brand is spotlighting the fans whose rituals, emotions, and superstitions define football culture. View this post on Instagram…

Consumers are increasingly letting AI systems act as a gatekeeper between them and brands, changing how loyalty is formed and how preference is expressed. That shift matters because loyalty is no longer only shaped by direct brand experiences, but also by what consumers tell assistants to prioritize. Gale’s research suggests this is moving from experimentation…

When a B2B buyer asks ChatGPT which marketing software their team should use, they are not clicking through twelve search results. They are reading a synthesized answer and moving on. If your brand is not part of that answer, you are invisible at the moment the decision is forming. This is the structural shift rewriting…

Databricks has introduced CustomerLake, a new “agentic” customer data platform that unifies customer data, identity resolution, audience building, and activation inside its lakehouse environment. The product is available in Private Preview, with Databricks naming HP, Circle K, AB InBev, and Getnet by Santander as early customers. CustomerLake positions marketing execution closer to where enterprise data…

The creator economy is no longer a consumer phenomenon. For most of its history, it was the domain of beauty YouTubers, gaming streamers, and lifestyle influencers pitching protein powder. That era is not over, but it is no longer the whole story. In 2026, the creator economy has matured into a multi-hundred-billion-dollar infrastructure that is…