Category: Uncategorised

Profound is making Singapore its Asia Pacific headquarters, adding a regional base for a business focused on how brands appear in answers from AI search and conversational platforms. The expansion gives the company a local presence as marketers work out how product discovery changes when customers ask ChatGPT or Gemini for recommendations rather than starting…

For Chobani, the attraction of Australian footballer Mary Fowler reaches beyond the ninety minutes she spends on a pitch. She is a Matildas forward with a public identity that also crosses into fashion and beauty. That makes her an interesting face for a food brand trying to make protein drinks feel less like specialised sports…

A film trailer with no actual movie behind it is a strange way to sell hydration. Yet for Halloween, Hydralyte built exactly that kind of mystery in Sydney, dressing a familiar everyday product in the language of a horror release. People walking through the city could encounter matching figures in striped shirts, sinister outdoor posters…

There is a particular kind of adventure film that barely needs a script. Bad weather, a missed flight window and the decision to turn back can become as important as the moment an athlete finally leaves the ground. For TESSAN, a company better known for travel adapters and charging accessories, that uncertainty is now the…

From Walmart’s night market to Derpy installations and fan stages, the Netflix franchise shows how entertainment partnerships can give audiences something to do, not just something to buy. A giant blue tiger greeted shoppers at a Taiwanese mall. A London yogurt promotion became a styling salon. In Birmingham, a toy retailer installed a stage where…

In a world where cookies are going away and social media giants are restricting access between brands and their followers, marketers are looking for new ways to build and connect with communities. One possible solution is to use platforms like Mighty Networks, a tool that helps brands and creators start and grow their own online…

At Monks and M&C Saatchi North America, the conversation about artificial intelligence is shifting from which tools agencies use to how their people work. Executives from both agencies described changes to training and early-career responsibilities at an October media-buying summit in California. The development is less dramatic than a wholesale redesign of the agency workforce,…

For generations of British shoppers, writing a Christmas list involved more than naming a present. There was a thick catalogue, a pen and the satisfying ritual of circling something that looked just right. The book might be gone, but the memory remains part of what Argos means to people who grew up using it. That…

A Christmas countdown shaped like a miniature wooden house is the centerpiece of Venchi’s new holiday packaging. The Italian chocolatier’s Vintage Dream wooden advent calendar has 24 drawers filled with chocolates, but its house design is intended to remain a keepsake after the last drawer is opened. Unveiled for the 2026 festive season, the collection…

ITV has spotted a familiar problem hiding inside a huge video-game release: two people, one television and completely different ideas about what should be on it. When someone wants to spend the evening exploring Vice City, the remote control can become the most contested object in the living room. For players anticipating Grand Theft Auto…