Category: Uncategorised

There is a number that has done a lot of damage to B2B influencer marketing budgets: US$5.78. That is the average return per US$1 spent on influencer marketing, widely cited across the industry and sourced from the Influencer Marketing Hub 2026 Benchmark Report. CMOs quote it in QBRs. Agency decks lead with it. And it…

Netomi has received an investment from Accenture to accelerate enterprise adoption of agentic AI for customer experience, with Accenture planning to integrate Netomi’s platform into customer service transformation work. The move is notable for CX and CRM leaders because services firms increasingly shape which agentic platforms get deployed at scale, especially when deployments require integrations,…

ContractorHUB says it has secured a strategic investment from Webrunner Media alongside a partnership focused on building more connected “end-to-end growth infrastructure” for contractors, spanning customer acquisition through operational execution. For home services marketers, the announcement reflects a familiar operational gap: lead generation performance is often measured separately from scheduling, job delivery, and margin outcomes,…

Appier says it has integrated new “AI self-awareness” research capabilities across its Ad Cloud, Personalization Cloud, and Data Cloud to help enterprise users reduce operational risk from overconfident AI outputs. The update matters for marketing and CX teams because agentic workflows increasingly sit in the middle of segmentation, personalization, and campaign decisioning, where hallucinations or…

Snapchat is pushing deeper into conversational AI with a new ad format that lets users chat directly with brands. Instead of static placements, ads are becoming interactive experiences inside the chat feed, where users already spend most of their time. This article explores Snapchat’s new AI Sponsored Snaps, what they change about user engagement, and…

Klaviyo has released Custom Skills for Customer Agent, letting brands extend its AI service agent with business-specific logic, custom behaviors, and connections to external systems. The update is available in managed beta and is positioned as a way to move beyond fixed, out-of-the-box agent capabilities. For marketers and CX teams, the change matters because it…

WellnessLiving has launched Marketing Suite, a built-in system for email and SMS automation plus AI-generated content designed for fitness, wellness, and beauty operators. The product is positioned as an alternative to stitching together standalone marketing tools that lack access to booking and membership data. The release is primarily a workflow change: moving lifecycle marketing closer…

Gatorade’s latest move with Son Heung-min is not about a new campaign launch. It is about what the brand chose not to do. Instead of producing fresh creative ahead of a major football moment, Gatorade is reusing existing assets and letting the athlete focus on performance. This article explores how that decision reflects a broader…

AiChat has added a Shopify integration plus conversational commerce and AI ticketing features aimed at letting ecommerce brands manage discovery, purchase, and support inside a single chat-based flow. The update centers on connecting messaging conversations directly to Shopify product, inventory, and order data. For marketers and ecommerce operators, the practical question is whether in-chat journeys…

Most campaigns start with a brief but trendjacking starts with a moment. A clip goes viral. A controversy sparks debate. A trend takes over feeds. And suddenly, brands are no longer competing on planning or production. They are competing on how fast and how well they can join the conversation. But not every reaction counts…