Category: Uncategorised

Spotify is leaning all the way into fan culture with its second wave of the Fan Life campaign. This time, it’s bringing global superfans to life with stylized short films and a sharper focus on real-world rituals. From busloads of Pitbull cosplayers in suits and sunglasses to Sleep Token devotees spray-painting lawn flamingos black, Spotify’s…

Reaching Gen Z means understanding more than just their digital behavior. It requires fluency in subcultures, meme cycles, and how identity, creativity, and community intersect. Usually, with a playlist in the background. SiriusXM Media’s 2025 Real Sound of Gen Z playbook does more than outline listening habits. It offers a tactical roadmap for brands trying…

ChapStick is making a serious push to stay relevant in a crowded wellness and personal care market, and it’s starting with a social-first strategy. The legacy lip balm brand has appointed Croud and Born Social as its full-service social media agencies of record (AORs) in the U.S. The move signals a clear pivot. ChapStick wants…

From Australia to Thailand, the grocery aisle is changing fast. As economic pressure and digital tools reshape buyer behavior, shoppers across APAC are more value-driven than ever. They are prioritizing price, switching retailers, and leveraging promotions to stretch their grocery budgets. A new report from YouGov, The Rise of Value Shoppers: APAC Grocery Retail Report…

Dating app fatigue is real, and Bumble is feeling it. With declining revenue, layoffs, and Gen Z losing patience with endless swipes, the company is rebranding itself around a timeless message: love is worth believing in. This article explores Bumble’s global “For the Love of Love” campaign, the product updates behind it, and what marketers…

TikTok trends can feel like a nonstop race.  They’re crucial for staying relevant, but chasing every trend that comes and goes is exhausting and doesn’t always guarantee results.  For brands targeting Gen Z, Millennials, and younger generations, blending into these customer profiles often means dedicating time and effort to jumping on—or even creating—trends. The good…

A shift is happening inside ad agencies, and it’s quietly changing the makeup of the industry. Young workers under 25, once a dependable talent pool for entry-level roles, are dropping out of the sector. The data shows this isn’t just a blip. Figures from the U.S. Census Bureau and the Bureau of Labor Statistics show…

After nearly breaking the internet with a floral engagement announcement alongside Taylor Swift, NFL star Travis Kelce is now co-headlining a new kind of launch. This time it’s fashion. American Eagle has partnered with the Kansas City Chiefs tight end and his lifestyle brand, Tru Kolors, for a limited-edition 90-piece collection. With drop dates timed…

The Singapore-based FairPrice Group (FPG) just opened its most AI-ambitious outlet yet. It includes smart carts that talk, a digital wine sommelier, and employee-facing content agents that can spin up campaign assets 100 times faster. The launch, done in collaboration with Google Cloud, marks the latest evolution of FPG’s “Store of tomorrow” program and shows…

As AI hype cools and enterprise pressure heats up, McKinsey’s January 2025 report Superagency in the Workplace paints a revealing picture of where businesses really stand with generative AI. The good news? Employees are already embracing gen AI tools. The bad? Just 1% of companies say they’ve reached AI maturity, where adoption is scaled and…