Category: Uncategorised

Huawei Device has unveiled a global brand campaign called “Now is yours,” signaling a strategic shift from touting innovation to building emotional resonance with younger consumers. Launched across Asia, Europe, Latin America, the Middle East, and Africa, the campaign positions Huawei not just as a tech leader but as a lifestyle companion. By putting empathy…

In a spicy new twist on celebrity endorsement, Nongshim has enlisted K-pop heavyweight aespa as the first-ever global ambassador for its flagship Shin Ramyun brand. This move kicks off a multifaceted marketing blitz aimed at boosting the brand’s cultural cachet and shelf presence outside of South Korea. This article explores how the aespa partnership aligns…

A new timing study from Adobe Express is giving marketers and creators hard numbers to back their Facebook content strategies. After analyzing over 40,000 posts from the top 100 Facebook creators on Social Blade, Adobe has pinpointed the exact hours and days that drive maximum engagement. For brands chasing likes, shares, or sheer visibility, this…

Visa is riding the K-pop wave in its latest brand push, launching a regional campaign with BLACKPINK’s Jennie Kim just as fans across Asia prepare to travel for the group’s ongoing world tour. Titled Road to Ruby, the video-led campaign dropped unannounced on November 21 and urges viewers to “travel like Jennie,” aligning seamlessly with…

K-pop meets gameplay again in PUBG Mobile’s latest immersive campaign PUBG Mobile is betting big on the power of music-led fan experiences with its latest brand activation featuring global K-pop sensation BABYMONSTER. Available in-game through January 5, 2026, this renewed partnership marks the second time the battlegrounds have doubled as a concert stage, fusing pop…

Marketers love talking about AI, but B2B buyers are already living in it. According to the newly released Superpowers Index 2025 from Dentsu, more than 77% of B2B purchase journeys now use AI — and not just at the research stage. From onboarding to renewal, AI is driving faster, smarter, more personalized interactions that buyers…

UNIQLO Singapore has unveiled its most globally ambitious UTme! collaboration to date, teaming up with instant noodle giant Nissin and local artist JONTBOY for a quirky, hyperlocal T-shirt collection. The eight-shirt drop, part of the brand’s bi-annual “Thank You Festival,” isn’t just about snack-themed merch. It’s a marker of how global brands can blend product…

In a VPN market flooded with vague no-logs claims and one-time audits, X-VPN is taking a different path. The Singapore-based provider has launched a real-time transparency report that shows the inner workings of its privacy infrastructure. This isn’t just a PR move. The public-facing page displays a live feed of operational metrics, including law enforcement…

What happens when a collectibles brand collaborates with a national museum and a tourism board? You get a Gen Z-friendly, visually immersive experience that also aims to tell a deeper cultural story. As a tripartite collaboration between POP MART, the Singapore Tourism Board (STB), and the National Museum of Singapore, the exhibition marks a shift…

Singapore just became the Emerald City of brand marketing. The Asia premiere of Wicked: For Good transformed Resorts World Sentosa and Universal Studios Singapore into full-blown Oz-scapes, complete with glowing gardens, towering top hats, and a Yellow Brick Road-worthy carpet. With stars like Ariana Grande and Cynthia Erivo in town, the event didn’t just dazzle…