Category: Uncategorised

Brand marketers are moving past the broad question of whether to use generative AI in creative work. The sharper question is where AI belongs in a customer-facing message, and where its presence changes what the audience thinks the brand is promising. Recent examples from Koia, Hilton, Unilever, Goodwipes and Gozney show that there is no…

Public relations is easy to mistake for press releases, media coverage, or crisis response. Those are all parts of the job, but they are not the job itself. For B2B teams, PR is the discipline of deciding what the organization needs stakeholders to understand, believe, or do, then building credible communication around that goal. This…

If you have ever watched people compare keychains like trading cards, you already get why character merch drops feel bigger than “just products.” They are tiny, portable identity signals, and the chase is part of the fun. In Singapore, Starbucks is leaning into that collector energy by bringing back Mofusand for a second collaboration with…

It is not unusual for gaming fans to obsess over food that does not exist. “What does that item taste like?” becomes part of the lore, whether it is a running joke, a comfort-food detail in a vast world, or just a weirdly memorable prop. McDonald’s is leaning into that exact fan impulse with “Side…

Marketers are beginning to use AI systems not only to make content, but also to decide which creators deserve attention. As chatbots and agentic search become part of influencer discovery, creators face a different kind of visibility contest: they must be legible to models that recommend people rather than rank posts in a feed. That…

Publicis Groupe has joined with Travis Kelce and 3 Arts Sports to launch Tekta, a consulting and activation offer intended to make college athlete partnerships easier for large brands to buy, manage and measure. The venture combines Publicis Sports’ advertiser relationships and data capabilities with Kelce’s commercial experience and 3 Arts Sports’ university and athlete…

Higgsfield is putting a seven-figure cash prize behind its Global Film Festival, but the competition also works like a tightly designed product-acquisition campaign. The current rules require entrants to generate their new video and image assets inside Higgsfield, keep the production history in a dedicated Cinema Studio project, and publish the finished work publicly. That…

Runway is making a direct argument about where enterprise AI video competition is heading: away from a pure model-quality race and toward the operating layer around generation. In an August 20 post, the company said its business has more than doubled this year, net revenue retention has risen above 300%, and one Fortune 20 customer…

Adobe and Higgsfield are competing for a similar future, one where marketing teams generate more video, audio and campaign assets with AI. What is revealing is not that both want the same market. It is how differently they are trying to win it. Adobe’s August 20 Firefly update is built around reducing enterprise friction. The…

Kuaishou has put a harder number on the AI-video race. In its August 19 unaudited results, the company said Kling AI generated more than RMB850 million (about US$126.5 million) in second-quarter revenue, with year-over-year growth above 200%. The disclosure matters because much of the AI-video competition has been framed around model quality, funding rounds and…