Category: Uncategorised

Meta is expanding its premium brand-ad inventory with reservable bursts of reach, a test of the first ad seen in Facebook Feed and more contextual choices around trending Reels. The updates give advertisers new ways to buy visibility around a launch or cultural moment, but several options remain limited tests. Announced at Meta’s October 15…

WPP has promoted Adam Gerhart to global chief client officer, extending his responsibility for advertiser relationships from the group’s media business to the holding company as a whole. The October 14 appointment puts a familiar agency executive in a position to coordinate services that major clients increasingly buy across multiple WPP businesses. The move creates…

A mango sticky rice drink is a recognizable taste of Thailand. Put it in the hands of Thai-born BLACKPINK star LISA, and it becomes something her international audience can try, photograph and collect, without needing to travel to Bangkok. That connection is behind HEYTEA’s October 15 collaboration announcement with LISA. The tea chain has introduced…

A seven-piece merchandise collection turns the cranberry cooperative’s farming heritage into wearable boots, overalls and seasonal accessories. Rubber boots, workwear and flooded cranberry bogs are familiar sights in Ocean Spray’s harvest imagery. This fall, those practical symbols of cranberry farming have become the design language for a limited-edition fashion collection. The farmer-owned cooperative introduced its…

Taman Safari Indonesia Group is preparing for a travel journey that may begin with a creator video, continue through an AI-generated answer, and end on a booking page. The destination operator is assigning different roles to social media, artificial intelligence and its website rather than expecting one channel to carry the whole decision. The approach…

Havas reported rising group net revenue in the third quarter of 2026, even as its combined Asia Pacific and Africa business contracted. The gap behind the headline matters for brands that use the same agency network in several markets: global growth says little about local capabilities and demand. In its October 14 financial release, the…

Carat, the global media agency within Dentsu, has introduced “Difference Engineered,” a new positioning that puts brand distinctiveness and wasted media reach at the center of its sales pitch. The shift comes as holding-company networks increasingly present integrated capabilities to advertisers, raising questions about how individual agency brands stand apart. The agency is replacing its…

Nearly half of all PR practitioners claim that tracking news clippings and media mentions is an integral part of their work. However, running daily web searches for your clients and staying on top of Google Alerts — while important — can be a distracting and mundane endeavor. It’s no wonder that many pros turn to…

GreenRubino has acquired Seattle creative agency Rupert, adding brand development and campaign production capacity to its public relations and media operation. The agency announced the move on October 12, 2026, placing Rupert’s founder and creative partner into newly defined leadership roles. The transaction is a practical test of integrated agency services. For communications buyers, the…

Influencer marketing for nonprofits works when a creator can explain why a cause matters to their own audience and give people a credible next step. The result might be a donation, a volunteer registration, a petition signature, or simply someone choosing to learn more. A large view count is useful distribution, but it cannot tell…