Category: Uncategorised

Kuaishou has put a harder number on the AI-video race. In its August 19 unaudited results, the company said Kling AI generated more than RMB850 million (about US$126.5 million) in second-quarter revenue, with year-over-year growth above 200%. The disclosure matters because much of the AI-video competition has been framed around model quality, funding rounds and…

Microdrama, or short drama, apps are scaling fast, and the ad market is scaling with them. Downloads for these apps grew 95.5% year-over-year in the first half of 2026, reaching 1.45 billion. The more important signal for marketers is the supply-side behavior: active advertisers rose 132% and creative output increased 151% in the same period.…

CARMA has found a counterintuitive shift in the AI reputation story: public trust is moving up at the same time media coverage is becoming more sceptical. For brands and communications teams, that means a more critical press environment does not automatically translate into a more distrustful audience. The more important problem may be messaging quality.…

Halloween marketing only works when people feel like they are stepping into a world, not just buying a seasonal label. That is why the most talked-about campaigns tend to come with lore, characters, and details fans can collect, quote, and build on with friends. In that spirit, Fanta is turning its Halloween push into something…

There is something deliberately symbolic about putting an IndyCar street race on the National Mall, where the “backdrop” is basically American civic mythology. A temporary 1.7-mile circuit framed by the Washington Monument and the U.S. Capitol turns motorsport into a national-stage spectacle, not just a weekend sporting event. That kind of setting changes what sponsorship…

Snickers is betting on a truth sports fans rarely admit out loud: the loudest person in the stands is not always “passionate”, sometimes they are just hungry. In its latest Australian twist on “You’re Not You When You’re Hungry,” Snickers turns that sideline energy into an actual troll, prosthetics and all. In the spot, Snickers…

Live commerce is supposed to make online shopping feel human. Yet the more hours a brand wants to stream, the harder and more expensive it becomes to keep a human on screen. Automation solves the coverage problem, but it can also strip away the rapport that makes the format persuasive. The stakes are growing. DBS…

OpenAI is making a sharper enterprise privacy promise: eligible API customers using frontier models can opt for Zero Data Retention, meaning their prompts and model responses are not kept after a request is processed. The company is pairing that promise with a preview of a new safety system that is supposed to detect harmful patterns…

Ann Taylor is trying to make “workwear” feel like a life category again, not a corporate costume. The pitch is less about dressing for a job title and more about dressing for a day that includes meetings, errands, a quick coffee, and whatever else ends up happening. Ann Taylor’s new “This Is Ann” push is…

Ann Taylor is betting that “workwear” is not a personality type, it’s a rotating calendar of moments: commute, meetings, school pickup, coffee runs, and whatever happens after 6 p.m. The brand’s latest creative leans into that reality, using styling as a way to say: you can be many versions of yourself in one day and…