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With less than a year until the FIFA World Cup 2026 begins, adidas has started the party early — not with a press conference, but with a surreal short film featuring Lionel Messi, Trinity Rodman, and Lamine Yamal. Titled LA PREPARACIÓN AMERICANA, the film drops fans into a chaotic world where footballers train in wildly…

As a freelance writer, you can write whatever and whenever you want. It’s your own business, so you call all the shots. But that doesn’t mean it’s easy – we all know the income can be quite unstable. Freelance writing is a career where you’re constantly hustling for work, which means there’s no time to…

Two legacy giants, Coca-Cola and Converse, have teamed up for a global collection that blends sneaker culture with brand storytelling. But this isn’t just about limited-edition merch. This article explores how the collaboration reflects a deeper move into lifestyle branding, targeting Gen Z and Millennial markets across ASEAN and the South Pacific. The collection includes…

Instagram is no longer just a place for pretty pictures or Reels engagement. Thanks to a shift in how Google indexes public content, the app is also evolving into a powerful tool for search engine optimization. That’s especially true for professional accounts, whose posts can now appear in Google Search. A recent study from Adobe…

A new twist in the escalating copyright war between OpenAI and The New York Times is raising alarm bells about privacy, data access, and how far publishers are willing to go to challenge AI training methods. This week, OpenAI asked a US federal judge to block an order requiring it to hand over 20 million…

Meta is facing a legal challenge from the Motion Picture Association (MPA) after using the term “PG-13” to describe Instagram’s new content filtering system for teen users. The association issued a cease-and-desist letter objecting to what it called “highly misleading” marketing and the unauthorized use of a term central to the film industry’s ratings system.…

Marketers may be celebrating a record-breaking year for ad spend, but not every channel is winning. According to Guideline SMI’s latest report, total media agency bookings for FY25 have surpassed US$9 billion for the first time, representing a 2.4% year-on-year growth. Yet behind that milestone is a clear signal that advertisers are shifting priorities. Traditional…

Netflix Thailand is inviting fans to rewind time, literally, with a new Stranger Things recap told entirely through cassette tape audio. As the show approaches its final season, the platform is leaning hard into 1980s nostalgia to rekindle emotional connections and fuel global fandom. In partnership with VML Thailand, the streaming giant has launched an…

Sony Interactive Entertainment is turning up the volume on emotion. Its latest global campaign for PlayStation 5, titled “It happens on PlayStation 5,” puts cinematic spectacle front and center, reminding gamers not just what the console does, but how it makes them feel. Launching in more than 20 markets, the brand push isn’t about touting…

Imagine being able to ask questions and get direct, instant answers, all in a seamless, conversational flow. That’s what ChatGPT’s search feature now offers. By combining Bing’s search index with OpenAI’s AI-powered crawlers, ChatGPT is changing the way we find information online—providing users with quick answers and even letting them ask follow-up questions for more…