Category: Uncategorised

Brett Goldstein barely has to open his mouth for Ted Lasso fans to anticipate a swear word. As Roy Kent, the actor made gruffness, frustration and unexpected tenderness part of the same joke. That recognizable energy is now doing the work of a product demonstration. In Amazon’s UK campaign for Alexa+, Goldstein plays a host…

Ocean Park Hong Kong has built its Halloween Fest campaign around fully AI-generated visuals for the first time, using the technology to connect haunted castles, dark carnival energy and other fantasy environments inside one creative platform. The Grave Rave campaign supports an event created with Under the Castle and is designed to move audiences from…

Google Ads is testing a campaign creation screen that starts with an advertiser describing a business goal in natural language. The experimental interface puts a written brief near the beginning of setup, with AI offering suggestions for campaign goals and assets. Google Ads Liaison Ginny Marvin confirmed the experiment in reporting published on October 12.…

Rakuten TV is taking its enterprise FAST business beyond Europe through channel licensing in the United States and Middle East, and technical integration in Japan. The company announced the expansion at MIPCOM on October 12, describing different services for different markets rather than a uniform rollout of its consumer app. For media and advertising teams,…

Getty Images plans to become privately held under a restructuring agreement announced on October 12. The Getty family and affiliates of Koch Equity Development have committed new equity, while major creditor groups have agreed to changes designed to reduce debt and ease financing obligations. For brands, agencies and publishers that source visual assets from Getty,…

The US Department of Justice has confirmed an antitrust investigation into the White House television press pool’s temporary decision to halt coverage of President Donald Trump. A department spokesperson confirmed the inquiry on October 10, bringing a shared newsgathering arrangement among competing broadcasters under scrutiny. The immediate media-business issue is how networks coordinate coverage when…

A paid-media manager can approve the headline, the image and the budget, then discover that the landing page has quietly changed the meaning of the campaign. The offer expired. A product description no longer matches the ad. A redirect sends mobile visitors somewhere different from the URL in the brief. The campaign can still look…

FUEL, the Irish experience and entertainment group, acquired 53Six, a sports marketing agency operating in Dublin and London, in a deal announced on October 9. The move links live-event production with performance media and fan-data expertise. For rights holders and sponsors, the practical promise is to maintain a relationship with audiences after the live experience…

A couture piece doesn’t have to disappear after one red carpet. Zendaya arrived at Paris Fashion Week in a white lace jacket that viewers of her earlier film appearances might recognize, this time paired with jeans and a simple white top. The actor attended Louis Vuitton’s Spring/Summer 2027 show on October 6, bringing back a…

In this article: Liverpool’s connection to the 110; local voices behind the campaign; why cultural ownership matters. In Liverpool, the Nike Air Max 95 is more than a trainer. Known locally as the “110,” a nickname that comes from its original £110 price, the shoe has become part of the city’s fashion identity, with a…