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Iterable CEO Sam Allen is making a case for a more deliberate division of labor between marketers and artificial intelligence. AI can help brands move beyond broad campaign blasts toward individualized customer experiences, he argues, but it cannot supply the business history, competitive nuance, or strategic priorities that make a recommendation useful. That distinction matters…

Personalisation is having a real pop culture era again, the kind where fans do not just buy a product, they build a version of it that feels like them and then show it off. That mindset is especially loud in K-pop-adjacent style, where accessories are treated like collectibles and identity signals, not just add-ons. CASETiFY…

Mistplay is using mobile gaming as a loyalty mechanic for Sinclair Oil, connecting game play inside a rewards program with incentives that bring customers back to the pump. The campaign is a useful test of a broader loyalty question for marketers: whether brands can create reasons to engage between transactions, instead of relying mainly on…

Football sponsorships are starting to look different in the Premier League, especially with front-of-shirt betting logos being phased out from 2026/27. That rule change does not reduce the commercial appetite, it just shifts where brands show up and how they try to earn attention from fans. In that context, Betway will become Manchester United’s official…

Interactive Advertising Bureau has updated its framework for disclosing artificial intelligence in advertising, giving agencies, advertisers, publishers, platforms and technology partners a more specific test for when AI involvement should be visible to consumers. The new version matters because disclosure debates are moving beyond a simple question of whether AI was used at all. IAB’s…

Chipotle is betting that Gen Alpha does not discover brands through commercials first. They discover them through creators they already watch like a comfort show, then they bring those preferences into family decisions at the dinner table. In that context, Chipotle (no official website URL provided) is adding a creator-inspired custom order to its Kid’s…

Anthropic has drawn attention for putting machine-readable watermarks into text produced by newer Claude models. But for agencies, the more consequential part of the EU AI Act may sit one paragraph further down the law. Article 50(4) creates a separate transparency duty for deployers of generative AI systems that publish AI-generated or manipulated text to…

There’s a very specific kind of K-pop ad that fans clock instantly: the one that feels like a mini fantasy scene, not a product demo. BTS’s Jin surfing the ocean on a tuna is exactly that kind of visual. It’s meme-ready, screenshot-friendly, and easy to recreate, which is basically the whole point. In South Korea,…

The most valuable paid media asset in a B2B company may already be sitting in its content management system. For years, the division of labor looked simple. Content teams earned discovery through search and social. Paid media teams captured demand with offer-led creative. AI answers, weaker referral traffic and less dependable social distribution are now…

Baden Bower is under scrutiny after an undercover inquiry found that one of its representatives appeared to offer a paid placement on Forbes LA, one of two websites that Forbes said were unauthorized uses of its name and branding. The inquiry also identified links from pages associated with Baden Bower and Global Recognition Awards to…