Category: Uncategorised
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Facebook adds written interests to Feed and Reels recommendations
Meta is bringing more direct control over recommendations to Facebook Feed and Reels. Its October 13 announcement introduces Your algorithm, a place for people to add and manage topics they want to see, alongside written feedback on posts. For brand publishing teams, the change makes explicit audience interests part of the recommendation conversation. It does…
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X’s US$30 bundle puts Grok, Cursor and social perks on one bill
SpaceXSI is combining Grok, Cursor and X benefits in the X Subscription, bringing AI creation, coding and social-platform perks under a single bill. The October 12, 2026 announcement offers a simpler purchasing story, but the terms matter more than the number of product names on the bundle. For marketers, agencies and media teams, the appeal…
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Google brings Gemini 4 Argon into paid AI Mode search
Google is bringing Gemini 4 Argon into AI Mode for Google AI Pro and Ultra subscribers, adding a paid-user model choice to its conversational search experience. The rollout on October 13, 2026 matters to search marketers because a model available in a developer environment is not the same thing as a model answering customer questions…
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Disney’s US$20M Character.ai deal leaves platform survival unsettled
Disney has reached an agreement with Character.ai for specified intellectual-property rights as the AI entertainment company enters a court-supervised sale process. The company’s announcement describes Disney Worldwide Services as the proposed opening bidder for certain assets, rather than the completed buyer of the whole platform. That distinction matters for media and brand teams evaluating interactive…
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Meta blocks ByteDance ads as platform rivalry reaches media buying
Meta has begun restricting advertising from ByteDance across the US, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. The policy covers campaigns placed by ByteDance as well as paid messages from third parties that direct people to TikTok or other ByteDance properties. The immediate dispute is between two social platforms competing for users and attention. The…
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Cup Noodles Turns Vampire Noodles Into a Halloween Casket
Instant noodles are not usually associated with funeral merchandise. For Halloween, Cup Noodles has linked the two through a product that changes color in hot water and a matching, full-size casket. Nissin Foods introduced its limited-edition Vampire Noodles in September, pairing blood-red Hot Garlic Chicken ramen with a custom collector casket from Titan Casket. The…
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Carl’s Jr turns one-star burger reviews into free Famous Stars
A negative burger review is now a ticket to a free Famous Star at Carl’s Jr in New Zealand. The fast-food chain’s One-Star Swapper campaign turns screenshots of disappointed customers’ one-star reviews of rival burger chains into vouchers. Created by TBWANew Zealand, the activation uses a purpose-built website to validate submissions and offer a Famous…
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LG SIGNATURE puts John Mayer and Leslie Bibb at Guggenheim gala
A museum gala can make a refrigerator feel like a cultural object, at least for one evening. At New York’s Guggenheim Museum, music, celebrity guests and culinary performances became the setting for LG SIGNATURE‘s pitch about how premium appliances fit into personal style. The LG SIGNATURE event recap details an October 8 gathering featuring actress…
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Australian Open brings Adobe AI into year-round fan marketing
The Australian Open has named Adobe its official AI marketing and creativity partner under a multi-year agreement with Tennis Australia. The partnership will use Adobe CX Enterprise to connect audience data and digital capabilities, tailor content for international markets, and make fan interactions more relevant during the tournament and throughout the year. The immediate use…
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Gen Z games for nine hours a week, challenging brands’ attention assumptions
Playing for hours is not unusual when a game gives people a challenge to solve, friends to meet or a reward to chase. That makes gaming an interesting test of the familiar claim that Gen Z simply cannot concentrate. Attention can last, but the experience has to be worth staying for. A Gameloft for Brands…