Category: Uncategorised

Singaporeans are known for their hustle, but Nestlé’s KitKat wants to slow things down. With the launch of Break Buddies, a new line of limited-edition plushies, the brand is inviting consumers to hit pause on their daily grind and enjoy a moment of downtime. This article explores how KitKat’s lifestyle-driven campaign taps into the rituals…

AI tools like ChatGPT, Claude, and Llama are increasingly doing more than drafting emails or generating social posts. They’re reshaping how marketers build audience personas, speeding up insights that used to take weeks to gather. But there’s a catch: the more lifelike these digital constructs become, the easier it is to over-trust their output. This…

Taylor Swift doesn’t just drop albums. She reshapes marketing playbooks. This time, it wasn’t a surprise record or merch bundle that made waves. Instead, she filled cinemas worldwide with The Official Release Party of a Showgirl, a 90-minute behind-the-scenes feature tied to her 12th studio album, The Life of a Showgirl. With no trailer, no…

Meta just rolled out a new feature called Vibes, and let’s be honest—it’s not exactly what users were asking for. The short-form video feed, now live on the Meta AI app and meta.ai, delivers only AI-generated content. No creators, no influencers, just algorithm-driven visuals ranging from weird to surreal. This article explores what Vibes is,…

McDonald’s is resurrecting its once-iconic Monopoly campaign in the U.S. for the first time in over a decade. But this time, it’s not just about free fries or a trip to Orlando. It’s also about tapping into the post-scandal energy that made the game infamous and turning that cultural baggage into a strategic hook. Launched…

TV advertising is undergoing a rethink, and it’s not just for household-name brands with Super Bowl budgets anymore. From Calm to Coterie, fast-moving brands are turning to TV to deliver not only awareness, but also performance metrics that hold up to scrutiny. This shift was front and center at Tatari’s Forward 2025 forum, where high-growth…

Edelman is reshuffling its top leadership and doubling down on AI as it seeks to play a larger role in marketing beyond traditional PR. The company’s latest moves aim to realign its structure, tech stack, and talent toward growth opportunities driven by generative AI and the shifting media landscape. This article explores Edelman’s leadership changes,…

TikTok’s operations in Indonesia are back online after a brief licence suspension, ending a turbulent weekend for one of Southeast Asia’s biggest digital platforms. The platform was temporarily blocked for failing to provide data tied to anti-government protests but regained its operating licence within 24 hours after meeting the government’s demands. For marketers and brand…

Marketing agencies are resigning their roles as client-first agents. By 2026, the old model of dedicated creative partners will give way to a more complex, commercial structure. Agencies are evolving into product resellers, media merchants, and tech integrators — not just service providers. That’s the warning from Forrester’s latest “Predictions 2026: Marketing Agencies” report, which…

Mobile learning app Duolingo is taking a new swing at brand advertising, but this time it’s without the annoying interruptions. The company just launched Duolingo Ads, a mobile-first platform featuring playful, character-led formats designed to feel more like entertainment than distraction. This article explores what the launch means for marketers, what sets the platform apart,…