Category: Uncategorised

A beach workout usually ends with water, a towel and maybe a recovery drink. Sentosa’s newest fitness circuit ends with ice cream. The Magnum Ice Cream Company is turning Palawan Beach into “HIIT THE BEACH”, a free eight-zone playground that swaps conventional high-intensity interval training for “High intensity ice cream training”. The experience runs from…

DoorDash is trying to make the food question part of hockey fandom, not just an ad break around it. Its new “What’s For Hockey” platform launches with the 2026-27 NHL season and starts from a simple household behavior. Some people watching the game can name every player. Others are mainly there for the food, the…

Ten markets. Hundreds of creator contracts. One retail brand had no idea its fees were running 69% above benchmark, until an audit put a number on it: US$4 million in potential savings walking out the door over nine months. That’s the kind of leak Billion Dollar Boy, a global social and influencer marketing agency, built…

Technical trail shoes have spent years escaping the trail. Salomon’s XT silhouettes now show up in city wardrobes, fashion-week collaborations and everyday styling, so putting Jisoo at the center of a global campaign feels less like a category jump than a way of making that crossover impossible to miss. The BLACKPINK member is fronting Salomon’s…

For V, headphones are not just a piece of hardware between songs. They sit inside the same creative world as performance, styling, photography and the small rituals around making music. That is the territory Nothing is trying to enter with its latest celebrity partnership. The London tech company has named the BTS member its new…

Nestlé and Lazada are turning an AI shopping assistant into something closer to campaign infrastructure. For their October Regional Super Brand Day, the companies are expanding LazzieChat beyond an earlier Nestlé Nutrition pilot and across more of Nestlé’s portfolio in Malaysia, Singapore, Indonesia, Vietnam and Thailand. The campaign connects AI-assisted discovery with a preference quiz,…

Fore Coffee did not start this campaign with a fictional trend or a generic character licensing brief. It started with cats showing up around its stores. The Indonesian coffee chain says stories from baristas about cats near Fore outlets became part of the inspiration for “The Unexpected Fweends”, a collaboration with local comic IP Tahilalats.…

Lotte Department Store is bringing celebrity advertising back after roughly a decade, and it is using JENNIE to make the comeback international from day one. The retailer named the BLACKPINK member as its new brand ambassador on September 29 and began the “As I am” campaign on October 1. The appointment is notable because Lotte…

Google says Gemini 4 Argon reached a 51.3% score on AutomationBench, a benchmark designed to test whether AI agents can complete realistic work across business software rather than simply generate a plausible answer. The company outlined the result in its Gemini 4 Argon announcement, positioning the model for long-horizon enterprise work. The more useful reading…

ACUVUE is using a Singapore MRT station to turn a regional K-pop ambassador deal into something fans can physically join. Its Bras Basah activation for CORTIS is built around a reflective panel that lets commuters step into the frame with the group, take their own photos and share the result. The campaign also extends into…