Category: Uncategorised

A flower became a flashpoint for much more than trademark law in China. When Louis Vuitton challenged Chinese tea chain Molly Tea over a four-petal logo, the dispute quickly moved beyond whether two marks looked too similar. Online debate turned the case into a question about cultural ownership, foreign luxury power and whether a centuries-old…

Kroger has tested whether artificial intelligence can evaluate campaign creative before media spend begins and still predict what shoppers will actually buy. Working with Vidmob and MMA Global, the retailer connected visual and messaging attributes in its ads to e-commerce conversion data across Meta and Google’s DV360. The result moves predictive creative scoring closer to…

WPP Media is losing two senior Asia Pacific leaders within the same week, creating a visible leadership transition across its regional and Southeast Asian operations. Sindhuja Rai, chief client officer for APAC, is set to leave next month after more than three years with the business. Arthur Altounian, who leads Singapore and Malaysia, has also…

Singapore experiential agency Motion: For Impact has acquired creative shop TRIAD, combining physical brand experience with digital communications and content strategy under one offer. The deal brings TRIAD’s creative direction, art direction, content strategy and digital communications capabilities into Motion’s experiential and sensory design practice. Campaign Asia reports the combined business has around 20 people.…

Retailers are moving their AI shopping tools closer to the point where a recommendation becomes an order. At Groceryshop, executives from Kroger, Giant Eagle and DoorDash described agentic systems that aim to remove friction between inspiration, planning and checkout. The emphasis is less on adding another chatbot and more on helping shoppers complete practical tasks.…

The excitement around Labubu has never depended on a long plot, even as POP MART has turned the character into a global collecting phenomenon. For many collectors, the appeal lives in the object itself: the surprise of opening a blind box, the urge to complete a set, the character design, and the feeling of belonging…

Netcore.ai’s Rajesh Jain: Manual overrides can expose bad AI decisions early A customer buys something expensive. A few hours later, the brand sends a win-back offer. Another customer files a frustrated support ticket, then gets a discount message that ignores the complaint entirely. The marketing agent may have followed its logic perfectly. The customer picture…

Crisis communication gets easier to explain when there is a real response to inspect. The useful crisis communication examples are not the ones with the biggest scandal or the cleverest apology. They are the ones that show what a team did when facts were incomplete, attention was moving fast, and different audiences needed different things…

OpenAI is pushing ChatGPT beyond the familiar prompt-and-response model with Dots, persistent AI agents designed to keep working after a user steps away. For marketing and content teams, the important change is the operating model: a Dot can maintain context, use its own cloud computer, work across connected applications, and return with completed work or…

Standard Chartered has moved its Formula 1 partnership from sponsorship asset to brand story. Its new global campaign, “Move Ahead”, does not focus only on speed, cars or race-day spectacle. Instead, the bank uses the preparation behind Formula 1 as a metaphor for how clients make decisions, manage risk and move across markets. That distinction…