Category: Uncategorised

Unilever’s Clear is taking a culturally sharp angle on hair loss in Turkey, where prevention has long taken a backseat to treatment. Its latest campaign, “Scalp before skin,” is less about selling shampoo and more about reframing behavior among young men who often see hair loss as inevitable. This article explores how Clear is repositioning…

Social platforms are no longer just discovery channels for products and trends. They are now shaping high-stakes decisions like education financing. A new study from Sallie shows that TikTok is playing a growing role in how Gen Z searches for scholarships, blending peer advice, algorithmic discovery, and short-form content into a new kind of search…

Inflection.io has acquired Keyplay, bringing account identification and scoring capabilities into its B2B marketing automation product. The companies said they plan to start integrating Keyplay’s account intelligence into Inflection’s platform this quarter. Keyplay’s CEO Adam Schoenfeld is joining Inflection as CMO, and Keyplay co-founder Andrew Rothbart is joining as a senior engineering leader. The combined…

Caylent has acquired Pronetx, expanding Caylent’s work beyond cloud migration and modernization into AWS-native customer engagement and contact center transformation centered on Amazon Connect. The companies positioned the combination as a way for enterprises and public-sector organizations to use a single AWS partner for design, migration, operations, and ongoing CX optimization. Pronetx has specialized in…

Navatar has announced an AI-powered CRM operating model for M&A investment banks and boutique advisory firms, built on Salesforce and designed to support end-to-end deal workflows. The company says the “AI Deal Engine” spans origination, coverage, screening, marketing, execution, and post-close relationship management, with AI continuously capturing signals from banker activity such as emails, meetings,…

NALA (North American Loyalty Association) has launched across the US and Canada as a membership organization for brands and retailers and their loyalty, CRM, and customer engagement teams. The group is operated by ELA Europe Ltd and positions itself as a more practitioner-driven alternative to traditional industry bodies and events. The launch is less about…

Mars is doubling down on the intersection of commerce, entertainment, and data with its latest M&M’S and Marvel campaign across Asia-Pacific. Instead of treating gaming as a brand awareness play, the company is tying it directly to verified purchases, turning every transaction into a measurable engagement moment. This article explores how the “Be a hero…

Pomo has raised $4.5 million in seed funding to build out an AI-driven marketing intelligence platform designed to help teams prioritize decisions and automate execution within defined guardrails. The round was led by Kindred Ventures, with participation from Databricks Ventures, Seven Stars, SV Angel, Timeless Partners, and 645 Ventures, plus angel investors including Scott Belsky,…

Accenture has acquired Unlimited, a UK-based integrated customer engagement agency group, to strengthen CRM strategy, activation, and “customer relevance” capabilities within Accenture Song. Unlimited is headquartered in London and includes agencies such as TMW, Walnut, Health Unlimited, and Nelson Bostock. The group has nearly 600 employees and brings behavioral-science-oriented strategy plus a proprietary insights capability…

Regal has launched Copilot, a tool designed to help teams create, test, deploy, monitor, and improve AI agents built on Regal’s platform for customer communications. Copilot is positioned as a builder that turns a user’s description of what an agent should do into a plan and implementation, using Regal capabilities like a unified customer profile,…