Category: Uncategorised

Vaseline is tackling a very real business problem in an unexpected way. In Nigeria, where counterfeit skincare products are widespread and potentially harmful, the Unilever-owned brand is rolling out a WhatsApp-based authentication tool backed by a surprising campaign face: a real Nigerian prince. View this post on Instagram A post shared by Chris Okagbue (@chris_okagbue)…

Replenit has raised $2.5 million in a pre-seed round to build an AI decision engine designed to connect retailers’ data warehouses with CRM and marketing automation systems. The core pitch is practical: many retail teams have first-party data sitting in warehouses, but struggle to turn it into consistent next-best actions across email, SMS, on-site personalization,…

BrandWell has acquired Content Pace, bringing a content operations and workflow product into its broader content marketing and SEO platform. For content teams, the deal is less about a single feature and more about consolidation: planning, briefing, writing, optimization, and collaboration are increasingly expected to live in one place, especially as AI-assisted drafting becomes table…

Southeast Asia’s gaming market is no longer a niche growth story. It is becoming one of the most important battlegrounds for brands trying to reach young, mobile-first audiences at scale. Ampverse’s latest industry report breaks down how gaming in the region has evolved into a cultural and commercial engine, not just a distribution channel. This…

Scala has raised $8.5 million in seed funding as it emerges from stealth with an “operational intelligence” platform aimed at modern contact centers where human agents and AI systems increasingly work side by side. The funding was co-led by Madrona and FUSE, and the company is positioning its product as an intelligence layer that unifies…

Algolia has added Recommendation Analytics to its AI Recommendation engine, aiming to give ecommerce and merchandising teams clearer visibility into how recommendation strategies perform across clicks, conversions, and revenue. The update focuses on in-product dashboards that let teams compare recommendation approaches (for example, related items, frequently bought together, similar items, and trending) and assess how…

Founder-led PR is quickly becoming the dominant playbook for B2B visibility. As AI-generated content floods search results and feeds, audiences are shifting their trust away from faceless brands toward credible individuals with clear perspectives. This article explores why founder-led PR is gaining momentum, what separates real thought leadership from noise, and how marketers can operationalize…

OutRival has launched a dedicated insurance vertical, positioning its AI voice agents as a way for carriers, MGAs, and TPAs to handle high-volume policyholder interactions across the policy lifecycle. The company is framing the offering not only as automation for tasks like First Notice of Loss (FNOL), renewals, and billing support, but also as a…

Unilever’s Clear is taking a culturally sharp angle on hair loss in Turkey, where prevention has long taken a backseat to treatment. Its latest campaign, “Scalp before skin,” is less about selling shampoo and more about reframing behavior among young men who often see hair loss as inevitable. This article explores how Clear is repositioning…

Social platforms are no longer just discovery channels for products and trends. They are now shaping high-stakes decisions like education financing. A new study from Sallie shows that TikTok is playing a growing role in how Gen Z searches for scholarships, blending peer advice, algorithmic discovery, and short-form content into a new kind of search…