Category: Uncategorised
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MatchMade hits US$1M ARR as finance data reshapes measurement
MatchMade has announced an annual recurring revenue milestone early in its expansion, supported by demand from enterprises trying to reconcile financial records across payment gateways, banks, marketplaces, point-of-sale systems, ERP platforms, and internal databases. The milestone is a finance infrastructure story, but it exposes a marketing measurement problem. Campaign dashboards can show what was served,…
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Shopify turns Meta’s Muse into a Shop Pay checkout channel
Shopify is partnering with Meta so Muse can use Shop Pay to complete purchases across Shopify stores, giving the personal AI agent a direct checkout path through Shopify’s commerce infrastructure. The partnership makes Shopify’s approach to agentic commerce clearer. As AI assistants become shopping interfaces, Shopify wants its catalog and payment rails to remain underneath…
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Paramount-Warner settlement puts newsroom governance inside the merger terms
Paramount and Warner Bros. Discovery moved closer to completing their merger on September 21 after a coalition of 12 state attorneys general agreed to settle its antitrust case. The agreement still requires court approval, but it removes a major legal obstacle while attaching operating conditions that reach beyond film output and cable negotiations. For media…
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MAMEE recalls AI-designed packaging after cultural error
MAMEE has recalled a Selangor-themed bag after an AI-generated illustration inaccurately depicted Lord Murugan at Batu Caves, turning a packaging detail into a public test of the brand’s creative controls. The image showed the deity holding a three-pointed trident rather than the vel, the sacred spear associated with Lord Murugan. The company apologized to the…
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Pinterest turns campaign setup into a score. Marketers should not treat it as a KPI.
Pinterest has added a campaign optimization score to Ads Manager, turning its preferred campaign setup into a number advertisers can see and act on. In guidance published September 21, Pinterest said the score evaluates three areas: campaign setup, creative mix and signal strength. The company says higher scores correlate with better campaign performance and pairs…
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Press release best practices: 12 rules that make a release easier to cover
A press release does not become useful because it follows a template perfectly. It becomes useful when a journalist can quickly understand what changed, verify the important facts, see why the story matters to an audience, and get the material needed to report it. That standard matters more in 2026 because PR material is a…
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TXT’s Soobin becomes Dolce&Gabbana’s new face across fashion and beauty
For K-pop fans, a fashion-week appearance can be more than a seat in the front row. It can be the first public sign that an idol and a luxury house are testing how naturally their worlds fit together. That is the context behind Dolce&Gabbana naming TOMORROW X TOGETHER leader SOOBIN its new Global Ambassador. The…
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Kendall Jenner gives Donna Karan’s archive a New York reset
Fashion campaigns keep returning to the past, but the stronger ones do not simply recreate it. Donna Karan is using Kendall Jenner to revisit a piece of its own advertising history while making New York feel central to the brand again. The Fall 2026 campaign takes a late-1980s Donna Karan idea and rebuilds it around…
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Disney+ redraws what “ad-free” means around Premium viewing
Disney+ is giving itself more room to place promotional, sponsored and advertising material around viewing even on plans still marketed as ad-free. The important distinction is where those messages can appear and whether they interrupt the movie or series a subscriber chose to watch. A current Disney+ Canada agreement comparison shows that the service is…
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Converse’s Karina backlash exposes the campaign-vetting gap
Converse has already done the immediate crisis-response work: it apologized and began removing a campaign image featuring aespa member Karina after viewers said the composition evoked Ku Klux Klan and lynching imagery. The harder question is the one the company has not answered publicly: how did a global celebrity campaign reach publication without anyone stopping…