Category: Uncategorised

voAIce acquired TheCRM Corporation to integrate TheCRM’s dealership data infrastructure with voAIce’s AI capabilities into a unified system designed for retail dealerships. DealerCRM will continue operating as a foundational layer inside the voAIce platform, alongside products such as OliviaAI, DealerIdentify, and DataSafeAPI. The strategic bet is straightforward: dealership software has often been assembled from disconnected…

Global brands are moving fast on generative AI, but the rulebook is still catching up. New research from the World Federation of Advertisers (WFA) shows that while AI is now embedded in marketing workflows, most companies are still unsure how transparent they should be with consumers. This article explores why AI disclosure is becoming a…

Media outreach has always been a numbers game. Send enough emails, follow up aggressively, and eventually something lands. That model is now breaking under its own weight. This article explores why cold pitching is losing effectiveness in 2026 and what PR and marketing teams should do instead to earn consistent, high-quality media coverage. Short on…

April Fool’s Day has always been marketing’s unofficial playground. But in 2026, brands didn’t just chase laughs. They engineered campaigns that felt believable enough to trigger curiosity, clicks, and in some cases, real purchase intent. From fake product drops to self-aware platform jokes, the real takeaway isn’t just creativity. It’s how brands are using humor…

BlueConic has acquired Jebbit, pairing a customer data platform with interactive experiences designed to collect declared first-party data such as preferences and intent. The combination targets a practical gap many CDP users face: unifying behavioral and transactional data is useful, but it is often missing explicit “why” signals that can improve segmentation, personalization, and downstream…

KFC Singapore is leaning deeper into culture-driven marketing with the return of its Samyang collaboration, this time layering product innovation with immersive, in-store experiences. This article explores how the Samyang Buldak carbonara double down launch reflects a broader shift in fast food marketing, where menu drops are no longer just about taste, but about shareability,…

Hightouch has acquired HeadsUp to bring AI and machine learning-driven modeling into its warehouse-native Customer 360 capabilities for its composable CDP approach. The move is aimed at turning unified warehouse data into more actionable signals, especially for identifying likely conversions and prioritizing activation across marketing and revenue teams. Short on time? Here’s a quick look…

daydream raised a $15 million Series A led by WndrCo, with participation from First Round Capital and Basis Set Ventures, bringing total funding to $21 million. The company is positioning itself as an AI-native SEO agency that combines automated “agents” with human experts, reflecting growing demand for execution help as search behavior and ranking dynamics…

Acclaim is expanding into the U.S., setting up a global headquarters in Miami and naming Fred Fontes as CEO, following a previously announced $34 million Series A led by Ratmir Timashev. The company is positioning its voice-first AI agents around regulated-industry requirements, with an emphasis on compliance controls, audit trails, and deployment options that can…

Sprinklr has formed a strategic partnership with CreatorIQ focused on unifying measurement across creator marketing, organic social, and paid social amplification inside a connected reporting workflow. For brands running mixed creator and paid programs, the move targets a common operational gap: creator performance data often sits outside the dashboards used for paid optimization and broader…