Category: Uncategorised

Ryanair roasts its own passengers on TikTok. Wendy’s has spent a decade building a reputation for insulting people on purpose. Duolingo’s owl mascot has faked its own death, twerked on a desk, and appeared in a Severance parody, all in the name of getting people to finish a language lesson. None of this looks like…

A press release quote is the short on-record statement that explains why an announcement matters, not a place to repeat the headline in warmer language. For PR teams, it is often the one part of a release that can carry judgment, stakes, and a human point of view. That makes the quote section unusually important…

Cornerstone OnDemand’s new research across Asia-Pacific and Japan suggests many organizations are moving faster in AI ambition than in workforce enablement. Across eight APJ markets, 52% of employees say they feel equipped to adapt to AI and automation, while leadership teams report much higher confidence. The company outlined the findings in The Hidden Number: The…

Sharing fries is one of those tiny rituals that feels bigger than it is. It is the grab from the carton, the unspoken “you want some?”, and the way a snack becomes a marker for hanging out after school, post-movie decompression, or late-night drives. McDonald’s Philippines is leaning into that human truth with a campaign…

Dollar Shave Club is using generative AI to make its advertising process faster, cheaper, and more tightly controlled by its own marketing team. The grooming brand’s latest campaign work shows a more specific use case for AI in creative production: not replacing brand strategy, but removing the production drag that often forces small teams to…

Ridho Putradi S’Gara has spent five years running an SEO agency. In December 2025, he started building a product that quietly competes with part of his own service line. Ridho is the founder and CEO of Search Agency, a Jakarta-based SEO consultancy he started in 2021 that works with SMB founders, in-house marketing teams, and…

Cvent has unveiled a new brand identity around what it calls the Presence Premium, backing the shift with a multi-year investment plan across technology, AI, and product innovation. The move is less about a logo refresh than a bid to make event marketing feel more measurable and defensible as AI-generated content crowds every digital channel.…

When a player’s tournament ends, the internet rarely waits for the credits. The conversation just shifts. In Erling Haaland’s case, it shifted into something even more shareable: the instantly recognisable silhouette, the long blond hair, and the kind of “you know it when you see it” visual cue that social teams can remix in minutes.…

A media briefing is a structured session where a company gives selected journalists the context, access, and source material they need to understand a story before deciding whether to cover it. For B2B PR teams, the format sits between a pitch and a press conference: more interactive than an email, but usually more focused than…

In a moment when AI conversations can feel split between hype and fear, Anthropic is leaning into something more human: the messy, emotional questions people ask when they are trying to make sense of new technology. In a new two-minute film, Anthropic frames AI as a tool that should support human curiosity and connection, not…