Category: Uncategorised

Nearly every American can hum the “We Are Farmers” melody, even if they cannot remember where they first heard it. That is the kind of brand memory most marketers dream about, and it is also why changing it is risky. In its latest brand refresh, Farmers Insurance is keeping the earworm but flipping the words,…

Gartner has put a sharper number on a problem many brand teams already feel: customers are becoming more comfortable asking general-purpose AI assistants for help than using the chatbots brands built for them. The finding matters because customer service is no longer only a support function. It is part of the brand experience, the retention…

Markifact has launched a hosted Google Ads MCP server that lets marketers connect Google Ads accounts to AI assistants such as Claude, ChatGPT, Cursor, and other MCP-compatible tools while keeping account changes behind human approval. The launch lands in a busy corner of martech: marketers want AI assistants to do more than summarize reports, but…

Burson has appointed Gemma Hudson as CEO of Burson Group Australia and New Zealand, effective immediately, putting a former Johnson & Johnson communications leader in charge of its AUNZ business across Sydney, Melbourne, Brisbane and Perth. Hudson reports to Burson APAC CEO HS Chung and will also oversee the agency’s specialist government relations firms Hawker…

A lot of AI marketing still assumes people want to be impressed by specs. But most people just want the vibe to feel normal: the right pause, the right timing, and an assistant that does not talk over you. OpenAI is leaning into that human expectation with a campaign film built around grandmothers testing GPT-Live,…

Media relations is the part of PR that turns a useful company story into credible third-party coverage. It is not just sending a press release, collecting clippings, or trying to be friendly with journalists. For B2B marketers and comms teams, media relations is the operating system behind earned visibility: choosing the right story, matching it…

Brand colors are supposed to be the easiest part of brand recognition. You see a familiar palette, your brain fills in the rest, and you move on. That is exactly why disputes over “look and feel” can get messy fast, especially when the design is attached to a hype-driven product like a sneaker drop. 7-Eleven…

Being a K-pop fan means you are used to the contrast: flawless stage visuals, then the behind-the-scenes reality of rehearsal rooms, tight schedules, and constant pressure. That “pretty, but exhausting” gap is exactly where Sunsilk is choosing to meet people. In its latest global push, Unilever’s Sunsilk has teamed up with BABYMONSTER for a campaign…

Integral Ad Science (IAS) says mobile web display has become the biggest source of media quality risk, even as overall media quality improved across 2025. The company detailed the findings in its annual Media Quality Report. Mobile web display now sits at the uncomfortable intersection of scale and fragility: it represents a large share of…

Doritos Loaded has released a new global commercial featuring Gordon Ramsay and Mercedes-AMG PETRONAS Formula One driver George Russell, blending food preparation with a Formula 1-themed fictional stunt. The details were outlined in the company’s newsroom announcement, which also positions the work as part of Doritos’ existing partnerships with the Mercedes-AMG PETRONAS Formula One Team…