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Blue Moon has rolled out a new national campaign that returns to a familiar brand cue: the Valencia orange garnish, brought to life as talking characters alongside comedian Colin Jost. The brand’s latest :30 spot, “Father-Son Talk,” is positioned as the centerpiece of a broader flight across digital, social, and OTT, continuing the “Orange &…

AI commerce is turning the old discovery funnel into a recommendation environment where the assistant, the marketplace, the ad unit, and the checkout path can collapse into one interaction. That changes the marketing job. The brand no longer competes only for a ranking, a click, or a slot in a media plan. It competes to…

Subway Singapore has rolled out a real-time football activation called “Time for a sub” that ties an on-pitch substitution gesture to limited buy-one-get-one-free Sub vouchers. The brand outlined the mechanic in an official Instagram Reel. The campaign leans on second-screen behavior: Subway posts a substitution moment to Instagram Stories during selected matches, and rewards the…

Cannes Lions signaled a year of consolidation rather than surprise, with marketers debating how fast to operationalize trends that already feel embedded in day-to-day work. AI remained the dominant talking point, but the conversations also surfaced tension around craft, creator strategy, and the economics of showing up in person. The festival dynamic highlighted a practical…

MoEngage has acquired Aampe to bring per-user, agent-based decisioning into its customer engagement platform, extending how B2C marketing teams can automate choices like timing, content, frequency, and channel at the individual level. The acquisition reflects a broader shift in lifecycle marketing from rules-heavy journeys toward systems that can continuously learn and adapt, especially as teams…

MINISO has rolled out a Disney and Pixar’s Toy Story 5-inspired collection globally, marking the first collaboration between its proprietary character YOYO and a Disney or Pixar franchise. @minisoindonesia Cuteness alert! 🚨😱 Jessie, Buzz, dan teman lainnya jadi 100x lebih gemash di koleksi Miniso YOYO x Toy Story 5! 🥺🤏🏻 Karakter favorit kamu apa? Komen!…

L’Oréal Paris is partnering with Prime Video’s upcoming “Elle,” a prequel series to the “Legally Blonde” franchise that debuts July 1, with its products integrated into the show’s 1995 setting and story. View this post on Instagram A post shared by L’Oréal Paris Official (@lorealparis) The brand’s broader plan extends beyond on-screen integration into social…

Chery Australia is rolling out a nationwide Winter Care Campaign in Australia from July 1 to August 14, centered on a complimentary “winter health check” delivered through its dealership network. The company outlined the offer as a structured inspection and update program designed to reduce seasonal driving risks, while also strengthening service retention and aftersales…

Doritos Loaded is pairing Gordon Ramsay with Mercedes-AMG PETRONAS Formula One driver George Russell in a global campaign built around a new commercial that blends food, motorsport, and entertainment. The brand framed the activation as part of its broader push to associate Doritos Loaded with high-energy sporting and cultural moments, spanning both at-home recipes and…

Lululemon has apologised after a yoga festival at the Huanghuacheng Water Great Wall in Beijing’s Huairou District on 30 May drew backlash over the apparent use of a Japanese taiko-style drum during a drum performance featuring Chinese actor and brand ambassador Zhu Yilong. The apology was posted on Weibo on 16 June, and the company…