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Ahead of the 2026 Winter Olympic and Paralympic Games in Milano Cortina, the chocolate maker has launched “It’s Your Happy Place,” a brand platform designed to refresh how the public sees Hershey’s. The campaign leads with “Happiness Is the Real Gold,” a creative activation featuring U.S. Olympians and Paralympians, along with their families, telling personal…

As anticipation builds for FIFA World Cup 2026, Coca-Cola is placing fan emotion at the center of its global campaign rollout. The soft drink brand, known for its five-decade partnership with FIFA, is returning as the official beverage sponsor—and using that platform to spark months of storytelling, activations, and music-fueled hype. This article explores Coca-Cola’s…

BLACKPINK’s Lisa is taking center stage in the latest NikeSKIMS campaign, a Spring ’26 launch that blends fashion, function, and femininity in a modern tribute to ballet. The K-pop icon pirouettes through Paris alongside professional ballerinas in a performance-led campaign film that captures the collection’s central theme: grace in motion. This article explores how NikeSKIMS…

Standard Chartered has signed a multi-year agreement to become the Official Wealth Management and Corporate and Investment Banking Partner of Formula 1 starting in 2026. The partnership gives the bank front-row access to F1’s 1.6 billion-strong viewership and race-day hospitality circuits across 19 of the 21 host markets where it already operates. This article explores…

Meta’s next big bet is starting to take shape, and it’s all about AI that knows you. During Meta’s latest earnings call, CEO Mark Zuckerberg revealed that new agentic models and personalized AI features will begin rolling out “in the coming months,” pointing to a much more active push into what he calls “personal superintelligence.”…

Genius Sports has entered into a definitive agreement to acquire Legend, aiming to create a larger digital sports and gaming media business. The move is positioned to strengthen Genius Sports’ capabilities in adtech, marketing technology, and audience monetization across the global sports media landscape. While full deal terms and integration details have not been disclosed,…

Veritus, a US-based fintech startup, has secured US$10.1 million in seed funding to accelerate the rollout of its voice-first AI agent platform for lenders. The round was led by Crosslink and Threshold, with participation from Emergence Capital, Surge Point, Cedar Capital, and Rebel Fund. The company, founded by Joshua March and former Divvy Homes engineers,…

GOcxm, a provider of retail execution and consumer engagement solutions for global CPG brands, has acquired Emotive Technologies, the company behind the Apex AI-powered consumer insights and decision intelligence platform. The move brings predictive modeling, simulation, and behavioral-science-trained AI directly into GOcxm’s Shopper Engagement and Execution Platform, aiming to help brands turn data into actionable…

A new move by Meta is putting a price tag on AI chatbots in Italy and possibly signaling bigger changes ahead for marketers leaning on WhatsApp for automated customer interactions. Starting February 16, developers running AI chatbots on WhatsApp in Italy will have to pay a fee for each non-template response sent to users: US$0.0691…

TikTok’s ongoing saga with U.S. lawmakers just took another sharp turn. ByteDance, the app’s Chinese parent company, has officially set up a separate American entity, TikTok USDS Joint Venture LLC, to operate the platform in the United States. This move isn’t just a cosmetic shift. It’s the result of mounting political pressure and a 2024…