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Real Madrid is leveling up its global fan engagement strategy, and it’s using Adobe’s AI stack to do it. In a new phase of their global partnership, Adobe will equip the football club with AI-powered content and performance marketing tools to streamline production, scale personalization, and deepen connections with more than 650 million fans worldwide.…

Short-form content is booming, but for creators, keeping up can feel like chasing a treadmill that only gets faster. With billions of daily views across platforms like TikTok, YouTube Shorts, and Instagram Reels, standing out requires both creativity and strategy, which many find hard to sustain, especially amid growing pressure to stay algorithm-relevant. That’s the…

Mobile game user acquisition is evolving fast. If you’re still optimizing based on last year’s playbook, you’re already behind. The newly released Global Mobile Gaming UA Trends & Strategy Report (Q1–Q3 2025) from Mobvista’s XMP and Insightrackr reveals what’s working in today’s market. That includes shifts in ad formats, creative strategies, media mix, and regional…

Apple doesn’t lay off people often. But when it does, it means something’s changing under the hood. Over the past two weeks, the tech giant has quietly eliminated dozens of roles from its global sales division. These weren’t entry-level cuts. They included longtime account managers handling enterprise, education, and government clients. This article explores Apple’s…

TikTok just claimed a new kind of stage — literally. In a global first for the short-form video giant, the platform has secured naming rights to one of Sydney’s largest live event venues. The newly named TikTok Entertainment Centre, formerly known as the Aware Super Theatre, will now host everything from concerts to creator-driven shows…

A new report from Cube and Lazada outlines a significant shift in Southeast Asia’s e-commerce landscape. Trust, not price, is becoming the core driver of online purchases, especially among younger, brand-conscious consumers. This article explores how authenticity-driven e-commerce is reshaping the region’s digital retail space, the rise of Mall ecosystems like LazMall and Shopee Mall,…

OpenAI has quietly rolled out shopping research, a new feature in ChatGPT designed to help users find the right products through personalized buyer’s guides instead of endless Google searches. With AI now playing product expert, the launch may shift how customers explore categories like electronics, beauty, home, and outdoor gear.  This article explores what the…

Thailand is taking a hardline stance on cybercrime with a sweeping new policy that bans all state agencies from sending texts or emails containing embedded links. The directive, approved by the Cabinet and led by the Ministry of Digital Economy and Society (DE), aims to choke off a key vector for online scams: fake links…

A new report warns that automation and artificial intelligence could eliminate up to three million low-skilled jobs in the UK by 2035. The findings come from the National Foundation for Educational Research (NFER), which says that occupations in administration, machine operations, customer service, and trades are most at risk. While this isn’t the first time…

Indonesia is warning 25 digital services—including ChatGPT, Cloudflare, and Dropbox—that they risk being blocked if they don’t comply with local registration rules. The country’s Ministry of Communication and Digital (Kominfo) is preparing to enforce its 2020 regulation requiring all foreign and domestic platforms to register as private Electronic System Providers (PSE) before operating in Indonesia.…