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Google has introduced Scenario Planner, a no-code tool built on its Meridian marketing mix modeling (MMM) platform. The new solution is designed to help marketers turn complex analytics into real-world budget and ROI decisions—without the need for coding or data science expertise. Short on time? Here’s a quick look at what’s inside: What is Scenario…

Salesforce has signed a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform. The deal is set to enhance Salesforce’s Agentforce 360 and Slackbot by enabling deeper integration of unstructured data from third-party voice and video channels, including Zoom and Google Meet. Short on time? Here’s a quick look at what’s inside:…

Hightouch, a leader in customer data platforms and agentic marketing tools, has introduced Content Assembly—a new AI-powered solution designed to help marketers create on-brand campaign materials using their existing assets, layouts, and brand guidelines. Short on time? Here’s a quick look at what’s inside: What is Content Assembly, and why does it matter? How Content…

Meta’s Threads platform is trying a different kind of feed control—one that puts temporary personalization into the hands of users without requiring menus, toggles, or hidden settings. For marketers navigating ever-changing audience interests, this move could signal a shift in how platforms handle intent-based discovery and trend surfacing. This article explores Threads’ launch of “Dear…

UpScrolled, a fast-growing TikTok alternative, is learning the hard way that rapid user growth without robust safeguards can backfire. Despite surpassing 4 million downloads within eight months of launching, the social platform is now under scrutiny for allowing usernames, hashtags, and content that openly promote racial slurs and extremist rhetoric. With parallels to other viral…

Publishers have long been caught in the middle of AI’s data hunger and the legal risks of copyright use. With lawsuits mounting and traffic erosion from AI summaries, a formal licensing exchange could finally offer a scalable monetization model. But it also raises new questions about content control, value extraction, and long-term strategy for both…

*The views expressed in the article below are the author’s own and do not necessarily reflect the editorial policy of ContentGrip. Recently, I was browsing LinkedIn in search of media organizations to work with as a writer. I then spotted an interesting gig and clicked the button to contact the hiring manager. To my surprise,…

AI and machine learning are crucial in helping businesses make strategic decisions for content marketing. It has opened the portal to many applications, from content creation to sentiment analysis as well as with transparency. The marketing industry has welcomed Artificial Intelligence (AI) with open arms. According to a study by Salesforce, 8 in 10 digital…

Faced with inconsistent payouts, changing algorithms, and brand deal volatility, top YouTubers are now building full-fledged business empires off-platform. This article explores how creators like MrBeast, Emma Chamberlain, Logan Paul, and others are diversifying their income streams through retail brands, fintech plays, and brick-and-mortar businesses. These shifts offer important lessons for marketers navigating platform risk,…

Bedrock Platform, a London-based adtech startup, has closed a seed extension funding round led by First Party Capital, with Aperiam Ventures joining as a co-investor. The new capital will support Bedrock’s continued product development and expansion in the US and UK programmatic advertising markets. Short on time? Here’s a quick look at what’s inside: What’s…