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A new study reveals how AI is impacting career and education decisions across America, especially for Gen Z. Gen Z isn’t just using AI to cheat on homework or write TikTok captions anymore. According to new research from Southeastern Oklahoma State University, this generation is increasingly relying on tools like ChatGPT to decide what to…

Miniso is going full fandom. The global lifestyle retailer just announced that Chinese boyband Teens in Times (TNT) will serve as its new global brand ambassador. The move signals a major brand play to strengthen appeal with younger audiences across Asia and beyond. The partnership was revealed through a playful animated Instagram reel featuring TNT…

Instagram is making another play in the attention economy, rolling out three new features that borrow from its fiercest rivals: TikTok and Snapchat. The updates include a repost button for feed posts and Reels, a Friends tab to spotlight content from connections, and a map feature for location sharing within messages. The move signals Instagram’s…

If you want to understand what drives Gen Z in 2025, forget stereotypes and start looking at what actually moves them: mental health, creator-driven content, community-based gaming, and a revived love for Y2K culture. With more than half of Gen Z experiencing mental health challenges and a growing desire to live life as the “main…

Once viewed as a slow-paced hobby for retirees and executives, golf has gone through a full-blown identity shift. With younger, more diverse audiences driving a surge in popularity, the sport is no longer just a weekend pastime. It has become fertile ground for creators and marketers alike. According to the National Golf Foundation (NGF), golf…

Google is cranking up its AI-powered search experience with a major back-to-school update. Targeting students and educators, the company has added new input methods and desktop features to AI Mode, a chat-based tab within Google Search designed for complex queries. This article explores Google’s latest AI Mode updates, including image and PDF uploads, Canvas for…

Chocolate meets chart-topping K-pop in M&M’S latest marketing move. The Mars Wrigley-owned brand has signed rising girl group ILLIT as regional ambassadors across Asia, marking its first-ever collaboration with a K-pop act. This partnership is the cornerstone of M&M’S refreshed “It’s more fun together” tagline, aiming to capture the hearts and TikTok feeds of Gen…

For more than a decade, e27 has been a household name in Southeast Asia’s tech startup scene, serving as a go-to source for news, insights, and community connections. While many media outlets cover the region, e27 stands out for its strong focus on amplifying voices through its Contributor Programme. This platform allows founders, investors, and…

TikTok is no longer just a place for dance challenges and memes—it’s Gen Z’s cultural barometer, shopping guide, and search engine rolled into one. As of 2025, the platform boasts 1.59 billion monthly users, with nearly half (45%) falling in the Gen Z demographic (ages 10–25). That makes it a must-watch—and must-understand—platform for any brand…

Search engines may still dominate desktops, but for Gen Z, discovery starts somewhere else. New research from Sprout Social reveals that social media has overtaken traditional search engines as Gen Z’s top channel for finding information, including product reviews, local spots, and lifestyle content. This article explores the key findings from Sprout’s Q2 2025 Pulse…