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Swoogo has launched a native Model Context Protocol (MCP) server designed to let event teams connect live event data to external AI tools, including Claude, ChatGPT, Gemini, Lovable, Replit, and Cursor. Instead of limiting AI features to what is built inside the event platform, the MCP approach aims to make event registration and attendance data…

B2B software discovery is undergoing a structural reset. A new Software Finder study shows that buyers are no longer starting their journey on aggregator sites. Instead, they begin with Google or AI tools, bypassing traditional category pages entirely. This article explores how that shift is impacting traffic, why AI visibility does not translate into growth,…

Optimove has signed an agreement to acquire Smartico, a gamification-led CRM marketing platform for iGaming operators, with the transaction expected to close in the coming weeks. Notably, both companies say they will continue operating as fully independent businesses, each keeping its own brand, team, product strategy, roadmap, and go-to-market approach, with Smartico’s founders retaining decision-making…

Lenovo is making a calculated move to bring its AI narrative to a global stage, and it is doing so through one of football’s most recognizable figures. By partnering with David Beckham, the company is positioning its AI capabilities not just as enterprise tools, but as something tangible, visible, and culturally relevant. This article explores…

Mountaingate Capital has acquired UpSwell Marketing, a direct response marketing platform focused on measurable customer acquisition for location-based service businesses. For marketers in recurring-use local services, the headline is not a new channel. It is continued investment in closed-loop attribution across offline and digital campaigns, and a push to scale a vertical-focused performance model with…

ZeroToOne.AI has acquired GroundTruth as it looks to broaden its predictive behavioral intelligence offering for enterprise marketing and decisioning. The deal links two adjacent parts of the data-to-activation stack: AI-driven prediction of intent and behavior, and location-informed ad targeting and measurement. For marketers, the practical question is whether the combined capabilities improve planning accuracy, audience…

Connect by Live Nation’s latest Love Song 2026 study offers a sharp look at how Gen Z is navigating culture in an increasingly fragmented digital world. The headline insight is clear: this generation is pulling back from passive consumption and leaning into experiences that feel real, shared, and emotionally meaningful. This article explores what the…

Aisepedia has launched its Product Marketing Environment, positioning it as a connected system that links product marketing strategy work to execution across research, ICP definition, positioning, messaging, and go-to-market initiatives. For product marketing teams, the release targets a common operational gap: PMM work often lives across docs, slides, and disconnected tools, making it hard to…

A missing shipment of chocolate is not your typical martech story. But KitKat has turned a real-world supply chain incident into a cross-market marketing play that blends utility, user participation, and social virality. This article explores how a theft of over 400,000 KitKat bars evolved into a campaign spanning tracker tools, brand collaborations, and meme…

LEGO is not just launching another themed product line ahead of FIFA World Cup 2026. It is building a full-scale marketing platform that merges global sports fandom with interactive, collectible experiences. @lego Everyone wants a piece #HonestlyItsNotAI   #LEGO #LEGOFootball #FIFAWorldCup #EveryoneWantsAPiece ♬ original sound – LEGO This article explores how LEGO’s collaboration with football icons…