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Level3AI, a Singapore-based AI company specializing in enterprise customer engagement, has secured US$13 million in seed funding. The round was led by Lightspeed, with participation from BEENEXT, 500 Global, Sovereign’s Capital, and Goodwater Capital. The company plans to use the new capital to accelerate research and development and expand its operations across the Asia-Pacific (APAC)…

QuadSci, a US-based AI-driven marketing analytics startup, has secured an $8 million Series A funding round led by Crosslink Capital, with participation from Alumni Ventures, Correlation Ventures, and several angel investors. The company aims to accelerate product development and expand its go-to-market teams, focusing on enterprise customers and strategic partners worldwide. QuadSci’s platform analyzes trillions…

The creator economy used to feel like a side hustle universe, half experimental and half chaotic. That phase is over. Content creators now sit at the center of modern brand building, not as accessories to a campaign but as primary drivers of trust, reach, and long term relevance. Brands that still treat creators like interchangeable…

OpenAI’s decision to retire GPT-4o is triggering a wave of online protest, existential reckoning, and legal scrutiny, as one of the most emotionally resonant AI models ever released is shut down for good. While OpenAI says the decision is rooted in performance upgrades and shifting user behavior, thousands of fans see something deeper. To them,…

Marketing for plumbing rarely fails because ads are bad. It fails when the path from lead to paid job is messy. A campaign can drive calls from Google Business Profile, Local Services Ads, and marketplaces, yet ROI still looks weak when follow-up is slow, scheduling changes are handled manually, and quotes arrive after the prospect…

The ecommerce playbook of the last decade has been simple: be everywhere. But VML’s Future Shopper 2025 report reveals a strategic shift that should make marketers pause. Shoppers still want connected experiences — but they’re increasingly frustrated when brands try to do too much and fail to do it well. This article breaks down why…

While generative tools like ChatGPT have captured headlines, the bigger story in VML’s Future Shopper 2025 report is that shoppers aren’t just passively using AI — they’re beginning to delegate decisions to it. For marketers and retail decision-makers, it’s no longer enough to treat AI as an internal efficiency tool. It’s time to think of…

It’s not every day a fictional British villain becomes a symbol of prosperity in Chinese households—but that’s exactly what’s happening with Draco Malfoy. This article explores how the Harry Potter character’s name took on a lucky twist in Mandarin and why marketers should pay attention to this viral, culturally-rooted trend during the most lucrative holiday…

As growth pressure intensifies across APAC, TikTok is making a strategic case for why brands should shift their budgets from glossy ads to real, creator-driven content. In its new whitepaper The Art and Science of Authenticity, TikTok and Accenture estimate that creator-led commercial activity in the region will reach US$1.2 trillion by 2030, up from…

In a move that underscores its growing focus on efficiency and AI-driven innovation, Amazon has announced a sweeping round of job cuts impacting approximately 16,000 employees globally. The update first seen in Reuters comes hot on the heels of an internal communications blunder, which inadvertently revealed the layoffs before official confirmation. This article explores the…