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After a record-breaking debut in October, OpenAI’s AI video app Sora is facing a harsh cooldown. The app, which many once dubbed the “TikTok of AI,” has seen a sharp decline in both installs and in-app revenue just months after launch. For marketers watching the intersection of generative AI and consumer engagement, Sora’s trajectory offers…

Xnurta, an agentic AI-powered ad management platform, has announced a strategic partnership with Front Row, a global eCommerce accelerator and marketing agency. The collaboration aims to help brands accelerate AI-driven Amazon advertising and retail media performance across the US, EU, and beyond. As Amazon’s marketplace continues to expand—especially in Europe—brands face growing competition and operational…

Aligned, a sales tech company based in Tel Aviv, has launched the AI Deal Workspace—a new buyer-facing platform designed to address the long-standing challenge of deal execution in B2B sales. The solution aims to bridge the gap between CRM systems and actual buyer engagement, providing sales and customer success teams with an AI-powered environment to…

Guideline, a provider of advertising data and media plan management technology, has announced the launch of its AI Factory—an innovation engine designed to accelerate the development and deployment of AI-driven solutions for ad intelligence and media planning. The initiative aims to help media professionals move faster from data to actionable insights, streamlining workflows and unlocking…

Apple just made a bold move in the AI race by acquiring Israeli startup Q.ai, which builds tech that understands facial micromovements—think interpreting whispers or unspoken speech by analyzing skin and muscle activity.  At nearly US$2 billion, the deal is one of Apple’s biggest bets in recent years and signals a deepening focus on AI-powered…

The Ministry of Communication and Digital Affairs (Kemkomdigi) confirmed that Grok’s normalization will proceed under “strict supervision” following written assurances from X Corp. These include concrete steps to improve service safeguards and prevent future abuse. However, the government made it clear that this isn’t a free pass: violations could bring back the ban at any…

While firms like Amazon, Pinterest, and Duolingo claim that automation is making roles redundant, analysts warn that many of these companies are far from deploying AI at a scale that justifies such dramatic cuts. Instead, some experts argue the trend points to a phenomenon now dubbed “AI-washing.” For marketers and comms professionals, this raises key…

AI content often sounds robotic. Ryan Robinson and Andy Feliciotti from RightBlogger discovered that readers spend 45% less time on obvious AI content compared to authentic writing. Their research shows most content creators simply paste prompts and publish without adding their personal touch. The problem isn’t the technology itself, but how people use it. RightBlogger’s…

UpScrolled, a rising social app claiming to embrace “all voices,” has reportedly crossed 2.5 million users globally, just months after launching. Founder Issam Hijazi announced the milestone during Web Summit Qatar, attributing the app’s growth to backlash against established platforms — and more recently, TikTok’s U.S. ownership shakeup. This article explores how UpScrolled is capitalizing…

Cineverse has acquired IndiCue, a connected TV (CTV) monetization platform, in a deal valued at up to $40 million. The acquisition is set to strengthen Cineverse’s position as a provider of end-to-end streaming infrastructure, integrating IndiCue’s ad tech stack directly into Cineverse’s Matchpoint platform. This move aims to unify content preparation, distribution, monetization, and real-time…