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Once a rite of passage into the marketing world, internships are now slipping away. According to employment insights from Live Data Technologies, internships in U.S. marketing and advertising firms have declined for three years straight. The drop reflects larger industry shifts that are making it harder for young professionals to get a foot in the…

In its latest push to stay culturally relevant, Johnnie Walker is teaming up with Gen Z pop icon Sabrina Carpenter to rewrite the rules of whisky marketing. The multi-year collaboration, announced alongside Carpenter’s new album Man’s best friend, blends music, cocktails, and creative expression. The campaign is timed with the final leg of Carpenter’s Short…

Samsung is making its AI ambitions feel personal and global. With its latest campaign, the tech giant isn’t just selling a connected home. It’s selling the promise of more freedom and better moments with family. The new campaign, SmartThings meets AI Home, departs from generic smart home pitches that emphasize control and convenience. Instead, it…

The internet is no stranger to generational bickering, but the latest online uproar centered on a dead-eyed look dubbed the Gen Z stare, has captured the attention of social media, newsrooms, and marketers alike. Initially surfacing through influencer content and memes, the Gen Z stare gained rapid traction across platforms like Reddit, X, and YouTube,…

As Formula 1 revs into new commercial territory, Mastercard and McLaren Racing are steering the conversation toward immersive fan engagement. The two companies have announced a naming partnership that will see McLaren’s team officially compete as the McLaren Mastercard Formula 1 Team starting in 2026. But this isn’t just a logo swap. The partnership signals…

Some people peel off the skin. Others drown everything in chilli. A few even use chicken tenders to scoop up sides like edible spoons. KFC Singapore sees all of it and it’s leaning all the way in. The QSR brand just launched “How do you KFC?”, a campaign that celebrates the diverse (and sometimes quirky)…

Netflix didn’t just release another animated film. With KPop Demon Hunters, it unleashed a digital firestorm. The action-fantasy animation about a K-pop girl group who moonlight as demon slayers has exploded in global visibility, outperforming several major theatrical releases in online buzz. What started as a niche-sounding title became a cultural juggernaut, thanks in large…

LEGO just dropped a new global campaign, and it’s not just about bricks. It’s about pushing back against the pressure to grow up, and Tom Holland is the one helping them do it. In a new short film titled Never stop playing, the Spider-Man actor shapeshifts between characters in a cinematic tribute to the power…

Crafting content that stands out has become a necessity in today’s digital landscape to cut through the noise. If you want to stay ahead of your competitors, increase your engagement, and establish your image as a credible authority and thought leader, quality content is your greatest ally. You don’t need to revise your entire content…

When designing a blog, aesthetics and functionality are paramount. Your blog design influences how readers navigate your content, how long they stay, and whether they return. Creating a clean, purposeful, and engaging experience gives your content a real advantage in a digital space where attention spans are short. Whether you’re launching a brand new platform…