Category: Uncategorised

Xiaohongshu, China’s influential lifestyle platform known internationally as RED, is leaning hard into a new identity: “Your Lifestyle Interest Community.” Previously positioned as “Your Lifestyle Guide”—where users discovered beauty routines, travel tips, and product recommendations—RED is now signaling a shift toward community-driven discovery. That’s more than a slogan—it’s a signal that RED wants to reshape…

Google’s search experience is going through its most significant shift in years. In June 2025, the company expanded its AI Mode to all U.S. users, quietly altering how results are gathered, ranked, and displayed. Unlike classic Google Search, where ranking was largely keyword-driven, AI Mode is designed to generate summarized answers that often don’t show…

A new mid-year forecast pegs global ad revenue at US$1.08 trillion for 2025, with growth now expected to land at 6%—down from the earlier 7.7% projection. While the numbers still show momentum, economic uncertainty and geopolitical friction are starting to drag on advertiser optimism. The Mid-Year Global Advertising Forecast for 2025 from WPP Media and…

YouTube is making moves to clean up the monetised side of its platform. Starting 15 July 2025, the video giant will roll out a revised monetisation policy targeting what it calls “mass-produced or repetitive content.” This includes a clearer definition of “inauthentic” videos—something that’s long been a grey area for creators trying to stay in…

Standard Chartered has launched a new branded content series, WealthNOW, in partnership with BBC Storyworks commercial production. But unlike typical wealth campaigns that hinge on numbers and charts, this one prioritizes something less tangible—and arguably more powerful: human emotion. I am delighted to share our new three-part global content series, WealthNOW, produced for us by…

Looking for a content marketing agency in Asia? Good call. Brands across Asia are investing in content marketing not just because it pulls in three times more leads than traditional ads (while cutting costs by 62%), but because it helps them show up on search engines, build real audience trust, and keep their content working…

AI is now embedded in nearly every corner of modern marketing—from crafting copy and generating visuals to automating research and personalizing user experiences. As the tools become more powerful and accessible, marketers are rapidly integrating AI into daily workflows. But there’s a growing divide: some proudly share their use of AI to showcase innovation and…

Essence is stepping up its game—literally. The Gen Z-focused beauty brand is expanding its presence in Roblox with a major update to its digital world Kingdom of essentia, introducing a summer-themed island, its first premium emote, and a real-world activation at Gamescom Germany. This move is more than just a playful campaign. It signals a…

SEO can bring traffic, but without the right content, those visitors won’t stick around. That’s why hiring a good writer matters. A skilled writer can turn SEO into real business results. Whether you need blog posts, case studies, or thought leadership pieces, hiring the right SEO content writer helps attract leads—without expensive outbound tactics. Good…

LinkedIn is doubling down on its value to creators and marketers with a set of upgrades that make it easier to measure what matters—real business outcomes, not just likes. We often hear our members ask for more insight into how professionals are engaging with their content beyond likes or views. | Gyanda Sachdeva We often…