Category: Uncategorised

LiveBy Local has launched an automated hyperlocal marketing platform designed to help real estate agents stay consistently present in their contact databases with neighborhood-specific updates. The product focuses on recurring, personalized market reports and community content delivered via email. For marketers supporting agents and brokerages, the announcement reflects a familiar problem in database marketing: most…

Sanrio is making a calculated move beyond merchandise and theme parks, stepping directly into the global gaming market with its own publishing label. The shift is not just about entertainment. It signals a broader strategy to turn beloved characters like Hello Kitty into interactive, always-on engagement channels that bridge digital and physical experiences. This article…

Capacity has acquired Lang.ai to deepen its analytics layer for customer experience teams that want to turn unstructured conversations into decisions and actions. The move combines support automation with “agentic analytics” that can be queried in natural language. For marketers and CX leaders, the practical shift is toward systems that do not just deflect tickets,…

The latest JustWatch data for Q1 2026 paints a familiar but shifting picture of the US streaming landscape. Netflix and Prime Video still hold the top spots, but their dominance is no longer as comfortable as it once was. This article explores how mid-tier platforms like Disney+ and Apple TV+ are closing the gap, what’s…

Outreach is still one of the most important levers in PR and B2B marketing, but it is also one of the most inefficient. Emails go unanswered, LinkedIn messages get ignored, and even well-researched pitches fall flat because of avoidable issues like unclear wording, awkward tone, or poor structure. This is where tools like Grammarly come…

Pepsi is leaning deeper into football culture, not just as a sponsorship play but as a long-term content and community strategy. Its newly launched “Pepsi Football Nation” platform reframes the sport as an always-on cultural conversation rather than a 90-minute event. This article explores how Pepsi is operationalizing fandom as a marketing engine, why its…

Ideally has raised $10 million in Series A funding and is launching Ideally Canvas in the U.S., expanding an AI-assisted market research workflow that promises consumer feedback in under 24 hours across 30+ countries. The company is positioning Canvas as a way to bring consumer insight into early creative development, aiming to reduce the time…

Adobe is rebranding Experience Cloud as Adobe CX Enterprise, repositioning its customer experience stack around AI agents and goal-driven orchestration across brand, engagement, and content operations. The shift is designed to move enterprise marketing teams from tool-by-tool execution toward a model where agents, reusable “skills,” and governance layers coordinate work across customer data, content, and…

AI video tools have quietly crossed a threshold. What used to be experimental is now embedded in how content gets produced, optimized, and monetized. Adobe Express’s latest study of US-based creators signals a clear shift from curiosity to operational dependency. This article explores how AI video tools are reshaping creator workflows, where the real performance…

Omnicom is expanding its partnership with Adobe to co-develop an enterprise-grade, industry-specialized AI “Agentic Operating Model” that integrates Omnicom’s Omni platform with Adobe’s marketing and creative stack. The plan targets large brands in retail, financial services, pharmaceuticals, and automotive, with Omnicom positioning the offering as a managed service designed to reduce fragmented tooling across strategy,…