Category: Uncategorised

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The Clorox Company is changing how it manages consumer-brand campaigns by using AI-assisted insights and social signals to revise creative while the work is still in market. Instead of treating each launch as a finished piece of advertising, its marketing team is building an operating model in which audience feedback can shape what happens next.…

Pop-Tarts and Liquid Death put orange soda in a toaster pastry

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In this article: The citrus-flavored pastry, the Bad Morning Alarm Clock, and what the cross-category collaboration means for marketers. A Pop-Tart inspired by orange soda is the latest unlikely object to emerge from Pop-Tarts and Liquid Death’s partnership. Their new Squeezed to Death Frosted Orange toaster pastry has a golden-orange crust, citrus jam filling, frosting…

Duolingo brings free apples to Apple’s iPhone Duo launch

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For Duolingo, Apple’s new iPhone Duo came with a joke almost too obvious to ignore. The foldable phone shares a name with Duo, the green owl whose pushy reminders and mischievous social posts have become part of the learning app’s identity. That coincidence had already sparked online banter in September. But when the phone went…

PATRÓN turns Día de Muertos poetry into a 75-minute comedy show

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At Día de Muertos, remembering someone can also mean teasing them. In Mexico, calaveritas literarias are playful verses that imagine Death visiting relatives, friends or public figures, often exposing the quirks that made them unforgettable. The humor belongs to the tradition, not outside it. That balance of affection and mischief is the starting point for…

Burger King turns giant drink cups into Dublin Marathon ice baths

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Two giant Burger King takeaway cups had an unexpected purpose at the Dublin Marathon: runners could climb into them for a cold plunge. The oversized drink-cup installations turned a familiar piece of fast-food packaging into a post-race recovery experience. Created with BBH Dublin for the October 25, 2026 marathon, the activation formed part of “A…

Pinterest takes programmatic ads to four DSPs through Magnite

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Pinterest is making its display and video ads available to enterprise advertisers through four established demand-side platforms. Instead of buying only through Pinterest’s native advertising routes, media teams can now add selected Pinterest placements to broader programmatic campaigns managed in familiar tools. The company’s October 26 announcement made Programmatic Deals generally available in North America,…

Walmart casts Walton Goggins as Scrooge in Muppets holiday ads

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The opening song from The Muppet Christmas Carol does not need a new punchline to make it recognizable. Kermit, Miss Piggy and the movie’s other familiar characters already bring a particular kind of holiday chaos to a story about a man who has forgotten the point of Christmas. This year, Walmart has found a way…

Publicis gives Marcel its own leaders as AI moves into client work

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Publicis Groupe has put two senior executives in charge of Marcel, formalizing leadership for an AI platform that is moving beyond internal agency collaboration into client-facing services. The group appointed Scott Hagedorn chief executive officer and Sam Levine Archer chief strategy officer on October 22, 2026. The appointments create a clearer point of accountability for…

Nike turns London City Airport runway into a 5,000-runner night race

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Most runners never get to stand on an airport runway, much less race down one after sunset. That rare access turned Nike‘s London nighttime 10K into something participants could talk about beyond a finishing time. On October 17, approximately 5,000 women took part in the sold-out After Dark Tour London race. The course ran from…

Heineken turns streaming into pub discovery with 4 monthly vouchers

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