Category: Uncategorised

TikTok’s operations in Indonesia are back online after a brief licence suspension, ending a turbulent weekend for one of Southeast Asia’s biggest digital platforms. The platform was temporarily blocked for failing to provide data tied to anti-government protests but regained its operating licence within 24 hours after meeting the government’s demands. For marketers and brand…

Marketing agencies are resigning their roles as client-first agents. By 2026, the old model of dedicated creative partners will give way to a more complex, commercial structure. Agencies are evolving into product resellers, media merchants, and tech integrators — not just service providers. That’s the warning from Forrester’s latest “Predictions 2026: Marketing Agencies” report, which…

Mobile learning app Duolingo is taking a new swing at brand advertising, but this time it’s without the annoying interruptions. The company just launched Duolingo Ads, a mobile-first platform featuring playful, character-led formats designed to feel more like entertainment than distraction. This article explores what the launch means for marketers, what sets the platform apart,…

Beer brand 1664 is making a cinematic pivot, and it’s bringing Robert Pattinson along for the ride. The French lager just announced the actor as its new global ambassador, with a visually ambitious campaign on the way in 2026. Directed by Brady Corbet, known for arthouse films like The Brutalist, the campaign promises to reframe…

The US is wired, literally. According to Meltwater’s 2025 Global Digital report, 93.1% of Americans are online, mobile broadband has hit 100% of mobile connections, and over 73% of the population now uses social media. But while the top-line numbers are impressive, the story beneath the surface is even more important for marketers looking to…

In a move that blends snack-time rituals with performance culture, OREO has partnered with K-pop girl group BABYMONSTER for a limited-edition Southeast Asia campaign. The launch introduces more than just a new cookie flavor. It repositions the iconic ‘Twist, Lick, Dunk’ routine as a full-blown fan experience, complete with music, dance, and offline activations. @oreo_indonesia…

Meta is launching a paid subscription in the UK that lets Facebook and Instagram users over 18 opt out of ads. Starting soon, users will receive dismissible notifications offering the choice to subscribe or continue using the free, ad-supported experience. The move aligns with recent guidance from the UK’s Information Commissioner’s Office (ICO), as Meta…

Indonesia’s digital landscape continues to expand in 2025, but the momentum looks uneven. While the country now counts 212 million internet users and 143 million social media identities, key platforms like TikTok and Messenger are seeing significant declines in ad reach. This suggests shifting user behaviors and recalibrated algorithms behind the scenes. This article explores…

In a bold blend of commerce and cause, Sephora and Rare Beauty are once again aligning their marketing calendar with World Mental Health Day. Their latest collaboration, running from 10 to 12 October 2025, reactivates the annual “Make a rare impact” campaign. This year, the focus is on Rare Beauty’s fine fragrance line, with all…

Mastercard is making a serious play for digital advertising budgets with the launch of Mastercard Commerce Media, a global ad network built on its payments infrastructure and massive consumer data pool. This article explores how the financial giant’s media ambitions could reshape how brands approach performance marketing, particularly in retail, travel, entertainment, and everyday spend…