Category: Uncategorised

As marketers grapple with AI misrepresentation, Unusual offers tools to audit and shape how models describe your brand. For most marketers, AI has become both a discovery channel and a brand risk. With tools like ChatGPT influencing purchase decisions, companies are finding they no longer control how their brand is perceived—or misrepresented—by machines. A new…

MediaRadar just dropped its most ambitious product yet: the MediaRadar Data Cloud, a tool built for marketers, publishers and platforms who need ad intelligence that can move as fast as today’s decision cycles. The launch signals a big shift in how MediaRadar sees its role in the martech ecosystem. Instead of keeping insights locked inside…

Autonomous AI agents are gaining ground in digital advertising, but industry-wide adoption has been limited by fragmentation and risk. A new Agentic Roadmap from IAB Tech Lab aims to change that—without upending the programmatic infrastructure marketers already rely on. This article explores who IAB Tech Lab is, what their roadmap proposes, and why it matters…

Labubu plush toys. Limited-edition LEGO. Squishmallows, Stanley cups, and Pokémon cards. These aren’t just trendy gift items; they’re economic triggers, driving a new wave of emotional overspending this holiday season. According to a new survey by CouponFollow, the social pressure to own 2025’s “it” item is leading 1 in 10 Americans to rack up over…

Europe’s banking sector is bracing for a major workforce overhaul. According to a new Morgan Stanley report shared via the Financial Times, artificial intelligence could eliminate up to 200,000 jobs, or roughly 10% of the workforce at 35 major European banks, by the end of the decade. As banks accelerate digital transformation and tighten budgets,…

After years of pilot programs and proof-of-concept experiments, enterprises are finally getting serious about artificial intelligence. But if you’re selling AI tools, don’t start celebrating just yet. A new TechCrunch survey of 24 venture capitalists focused on enterprise software reveals a clear prediction for 2026: enterprise AI budgets are set to increase, but spending will…

Optimove has rolled out a major update to its email marketing suite, aimed at marketers struggling with personalization workflows that are still too slow, too static, or too reliant on external support. The new tools include dynamic templates, flexible data integrations, and AI-driven content recommendations. Together, they signal Optimove’s push beyond campaign orchestration into deeper…

Advertisers chasing the promise of autonomous campaigns now have a new tool to test: AgenticOS, a full-stack operating system from PubMatic designed to execute ad campaigns using intelligent agents instead of manual workflows. This article explores what AgenticOS brings to the table, how it fits into the current AI-advertising landscape, and what marketers should watch…

As automation becomes table stakes in programmatic advertising, Viant is making a sharper claim than most of its peers. The company says its newly launched product, Outcomes, can run digital ad campaigns autonomously across the open internet, optimizing toward business results with little day-to-day human involvement. The launch comes at a moment when advertisers are…

Creators once built careers on “follows” and “subscribes.” Not anymore. In 2025, the creator-fan relationship is increasingly controlled by algorithmic feeds that prioritize ad revenue over authentic connection. TikTok’s For You Page has rewritten the rules—and Instagram, YouTube, and others are following suit. This article explores the implications of this platform shift for creators and…