Category: Uncategorised

After years of legal battles, geopolitical tension, and acquisition rumors, the TikTok drama in the US appears to have reached its next chapter. ByteDance has agreed to divest a major portion of TikTok’s US operations to a consortium of American investors, ending a prolonged standoff with the US government over national security concerns. For marketers,…

Meta has made one of its boldest AI moves to date with the acquisition of Singapore-based startup Manus for a reported US$2 billion. The startup grabbed attention across Silicon Valley last year when it demoed an AI agent capable of handling tasks like job interview prep, vacation planning, and stock portfolio analysis. This article breaks…

Social media used to reward the hustle of building a massive following. Not anymore. As platforms double down on algorithmic curation, creators are learning a new truth: follower counts don’t guarantee reach, and engagement doesn’t mean visibility. This article explores the shifting landscape of the creator economy, where algorithms, AI distrust, and fragmentation are forcing…

US-based AI startups pulled in a record US$150 billion in 2025, surpassing the previous high of US$92 billion in 2021. This year’s frenzy of deal-making was headlined by megadeals such as OpenAI’s US$41 billion raise and Anthropic’s US$13 billion round. Investors included SoftBank, Andreessen Horowitz, Thrive Capital, and Tiger Global. For B2B marketers, infrastructure buyers,…

Meta’s attempt to restrict competitors from launching AI chatbots on WhatsApp has just hit a major roadblock in Europe. Italy’s antitrust authority has ordered the tech giant to suspend a policy that bans general-purpose AI bots (like those from OpenAI or Perplexity) from using WhatsApp’s Business API. While the fight over API access might seem…

OpenAI is closing out the year with a familiar trick from the consumer tech playbook: the year-in-review. Tapping into a format made famous by Spotify Wrapped, OpenAI has introduced “Your Year with ChatGPT”, a personalized recap experience now rolling out across select English-speaking markets. Available to free, Plus, and Pro plan users who’ve enabled chat…

Amazon is reportedly in early discussions to invest as much as US$10 billion in OpenAI in a deal that could deepen the AI lab’s use of Amazon-designed chips and cloud infrastructure. If finalized, the investment would peg OpenAI’s valuation at over US$500 billion, according to Bloomberg. This potential tie-up comes just months after OpenAI restructured…

Another tech giant is under legal scrutiny for how it built its AI. Adobe is now facing a proposed class-action lawsuit that alleges the company used pirated books—including those written by the lead plaintiff—to train its SlimLM model. The case adds more heat to the ongoing legal storm over AI and copyrighted content. For marketers…

Most B2B marketers assume they know their buyers. Ardath Albee makes them prove it. As CEO of Marketing Interactions, Ardath has spent over 30 years challenging companies to move beyond surface-level buyer personas built from assumptions and demographics. Her approach is rigorous: 30-minute stakeholder interviews, 10-12 customer conversations, external research across industry forums and LinkedIn…

Most fractional CMOs build dependency. Laura Moore does the opposite—she designs nine-month exits. Laura Moore founded Find the Foxx in January 2025 with an unconventional premise: she actively works to become unnecessary. As a fractional CMO working with startups, she doesn’t just provide strategic guidance—she builds systems designed to outlive her engagement. “My goal is…