Category: Uncategorised
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How to write pitches that spark “aha!” moments
Time is money, and writer searches can devour both. You spend hours sifting through applications, often ending up with generic proposals that fail to capture your brand’s voice or effectively meet your content needs. The competition for top writing talent is fierce, and the pressure to find the right fit quickly only adds to the…
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How startups can build scalable marketing tools with ReactJS
Marketing isn’t just about campaigns anymore — it’s about building systems. Many fast-moving startups are realizing they need internal marketing tools to track data, publish pages, and make decisions faster. ReactJS is one of the best technologies for building those tools. Here’s how and why. Why ReactJS is a smart choice for startup marketing infrastructure…
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Why the brand book is dead and how to build a brand OS instead
For decades, marketers relied on a brand book as the definitive guide to identity—complete with logos, taglines, and color palettes designed to build recognition and trust. But in today’s chaotic media landscape, those rigid playbooks no longer hold up. Cultural norms are shifting by the day. Tech platforms are evolving even faster. And with consumers…
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Ken Kerrigan on AI in PR: Why human touch still matters
When AI was initially banned at NYU, Ken Kerrigan watched the controversy unfold from his position as adjunct faculty in the university’s Public Relations and Corporate Communications program. Now, more than a decade into his teaching role and after a year of earnest AI experimentation, the PR veteran has developed a nuanced view of where…
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The StratCom Academy
The StratCom Academy is the leading provider of strategic communications courses to the defence, security, and humanitarian assistance communities. Check out our range of stratcom training modules at stratcomacademy.com
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DfS Hosting
Introducing DfS Hosting, your one-stop-shop for web hosting. Check out our range of products at dfs-host.com
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Sailing Charts
Buy all your sailing charts online and save money. Rather than leave it to the last minute and pay full retail price for your charts in the marina store, why not plan ahead and buy nautical charts online from Chartroom Online. Check out their website at chartroom-online.co.uk
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Toria Clarke
Victoria Clarke is a final year medical student at Manchester University. Check out her interests and research at toriaclarke.com