Category: Uncategorised

Roblox wants players to do more than just play games—it wants them to clip, remix, and share them. The platform’s new tool, Moments, lets users capture 30-second in-game videos, edit them with music, and share the highlights across the Roblox ecosystem. This article explores how Moments fits into Roblox’s growing push into short-form content, what…

Another major studio has stepped into the legal ring against generative AI. Warner Bros. Discovery (WBD) has filed a federal lawsuit in Los Angeles against Midjourney, accusing the AI image platform of rampant copyright infringement involving its IP portfolio, including Superman, Batman, Wonder Woman, and characters from Looney Tunes, Scooby-Doo, and Rick and Morty. The…

The Song of the Summer is supposed to be obvious. Each year, one track dominates playlists, TikToks, and radio airplay until it’s seared into collective memory. But in 2025, marketers and music fans are facing a curveball: the online conversation around summer hits is shrinking fast, while fans are digging up older songs to define…

Canva is leaning hard into storytelling in its latest brand campaign, “Put imagination to work,” which features a trilogy of fantasy-inspired short films that highlight how professionals can unlock creative superpowers through its platform. Launched in the US with support from UK creative agency Stink Studios, the campaign is a strategic pivot from typical SaaS…

Swiss sportswear brand On has partnered with Emmy-winning actress and producer Zendaya on a new global campaign called “Be every you”. The project spans a co-created sneaker, a lifestyle apparel line, and a high-concept short film designed to bring movement and identity into the same frame. This is not just a celebrity collab slapped onto…

Once a rite of passage into the marketing world, internships are now slipping away. According to employment insights from Live Data Technologies, internships in U.S. marketing and advertising firms have declined for three years straight. The drop reflects larger industry shifts that are making it harder for young professionals to get a foot in the…

In its latest push to stay culturally relevant, Johnnie Walker is teaming up with Gen Z pop icon Sabrina Carpenter to rewrite the rules of whisky marketing. The multi-year collaboration, announced alongside Carpenter’s new album Man’s best friend, blends music, cocktails, and creative expression. The campaign is timed with the final leg of Carpenter’s Short…

Samsung is making its AI ambitions feel personal and global. With its latest campaign, the tech giant isn’t just selling a connected home. It’s selling the promise of more freedom and better moments with family. The new campaign, SmartThings meets AI Home, departs from generic smart home pitches that emphasize control and convenience. Instead, it…

The internet is no stranger to generational bickering, but the latest online uproar centered on a dead-eyed look dubbed the Gen Z stare, has captured the attention of social media, newsrooms, and marketers alike. Initially surfacing through influencer content and memes, the Gen Z stare gained rapid traction across platforms like Reddit, X, and YouTube,…

As Formula 1 revs into new commercial territory, Mastercard and McLaren Racing are steering the conversation toward immersive fan engagement. The two companies have announced a naming partnership that will see McLaren’s team officially compete as the McLaren Mastercard Formula 1 Team starting in 2026. But this isn’t just a logo swap. The partnership signals…