Category: Uncategorised

Google has extended the time during which eligible Demand Gen campaigns may receive automatic performance-based cost adjustments. The beta can now run for up to 60 days instead of the previously reported three-week limit, according to Google’s current documentation and October 16 reporting. For performance marketers, the useful change is a longer period in which…

A classical sculpture is not the first thing commuters expect to see selling a holiday. Trip.com is betting that a museum-like visual joke can make the everyday worries of planning a trip feel instantly familiar. As Marketing-Interactive reports, the Hong Kong campaign uses classical art references to bring everyday travel frustrations into busy MTR spaces,…

A car that briefly lifts off the ground is already an irresistible social media clip. When Tesla showed its Roadster taking to the air, other brands found something else to launch: jokes about their own products. The responses ranged from an airborne gaming mouse to a chocolate bar’s question about duty-free shopping. The appeal was…

What if the secret to Martha Stewart’s success were simply that she could speak cat? The lifestyle entrepreneur plays that joke straight in PrettyLitter’s latest commercial, sitting opposite Purrcy, a long-haired feline with an upper-crust British accent. The film gives Stewart an unusual way to discuss a product she has endorsed for years. Rather than…

Brand monitoring is the always-on process of tracking what people, publishers, customers, competitors, creators, forums, and AI answer systems say about your brand. For PR and B2B marketing teams, it is no longer just a dashboard for mentions. It is an early warning system for reputation risk, campaign feedback, message drift, journalist interest, and competitor…

Two days in London, one real question Every marketer has a problem waiting on their desk. Maybe it’s an AI pilot that never left the sandbox, a CRM that doesn’t talk to the rest of the stack, or a measurement debate with finance that keeps going in circles. The best reason to attend a conference…

The MarTech Summit London returns to Convene 155 Bishopsgate on November 10 and 11, 2026. For a general marketer, the main question is simple: will two days away from regular work produce ideas, contacts or tools that are genuinely useful? The event is designed for marketers working across brand, content, CRM, customer experience, performance, data…

An avatar makeover can be as much about identity as appearance. On ZEPETO, where people build digital versions of themselves and regularly change their looks, a new hairstyle or makeup effect is something to try, photograph and show friends. That behavior is the starting point for e.l.f. Cosmetics, which has brought its Power Grip beauty…

A holiday table can carry more than seasonal colors. For Anthropologie Home, the objects themselves are a way to bring art, music and conversation into everyday gatherings. On October 15, Anthropologie introduced a 46-piece collection created with artist and writer Suleika Jaouad and musician Jon Batiste, according to the brand’s announcement on PR Newswire. The…

Martha Stewart is known for keeping her life organized, whether she is in the garden, the kitchen or on camera. Now that habit has become a collection of wearable phone accessories with Bandolier, a brand she was already using before the partnership. Announced October 15, the collection brings together phone cases, wallets, straps and a…