Category: Uncategorised

The Trade Desk is giving Kokai its biggest usability overhaul since the DSP platform launched in 2023. The new Zuma update adds a conversational Koa Assistant, multiple AI agents, simpler campaign controls, and faster measurement setup for programmatic buyers. The update is less about introducing a single breakthrough AI capability and more about reducing the…

Flipkart is giving marketplace sellers a new way to manage advertising without forcing them to choose between self-serve software and outside campaign support. Its new Saarthi program combines an AI-powered campaign dashboard with access to certified agency partners, with Flipkart positioning both as tools to help sellers make better ad decisions. The launch matters less…

Feel Good Network has acquired Indonesian social-first creative agency Lengua, adding social strategy, platform-native content, creator engagement and community work to its growing independent agency network. The financial terms, ownership structure and integration timetable were not disclosed. The acquisition follows Feel Good Network’s July purchase of Innercircle and launch of BRICKS, as well as its…

OpenAI is giving ChatGPT advertisers more ways to keep campaigns away from the wrong people, but marketers still have far less control over exactly which conversations trigger an ad than they do on mature search and social platforms. That distinction matters as ChatGPT Ads moves from experiment to a real media-buying channel. OpenAI now supports…

Integrate has acquired CaliberMind, combining a B2B lead-management and data-governance platform with a marketing attribution and revenue-intelligence system. The deal is aimed at a familiar demand-generation problem: campaign execution happens at the top of the funnel, while proof of what actually created pipeline and revenue often arrives later in a separate analytics stack. Integrate wants…

There’s a specific kind of casting that instantly makes sense to fandoms: the actor whose on-screen image already reads like the brand mood board. That is the energy around Go Youn Jung’s newest fashion move, especially for fans watching her profile rise across big franchise-style projects. Tiffany & Co. has named Go Youn Jung as…

ContentGrip has been tracking ad-platform MCP servers since January, when Yottaa became the first ecommerce-focused vendor we covered to ship one. Since then, the story moved quickly from developer infrastructure into the advertising stack itself. By August, Google, Meta, TikTok and X had all published, tested or launched some form of MCP-based access to advertising…

If you have ever followed Arsenal online, you have seen it: fans in different time zones arguing about lineups, watching at odd hours, and treating the club like a shared language across borders. That global togetherness is exactly the feeling Deel is trying to translate into a business idea people instantly get. Deel teamed up…

Giordano is betting that “everyday essentials” can feel fresh again, but only if the shopping experience and the product story catch up to how people actually browse, compare, and buy in 2026. The group is packaging that bet into “Giordano 2.0”, a brand revitalisation programme planned to roll out in Hong Kong and Singapore in…

There is a specific kind of thrill fans get when a show’s world leaks into real life, not as random merch, but as a ritual you can actually perform. The Gentlemen is built on status, swagger, and rules you either know or you do not. So the idea of turning a beer pour into a…