Category: Uncategorised

Skyword has launched Category Authority Index™ (CAI), a new metric inside its Accelerator360™ content marketing engine that helps enterprise marketers assess how their brands appear, get cited, and are positioned in AI-generated search responses. The move lands as buyers increasingly rely on ChatGPT, Google AI Overviews, and other answer engines before visiting a brand website.…

Search used to be a single-channel problem. You picked your keywords, built your pages, earned your backlinks, and watched your rankings. The discipline was narrow enough that one team, or sometimes one person, could own it. That era is functionally over. AI Overviews now appear in roughly a quarter of all US searches. ChatGPT has…

FOX Advertising has launched FOX AdStudio, a unified data and technology platform that brings audience planning, activation, and measurement into one system for advertisers. The pitch is simple: FOX wants brands to treat its fandoms not just as cultural reach, but as measurable performance media. For marketers, this is another sign that premium publishers are…

BiteSpeed has launched “AI Marketer,” a product it says is designed to autonomously run ecommerce marketing across the customer lifecycle, from campaign strategy and targeting through creative production, execution, and performance analysis. The company positions the release as an extension of its existing CRM and automation tooling across WhatsApp, voice, email, SMS, and Instagram. BiteSpeed…

Nectar Social has raised US$30 million in Series A funding to expand its AI-driven platform for managing brand conversations and social commerce across major social networks. The round was led by Menlo Ventures and its Anthology Fund, created in partnership with Anthropic, with participation from True Ventures, GV, and Kinship Ventures. The company is also…

Meta is opening its ad ecosystem to third-party AI tools through a new set of Meta Ads AI connectors, according to reporting from Digiday. The connectors will allow outside platforms, agencies, martech vendors, and AI-native ad tools to plug directly into campaign management on Meta. For marketers, this is not just another product update. It…

Google’s VP of Search Elizabeth Reid says AI Overviews are reshaping how people search, click, and interact with online content. But according to Reid, the shift is more about changing how users interact with informational queries and deeper content. In a recent Bloomberg Odd Lots podcast interview, Reid outlined how AI Overviews, AI Mode, and…

Starbucks Chilled Coffee is taking a different route in the crowded ready-to-drink coffee market across EMEA. Instead of pushing another “boost your energy” message, the brand’s new platform, ‘WHATEVER YOUR THING, we’re in’, leans into a cultural tension many younger consumers already recognize: the pressure to constantly edit themselves to fit in. Created with AMV…

Vector raised $10 million in Series A funding to expand its AI-driven platform focused on contact-level advertising, where marketers can identify specific buyers engaging with ads instead of relying on anonymous traffic or account-only reporting. The company’s product direction emphasizes workflow automation and natural-language analytics, including a tool it calls Vector MCP that lets marketers…

Insider One has acquired Bluecore in a move aimed at strengthening its agentic customer engagement platform with deeper retail identity and behavioral data infrastructure. Financial terms were not disclosed. The deal centers on combining Insider One’s cross-channel engagement and CDP capabilities with Bluecore’s retail-focused identity graph, which Bluecore says processes over 10 billion daily shopper…