Category: Uncategorised
-
BTS and Google Gemini add fan-first AI experiences inside the app
There is a very specific kind of joy in fandom: getting content that feels made for you, not just “inspired by” you. For ARMY, the fun is often in the details, from inside jokes to mood-based song picks to the little rituals of keeping up with updates across time zones. Google Gemini is tapping into…
-
Brainlabs data reframes the cost of AI search traffic loss
Brainlabs has found that AI search is reducing organic traffic across much of its advertiser roster, but the visitors arriving from AI platforms appear more likely to complete valuable actions. The finding gives marketers a more useful way to interpret the zero-click shift: lost sessions do not automatically mean lost demand. That distinction matters because…
-
Your agency’s AI advantage needs an exit plan
AI is making the agency relationship more valuable in places that conventional scopes of work barely describe. The durable work is no longer only the campaign, report or asset. It is also the workflow that produced it, the customer context that shaped it and the evaluation logic that kept it on brand. That creates a…
-
Glico and SM Cinema bring Pocky’s 60th anniversary moment to Cebu
Glico Philippines has learned something simple about movie culture: snacks are part of the ritual, and people get weirdly loyal about what they buy at the counter. That is especially true when the product comes with a familiar “how you eat it” habit that friends can copy in real time. Now that Pocky is in…
-
Instagram’s “First draft” feature targets the awkward part of making Reels
If you have ever tried to turn a bunch of clips into a Reel, you know the least fun part is not the idea. It is the fiddly clean-up: trimming dead air, cutting pauses, and getting to something watchable before you even start making creative choices. Instagram is trying to shrink that annoying “rough cut”…
-
USA Today is redesigning articles for AI buyers, not just readers
USA Today Co. is treating article formatting as more than a reader-experience decision. The publisher is testing ways to restructure content so AI systems can access, understand and cite its reporting more easily, according to Digiday. The commercial logic is notable. Publishers have spent the past two years debating whether AI platforms should crawl, cite…
-
Hightouch hires Google agency veteran to lead advertising growth
Hightouch has appointed Jitendra Kumar as head of commercial, advertising, giving the customer data and AI company a senior operator focused on agency, brand, and platform relationships. Kumar joins after leading US agency partnerships at Google, where his remit put him close to the organizations that direct a large share of advertising investment. The appointment…
-
LinkedIn says 1M users flagged “AI slop” posts in two weeks
LinkedIn’s Chief Product Officer Hari Srinivasan says more than a million people have used its new “seems like AI slop” feedback option within the first two weeks of rollout. The company framed the control as a way for members to shape what they personally see, not as a punitive reporting channel. LinkedIn also outlined how…
-
Cathay’s “Most Fun Per km²” campaign turns Hong Kong into a creator map
Scrolling through travel content in 2026 is less about “top 10 things to do” and more about the feeling of being dropped into a specific corner of a city and getting the inside jokes, the street-level snacks, the tiny rituals locals swear by. Dense cities win in this format because they have endless micro-stories. Cathay…
-
Strava’s “Soft Summer” leans into strength, recovery, and community
Strava has always been the place where people post the hard stuff: the long run, the sweaty bike ride, the sunrise grind. But the real shift in fitness culture lately is quieter. Recovery days are getting bragged about. Pilates counts. Strength training is not just “cross-training,” it is identity. That is the vibe Strava is…