Category: Uncategorised
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Wieden+Kennedy Toronto and Better Gift Shop debut streetwear capsule
A Toronto streetwear shop and an advertising agency have found common ground in clothes that look more like a fashion drop than standard office merchandise. A paint-splattered hoodie, a textured crewneck and camouflage headwear give the collaboration its own visual identity. Wieden+Kennedy Toronto teamed with Better Gift Shop on a limited capsule marking the agency’s…
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Hello Kitty and F1 Academy bring fan playground to Las Vegas
Hello Kitty fans heading to Las Vegas in November will have more to collect than race-week photos. The character brand is bringing its signature bows, cafes and creative activities back to F1 Academy’s season finale, turning part of the paddock into a playful fan destination. According to Sanrio’s October 15 announcement, the November 19–21 program…
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KPop Demon Hunters brings four songs into Toca Boca World
Fans of KPop Demon Hunters will soon be able to stage their own idol moments inside Toca Boca World. Rather than only watching the animated film’s performances, players can dress up characters, select soundtrack songs and build their own scenes around the music. The Toca Boca and Netflix collaboration launches October 27, bringing HUNTR/X and…
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Canadian Tire turns 50% women’s sport pledge into a fandom push
Being a fan of women’s sport should be about the excitement of the game, not a hunt to find where the game is on. For supporters who want to follow their favorite athletes, visibility is part of the experience: the broadcast, the highlight, the conversation and the chance to see a new star emerge. That…
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Income Insurance turns three orange dots into stories of resilience
An unexpected turn in life can feel like the end of a story. But the people living through that moment are more than what happened to them, and a story can carry on long after its hardest chapter. That is the emotional idea behind Income Insurance’s new For Every Story brand platform, developed with Leo…
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Call of Duty Builds a Playable Korean Street in London
On Shoreditch High Street, a seemingly ordinary Korean alley hides an unusually elaborate video game launch. Shopfronts, neon signs and a convenience store have been recreated inside a London parking lot. Activision and Omnicom Media built the temporary streetscape for Call of Duty: Modern Warfare 4, according to The Drum, which toured the installation ahead…
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Skechers brings SEVENTEEN’s drawings into its Moves with You campaign
For CARATs, the fans of K-pop group SEVENTEEN, a puppy doodle, a pizza sketch or an iced americano can carry a little more meaning when it comes from a member they follow. Those everyday details now sit alongside footwear and apparel in a new collaboration featuring DK, Seungkwan and Dino. Skechers is extending its relationship…
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Netflix replaces Bela Bajaria with Peter Rice as content chief
Netflix has named Peter Rice its next chief content officer, replacing Bela Bajaria in a change that puts a former Disney and Fox television executive in charge of the streamer’s global programming. The October 15 announcement sets Rice’s start date for October 26 and gives him oversight of scripted and unscripted series, films and live…
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HEINZ turns soup pouches into a fashion-inspired collection
A soup pouch is not usually presented like a fashion accessory. Kraft Heinz Canada and creative agency Rethink have made that contrast the centerpiece of a new campaign, presenting ready-to-eat soup in portable bags with the visual language of a seasonal fashion collection. The HEINZ Soup Collection was introduced in Canada on October 14, 2026,…
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Google raises source-link visibility in AI Search
Google is making links to source websites more prominent in AI Mode and AI Overviews, alongside broader news carousels and tests that put official sites and creator profiles in front of users. The October 15 update offers publishers more opportunities to be encountered inside an AI answer, although the company has not provided evidence that…