Category: Uncategorised

Some people peel off the skin. Others drown everything in chilli. A few even use chicken tenders to scoop up sides like edible spoons. KFC Singapore sees all of it and it’s leaning all the way in. The QSR brand just launched “How do you KFC?”, a campaign that celebrates the diverse (and sometimes quirky)…

Netflix didn’t just release another animated film. With KPop Demon Hunters, it unleashed a digital firestorm. The action-fantasy animation about a K-pop girl group who moonlight as demon slayers has exploded in global visibility, outperforming several major theatrical releases in online buzz. What started as a niche-sounding title became a cultural juggernaut, thanks in large…

LEGO just dropped a new global campaign, and it’s not just about bricks. It’s about pushing back against the pressure to grow up, and Tom Holland is the one helping them do it. In a new short film titled Never stop playing, the Spider-Man actor shapeshifts between characters in a cinematic tribute to the power…

Crafting content that stands out has become a necessity in today’s digital landscape to cut through the noise. If you want to stay ahead of your competitors, increase your engagement, and establish your image as a credible authority and thought leader, quality content is your greatest ally. You don’t need to revise your entire content…

When designing a blog, aesthetics and functionality are paramount. Your blog design influences how readers navigate your content, how long they stay, and whether they return. Creating a clean, purposeful, and engaging experience gives your content a real advantage in a digital space where attention spans are short. Whether you’re launching a brand new platform…

Everyone wants a piece of Gen Z. From platforms chasing short-form engagement to brands rethinking tone, speed, and authenticity, this demographic is rewriting the playbook for media consumption. Few creators have cracked the code quite like Stephanie Soo. I’m an avid listener of her stories myself. Her way of storytelling is disarmingly effective, thoughtful, clear,…

In a job market increasingly shaped by artificial intelligence, workers are not just watching from the sidelines. They are making serious moves. A new national survey from Southeastern Oklahoma State University shows that Americans are investing in their futures by retraining, switching industries, and rethinking how they engage with work. This article breaks down key…

Generative AI tools like ChatGPT, Perplexity, and Gemini are reshaping how users search, and publishers are getting cut out of the equation. Instead of clicking through to websites, users get instant AI answers, bypassing the monetization funnel entirely. This article explores the emerging frameworks media companies are proposing to reclaim revenue lost to AI-driven platforms.…

Sally Slater represents an unusual trajectory in the marketing world. A bestselling fantasy novelist turned AI marketing strategist, she recently co-founded InnovAItion Partners, an AI-native consulting firm focused exclusively on professional services firms. Her background spans content strategy, full-stack marketing, and innovation leadership at The Bliss Group, a full-service marketing communications agency, where she served…

The beauty industry has long leaned on influencers, but today’s most impactful creators aren’t necessarily the ones with the biggest followings. They’re the ones building trust, pushing for inclusion, and turning niche knowledge into community-driven impact. A new wave of beauty creators, each with fewer than 4 million TikTok followers, are commanding real influence and…